Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Developing Its Own MicroLED Displays for Future Devices
The technology giant is making a significant investment in the development of next-generation MicroLED screens, say the people, who requested anonymity to discuss internal planning. MicroLED screens use different light-emitting compounds than the current OLED displays and promise to make future gadgets slimmer, brighter and less power-hungry.Apple's desire to expand its supply chain beyond Samsung has been extensively rumored, with Apple reportedly spending billions of dollars to help LG get its own OLED production up to speed and LG displays rumored to be making their way into this year's "iPhone X Plus" device.
Looking beyond OLED, many believe MicroLED will be the next display technology to appear in mobile devices, and Apple's interest in the technology was revealed in its acquisition of MicroLED firm LuxVue back in 2014. Apple has reportedly been working to first bring MicroLED to the Apple Watch, with some rumors pointing to that happening as soon as this year.
Bloomberg's report suggests, however, that it will likely be a few years until Apple's MicroLED displays will appear in shipping products, perhaps two years for the Apple Watch and three to five years for the iPhone. Apple will likely also outsource full-scale production of the displays.
The California facility is too small for mass-production, but the company wants to keep the proprietary technology away from its partners as long as possible, one of the people says. “We put a lot of money into the facility,” this person says. “It’s big enough to get through the engineering builds [and] lets us keep everything in-house during the development stages.”Apple had reportedly been working on MicroLED display technology at an R&D center in Taiwan, but late last year the company was reported to have scaled back its efforts at that center. In light of today's news, it's possible Apple elected to concentrate its efforts at a facility closer to its headquarters.