Among enterprise organizations that allow employees to choose their equipment of choice, Apple is becoming an increasingly popular choice, according to new survey information shared this morning by Apple IT management platform Jamf.
52 percent of enterprise organizations let employees choose their computers, while 49 percent let employees choose their mobile devices.
Of those organizations, 72 percent of employees included in Jamf's survey chose Mac, while 28 percent chose PC. As for mobile devices, 75 percent of respondents chose an iPhone or an iPad, while just 25 percent opted for an Android device.
According to employees, the ability to choose their operating systems and devices of choice makes them more productive. 68 percent said choice improves productivity, and 77 percent said they're more likely to stay with a company that offers device choice.
"When it comes to attracting and retaining top talent in the enterprise, the job landscape is more competitive than ever," said Dean Hager, CEO, Jamf. "And, with the highest global talent shortage in 10 years, it's no wonder that a major priority for enterprise organizations is to create the ultimate employee experience. When employers combine the freedom of technology choice with Apple, the results are stronger employee retention, productivity and job satisfaction."
Jamf's survey was conducted in March of 2018 and includes responses from 580 executives, managers, and IT professionals from organizations around the world.
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
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Wednesday June 25, 2025 2:08 pm PDT by Joe Rossignol
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As has already been said, it was a poorly conducted survey. Also despite the lack of reference to the actual study, it was performed by JAMF, a company that sells enterprise device management solutions for Macs and iOS devices. A little biased considering all they published was a couple of conclusions. If they asked their own customers, there's already a huge selection bias that invalidates the study. From the final paragraph, it sounds like they asked their own contacts at their own customers. Let's see a link to how they explain their result?
It would be like take a poll on MacRumors "do you prefer iOS to Android" and when 90+% of responses are in favour iOS concluding that 90+% of the world population prefers iOS.
All that being said, the conclusion is still limited to "people who aren't paying for their computers and want the computers to be as expensive as possible for their employers as a sign of prestige want Apple products". It makes as much sense as asking people if they want their all expenses paid company car to be a Honda Fit or a Ferrari. That result would mean nothing in the real world, just like this survey means nothing in the real world.
Coming from a company that sells Mac management software, I think the result is expected. The sample size is extremely small too.
According to employees, the ability to choose their operating systems and devices of choice makes them more productive. 68 percent said choice improves productivity, and 77 percent said they're more likely to stay with a company that offers device choice.Jamf's survey was conducted in March of 2018 and includes responses from 580 executives, managers, and IT professionals from organizations around the world.
Why not ask employees directly rather than ask what managers believe the employees think?
Coming from a company that sells Mac management software, I think the result is expected. The sample size is extremely small too.
Why not ask employees directly rather than ask what managers believe the employees think?
Indeed that's what I was thinking, in real world I have hardly ever seen any of my Suppliers. if this was to be true then the Mac footprint would be more larger than it currently is.
Incorrect Jampf sell MDM solution for blackbarry, Windows, Android, Mac and iOs. You can't be a business leader in this field without being platform agnostic. It is true that in the market there is nothing like Apple DEP
ROFL.
I hope people will take look for themselves https://www.jamf.com before believing your "alternative facts".
They call themselves "Mac, iPad, iPhone, and Apple TV management | Jamf" right in the page title. Not to mention the page content is all Apple,
I work for one of the largest IT services companies in the world and we have seen similar results; i.e., when employees are given a choice (most of us), we choose Mac. And Macs work better and cause far fewer calls to our HD / service desk, given better self-service options.
We refresh every four years, and I was thrilled to be given the choice three years ago to move to MBP. I can't imagine having to go back to Windows laptop of any kind :(
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