Featured Apps in Revamped iOS 11 App Store Can See 800% Download Boost

Earning a featured spot in the revamped iOS App Store can increase app downloads by up to 800 percent, according to new data sourced from app analytics site Sensor Tower and shared by TechCrunch.

The data, collected from September 2017 to the present, suggests an app that's highlighted using either the "App of the Day" or "Game of the Day" feature in the U.S. sees the greatest increase in downloads.

ios11appstoregameoftheday
Specifically, "Game of the Day" apps have seen a median download increase of 802 percent for the week following the feature, while "App of the Day" apps have seen a boost of 685 percent.

Other features, such as a developer story or an app list can increase downloads by up to 240 percent. Stories resulted in a 222 percent boost in downloads, while app lists increased downloads by 240 percent. A theme feature had the lowest impact at a 164 percent increase in downloads.

appstorefeatureddownloadincrease
Sensor Tower has also outlined what kind of data Apple has chosen to highlight through the new App Store design. Many of the top publishers that have been featured are larger companies, like Electronic Arts, Warner Bros., Square Enix, Gameloft, Noodlecake Studios, and King, which is unsurprising as these companies have put out some of the most popular apps in the App Store.

13 of the top 15 featured publishers had at least one million U.S. iPhone downloads since the launch of the new App Store.

publishersbyfeature
Apple has, however, also focused on highlighting indie apps. 29 percent of apps featured since the launch of the new App Store have been from publishers who had fewer than 10,000 downloads at the time.

"While it's clearly the case that big publishers are more likely to receive the largest number of features, small publishers still very much have their chance to benefit from a feature on the App Store," said Sensor Tower's Mobile Insights Analyst, Jonathan Briskman.

Apple introduced the redesigned App Store in iOS 11 to offer additional opportunities for exposure to app developers. The new App Store includes a "Today" section that's updated daily with app suggestions, featured spots, app lists, developer features, and more, and it splits apps and games into two distinct categories.

Content featured in the new App Store is chosen and curated by Apple's App Store editorial team, which ensures high-quality recommendations that don't rely solely on popularity rankings.

As noted by TechCrunch, Sensor Tower's data suggests that Apple's goal of increasing developer exposure through the new App Store design has largely been a successful venture.

Top Rated Comments

Cosmosent Avatar
49 months ago
This illustrates two EXTREMELY important points:

1.) that Apple continues to have a Complete Stranglehold on App Discovery !, &

2.) that the iOS App Store is still catastrophically broken ... especially their Rankings algorithm !

Users should be able to Discovery apps they are interested in "On Their Own," NOT via Apple's decisions !!!

Users should have control options for filtering apps, based-upon their own criteria ... e.g., Rank apps ONLY via new Ratings within the past 1-2 weeks.

It's NOT Rocket Science, but for whatever Reason, Apple refuses to fix the problems ! ... and they are very easily fixed.
Score: 17 Votes (Like | Disagree)
flyinmac Avatar
49 months ago
I don’t pay attention to the featured apps. Or anything that comes up on the opening page.

If I’m in the App Store, it’s because I need something. I don’t just browse to see what’s there. I’m only there if I have a need for something, and then I’m straight into the search tool.

In the early days when I was curious what there was (talking way early days in the first few years of iPhones)... I used to go browse by category and free within categories.

But honestly, these days I find apps to be mostly unnecessary. Of course there are my daily use apps for email, internet, and messages. But beyond that, I find that most apps are recreational. And I don’t use my phone for games. And, I don’t care to spend money on things that I don’t need. So an app has to be absolutely necessary to accomplish a task that I need, before I’ll even start looking for it.
Score: 8 Votes (Like | Disagree)
itsmilo Avatar
49 months ago
I am so shallow when it comes to Apps. If the app icon already doesn’t please me I don’t even look any further
Score: 8 Votes (Like | Disagree)
berrymetal Avatar
49 months ago
Great so in case one of my apps gets featured, it'll get around 800 downloads based on its current sales
Score: 6 Votes (Like | Disagree)
v0lume4 Avatar
49 months ago
That's really impressive.

Genuinely curious -- do most people download new apps these days? I rarely do. And if so, it'll be an app that I search for directly.

I remember seeing a stat about a year ago that showed that most people (it was like 80% or something) use the same ~8 or so apps.
Score: 4 Votes (Like | Disagree)
Christoffee Avatar
49 months ago
Great so in case one of my apps gets featured, it'll get around 800 downloads based on its current sales
Put a link to your app in your signature.
Score: 3 Votes (Like | Disagree)

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...