Day One HomePod Pre-Orders in U.S. Beat Out Most Other Smart Speaker Pre-Orders

First day pre-orders for the HomePod, which became available late last month, were higher than day one pre-orders for several other smart speakers including the Sonos One and the Google Home Max in the United States.

The data was shared by NPD Group and was gathered using NPD's Checkout service, which tracks consumer purchase behavior across multiple retailers.


According to the data, HomePod beat out all other smart speaker first day pre-orders with the exception of the Amazon Echo Dot.

Though HomePod pre-orders reportedly outsold other smart speaker pre-orders, NPD Group did not provide data on how many HomePod pre-orders Apple sold in comparison to smart speakers from other manufacturers, so while interesting, the data here doesn't offer up a look at just how well the HomePod did.

We haven't seen any real estimates of how well the HomePod did following its launch, but Apple's next earnings call should give us a bit of insight. Apple won't break out HomePod sales, but changes to the "Other" category in the company's earnings report may provide hints.

The Other category includes products like the Apple TV, Apple Watch, AirPods, iPod, Beats, and other Apple-branded and third-party accessories. Going forward, it will also include the HomePod.

While we don't know how many HomePods Apple has sold to date, the device did stay in stock and readily available for days after it became available for pre-order on January 26. In fact, HomePod was available for launch day delivery through February 7, just a couple of days before the HomePod's official February 9 launch.

Data on HomePod sales may not be available, but analyst Gene Munster with Loop Ventures recently predicted HomePod will capture 12 percent of global smart speaker unit share in 2018, with estimated unit sales of 7 million.

Related Roundup: HomePod
Buyer's Guide: HomePod (Caution)

Top Rated Comments

(View all)
Avatar
34 months ago
The great thing is that I don’t need sales figures to validate my own purchase of the HomePod.

I bought one.
I like it.

And ermm... that’s it, really.
Score: 28 Votes (Like | Disagree)
Avatar
34 months ago
Another overpriced product lacking connectivity , 2 steps behind the competitors. the string of flops is adding up.
Score: 23 Votes (Like | Disagree)
Avatar
34 months ago

Another overpriced product lacking connectivity , 2 steps behind the competitors. the string of flops is adding up.

That's cute, but your opinion doesn't dictate whether it's successful or not.
Score: 22 Votes (Like | Disagree)
Avatar
34 months ago
I guess you could say HomePod runs rings around the competition...
Score: 19 Votes (Like | Disagree)
Avatar
34 months ago
LOL, “most others”. More than some, less than others. Now that’s real investigative reporting.
Score: 14 Votes (Like | Disagree)
Avatar
34 months ago
"I'm super excited to pre order my brand new smart speaker." -said no one ever
Score: 12 Votes (Like | Disagree)

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