Featured Apps in Revamped iOS 11 App Store Can See 800% Download Boost

Earning a featured spot in the revamped iOS App Store can increase app downloads by up to 800 percent, according to new data sourced from app analytics site Sensor Tower and shared by TechCrunch.

The data, collected from September 2017 to the present, suggests an app that's highlighted using either the "App of the Day" or "Game of the Day" feature in the U.S. sees the greatest increase in downloads.

ios11appstoregameoftheday
Specifically, "Game of the Day" apps have seen a median download increase of 802 percent for the week following the feature, while "App of the Day" apps have seen a boost of 685 percent.

Other features, such as a developer story or an app list can increase downloads by up to 240 percent. Stories resulted in a 222 percent boost in downloads, while app lists increased downloads by 240 percent. A theme feature had the lowest impact at a 164 percent increase in downloads.

appstorefeatureddownloadincrease
Sensor Tower has also outlined what kind of data Apple has chosen to highlight through the new App Store design. Many of the top publishers that have been featured are larger companies, like Electronic Arts, Warner Bros., Square Enix, Gameloft, Noodlecake Studios, and King, which is unsurprising as these companies have put out some of the most popular apps in the App Store.

13 of the top 15 featured publishers had at least one million U.S. iPhone downloads since the launch of the new App Store.

publishersbyfeature
Apple has, however, also focused on highlighting indie apps. 29 percent of apps featured since the launch of the new App Store have been from publishers who had fewer than 10,000 downloads at the time.

"While it's clearly the case that big publishers are more likely to receive the largest number of features, small publishers still very much have their chance to benefit from a feature on the App Store," said Sensor Tower's Mobile Insights Analyst, Jonathan Briskman.

Apple introduced the redesigned App Store in iOS 11 to offer additional opportunities for exposure to app developers. The new App Store includes a "Today" section that's updated daily with app suggestions, featured spots, app lists, developer features, and more, and it splits apps and games into two distinct categories.

Content featured in the new App Store is chosen and curated by Apple's App Store editorial team, which ensures high-quality recommendations that don't rely solely on popularity rankings.

As noted by TechCrunch, Sensor Tower's data suggests that Apple's goal of increasing developer exposure through the new App Store design has largely been a successful venture.

Top Rated Comments

Cosmosent Avatar
39 months ago
This illustrates two EXTREMELY important points:

1.) that Apple continues to have a Complete Stranglehold on App Discovery !, &

2.) that the iOS App Store is still catastrophically broken ... especially their Rankings algorithm !

Users should be able to Discovery apps they are interested in "On Their Own," NOT via Apple's decisions !!!

Users should have control options for filtering apps, based-upon their own criteria ... e.g., Rank apps ONLY via new Ratings within the past 1-2 weeks.

It's NOT Rocket Science, but for whatever Reason, Apple refuses to fix the problems ! ... and they are very easily fixed.
Score: 17 Votes (Like | Disagree)
flyinmac Avatar
39 months ago
I don’t pay attention to the featured apps. Or anything that comes up on the opening page.

If I’m in the App Store, it’s because I need something. I don’t just browse to see what’s there. I’m only there if I have a need for something, and then I’m straight into the search tool.

In the early days when I was curious what there was (talking way early days in the first few years of iPhones)... I used to go browse by category and free within categories.

But honestly, these days I find apps to be mostly unnecessary. Of course there are my daily use apps for email, internet, and messages. But beyond that, I find that most apps are recreational. And I don’t use my phone for games. And, I don’t care to spend money on things that I don’t need. So an app has to be absolutely necessary to accomplish a task that I need, before I’ll even start looking for it.
Score: 8 Votes (Like | Disagree)
itsmilo Avatar
39 months ago
I am so shallow when it comes to Apps. If the app icon already doesn’t please me I don’t even look any further
Score: 8 Votes (Like | Disagree)
berrymetal Avatar
39 months ago
Great so in case one of my apps gets featured, it'll get around 800 downloads based on its current sales
Score: 6 Votes (Like | Disagree)
v0lume4 Avatar
39 months ago
That's really impressive.

Genuinely curious -- do most people download new apps these days? I rarely do. And if so, it'll be an app that I search for directly.

I remember seeing a stat about a year ago that showed that most people (it was like 80% or something) use the same ~8 or so apps.
Score: 4 Votes (Like | Disagree)
Christoffee Avatar
39 months ago
Great so in case one of my apps gets featured, it'll get around 800 downloads based on its current sales
Put a link to your app in your signature.
Score: 3 Votes (Like | Disagree)

Top Stories

new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
iPhone trade in

Apple Adjusts Trade-In Value of iPad Pro, iPhone 11, and Select Mac Models

Monday April 5, 2021 1:54 am PDT by
Apple has adjusted the trade-in values of a number of its products, including the majority of the iPad and Mac lineup, while also making some changes to iPhone. Apple's trade-in program allows customers to trade-in older devices, and receive a certain amount of value for them, to use towards a purchase of a new device. The exact trade-in value a device has is measured by its condition, when ...
samsung galaxy iphone

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on an iPhone prompts users to install a web app to the Home...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iPhone 13 Notch Feature

Mass Production of A15 Chip for iPhone 13 Set to Begin Ahead of Schedule in Late May

Tuesday April 6, 2021 7:29 am PDT by
Longtime Apple supplier TSMC is set to begin mass shipments of Apple's upcoming A15 chip for the iPhone 13 ahead of schedule at the end of May, according to a snippet of a full report set to be published tomorrow by DigiTimes. The new chip will be based on an enhanced version of the 5nm process, which first debuted in the A14 Bionic with the 2020 iPad Air and iPhone 12 lineup. While the full ...
Whatsapp Feature

WhatsApp Testing Ability to Transfer Chats Between iOS and Android

Tuesday April 6, 2021 12:37 am PDT by
WhatsApp is testing a new feature that will allow users to transfer their chat history, logs, and transcripts between iOS and Android devices, making it easier for WhatsApp users to switch between the two platforms. The new future, in the early stages of development, was brought to light by WABetaInfo, who often shares unreleased and hidden features behind the chatting service. According to ...