Day One HomePod Pre-Orders in U.S. Beat Out Most Other Smart Speaker Pre-Orders

First day pre-orders for the HomePod, which became available late last month, were higher than day one pre-orders for several other smart speakers including the Sonos One and the Google Home Max in the United States.

The data was shared by NPD Group and was gathered using NPD's Checkout service, which tracks consumer purchase behavior across multiple retailers.

homepodhandson
According to the data, HomePod beat out all other smart speaker first day pre-orders with the exception of the Amazon Echo Dot.

Though HomePod pre-orders reportedly outsold other smart speaker pre-orders, NPD Group did not provide data on how many HomePod pre-orders Apple sold in comparison to smart speakers from other manufacturers, so while interesting, the data here doesn't offer up a look at just how well the HomePod did.

We haven't seen any real estimates of how well the HomePod did following its launch, but Apple's next earnings call should give us a bit of insight. Apple won't break out HomePod sales, but changes to the "Other" category in the company's earnings report may provide hints.

The Other category includes products like the Apple TV, Apple Watch, AirPods, iPod, Beats, and other Apple-branded and third-party accessories. Going forward, it will also include the HomePod.

While we don't know how many HomePods Apple has sold to date, the device did stay in stock and readily available for days after it became available for pre-order on January 26. In fact, HomePod was available for launch day delivery through February 7, just a couple of days before the HomePod's official February 9 launch.

Data on HomePod sales may not be available, but analyst Gene Munster with Loop Ventures recently predicted HomePod will capture 12 percent of global smart speaker unit share in 2018, with estimated unit sales of 7 million.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...

Top Rated Comments

BMcCoy Avatar
94 months ago
The great thing is that I don’t need sales figures to validate my own purchase of the HomePod.

I bought one.
I like it.

And ermm... that’s it, really.
Score: 28 Votes (Like | Disagree)
atomic781 Avatar
94 months ago
Another overpriced product lacking connectivity , 2 steps behind the competitors. the string of flops is adding up.
Score: 23 Votes (Like | Disagree)
Strelok Avatar
94 months ago
Another overpriced product lacking connectivity , 2 steps behind the competitors. the string of flops is adding up.
That's cute, but your opinion doesn't dictate whether it's successful or not.
Score: 22 Votes (Like | Disagree)
autrefois Avatar
94 months ago
I guess you could say HomePod runs rings around the competition...
Score: 19 Votes (Like | Disagree)
timborama Avatar
94 months ago
LOL, “most others”. More than some, less than others. Now that’s real investigative reporting.
Score: 14 Votes (Like | Disagree)
Royksöpp Avatar
94 months ago
"I'm super excited to pre order my brand new smart speaker." -said no one ever
Score: 12 Votes (Like | Disagree)