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Day One HomePod Pre-Orders in U.S. Beat Out Most Other Smart Speaker Pre-Orders

First day pre-orders for the HomePod, which became available late last month, were higher than day one pre-orders for several other smart speakers including the Sonos One and the Google Home Max in the United States.

The data was shared by NPD Group and was gathered using NPD's Checkout service, which tracks consumer purchase behavior across multiple retailers.


According to the data, HomePod beat out all other smart speaker first day pre-orders with the exception of the Amazon Echo Dot.

Though HomePod pre-orders reportedly outsold other smart speaker pre-orders, NPD Group did not provide data on how many HomePod pre-orders Apple sold in comparison to smart speakers from other manufacturers, so while interesting, the data here doesn't offer up a look at just how well the HomePod did.

We haven't seen any real estimates of how well the HomePod did following its launch, but Apple's next earnings call should give us a bit of insight. Apple won't break out HomePod sales, but changes to the "Other" category in the company's earnings report may provide hints.

The Other category includes products like the Apple TV, Apple Watch, AirPods, iPod, Beats, and other Apple-branded and third-party accessories. Going forward, it will also include the HomePod.

While we don't know how many HomePods Apple has sold to date, the device did stay in stock and readily available for days after it became available for pre-order on January 26. In fact, HomePod was available for launch day delivery through February 7, just a couple of days before the HomePod's official February 9 launch.

Data on HomePod sales may not be available, but analyst Gene Munster with Loop Ventures recently predicted HomePod will capture 12 percent of global smart speaker unit share in 2018, with estimated unit sales of 7 million.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)


Top Rated Comments

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7 months ago
The great thing is that I don’t need sales figures to validate my own purchase of the HomePod.

I bought one.
I like it.

And ermm... that’s it, really.
Rating: 28 Votes
7 months ago
Another overpriced product lacking connectivity , 2 steps behind the competitors. the string of flops is adding up.
Rating: 23 Votes
7 months ago

Another overpriced product lacking connectivity , 2 steps behind the competitors. the string of flops is adding up.


That's cute, but your opinion doesn't dictate whether it's successful or not.
Rating: 22 Votes
7 months ago
I guess you could say HomePod runs rings around the competition...
Rating: 19 Votes
7 months ago
LOL, “most others”. More than some, less than others. Now that’s real investigative reporting.
Rating: 14 Votes
7 months ago
"I'm super excited to pre order my brand new smart speaker." -said no one ever
Rating: 12 Votes
7 months ago

Another overpriced product lacking connectivity , 2 steps behind the competitors. the string of flops is adding up.


Doom! Gloom! Aaaaaaaaahhh!!!
Rating: 10 Votes
7 months ago
LOL. What other smart speakers were available to pre-order at the time?
Rating: 9 Votes
7 months ago

I do not pay to record the voice of my house to someone else


Your comment demonstrates a lack of understanding of how the whole process works.

Mark
Rating: 9 Votes
7 months ago

Another overpriced product lacking connectivity , 2 steps behind the competitors. the string of flops is adding up.

Owning it since launch I can honestly say to you that it is an awesome piece of tech. The bass on this thing is astonishing for its size even at a lower volume and being able to summon Siri even when the music is blasting from it (even way across my room) is amazing. Having a million+ songs at my disposal on a single command is super convenient.

Yes, it's categorized as one of those smart speakers, but when you're able to actually use and hear it, you'll start realizing how different it is.
Rating: 8 Votes

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