Apple's colorful mainstream flagship, starting at $749.
Apple CEO Tim Cook: Hardware and Software Integration Will Set HomePod Apart From Competitors
Apple CEO Tim Cook is spending some time in Canada this week, and yesterday he attended a hockey game and visited the Eaton Centre Apple Store in Toronto.
Cook today stopped by the offices of Canadian e-commerce platform Shopify, where he spoke to the Financial Post about augmented reality apps and the HomePod.
On the topic of the HomePod, Cook said that Apple's deep integration between hardware and software will help to differentiate the smart speaker from competing products like Amazon's Alexa and the Google Home.
The HomePod, which, at $349 in the United States is more expensive than competing products, features a 7 tweeter array, an Apple-designed 4-inch upward-facing woofer, and spatial awareness, all of which is designed to provide the best possible sound.
During his interview with the Financial Post, Cook also spoke about augmented reality, a topic he's covered many times in the past. Cook said AR is "the most profound technology of the future" that's able to amplify human experience instead of substitute it.
Cook said developers across Canada are adopting AR at a "very fast rate" and that he "couldn't be happier" with developer interest in ARKit.
Cook's full interview, which includes additional comments on augmented reality and details on features coming to Shopify, can be read over at the Financial Post website.
Cook today stopped by the offices of Canadian e-commerce platform Shopify, where he spoke to the Financial Post about augmented reality apps and the HomePod.
On the topic of the HomePod, Cook said that Apple's deep integration between hardware and software will help to differentiate the smart speaker from competing products like Amazon's Alexa and the Google Home.
"Competition makes all of us better and I welcome it," Cook said. "(But) if you are both trying to license something and compete with your licensees, this is a difficult model and it remains to be seen if it can be successful or not."Cook also said a quality, "very immersive audio experience" was one thing missing from the smart speaker market, which Apple is aiming to fix. "Music deserves that kind of quality as opposed to some kind of squeaky sound," he said.
The HomePod, which, at $349 in the United States is more expensive than competing products, features a 7 tweeter array, an Apple-designed 4-inch upward-facing woofer, and spatial awareness, all of which is designed to provide the best possible sound.
During his interview with the Financial Post, Cook also spoke about augmented reality, a topic he's covered many times in the past. Cook said AR is "the most profound technology of the future" that's able to amplify human experience instead of substitute it.
Cook said developers across Canada are adopting AR at a "very fast rate" and that he "couldn't be happier" with developer interest in ARKit.
Cook's full interview, which includes additional comments on augmented reality and details on features coming to Shopify, can be read over at the Financial Post website.
Related Roundup: HomePod
Tag: Tim Cook
Buyer's Guide: HomePod (Neutral)
[ 274 comments ]
Top Rated Comments
(View all)
10 months ago
well, Timmy, what's setting Apple apart right now is how poorly Apple is launching products and announced features.
10 months ago
Am I the only one that thinks it's crazy to put all these home microphone/camera devices in multiple rooms of your house?!
10 months ago
I’m missing something here: how is Alexa / Prime Music not a “deep integration” between software and hardware with Alexa (and likewise with Google’s software and hardware)? I know Apple was revolutionary with phones / computers for developing both the hardware and the software, which resulted in this “deep integration”, but that ship has sailed for speakers with built in assistants and music services. Someone wake Apple up to this??
10 months ago
A device locked ONLY into the Apple ecosystem or ones that plays music from a variety of services? Hmm I think I know which one I'll be taking.
10 months ago
But Sonos does everything HomePod does...but better
You base this on your extensive experience with HomePod?
10 months ago
I’m missing something here: how is Alexa / Prime Music not a “deep integration” between software and hardware with Alexa (and likewise with Google’s software and hardware)? I know Apple was revolutionary with phones / computers for developing both the hardware and the software, which resulted in this “deep integration”, but that ship has sailed for speakers with built in assistants and music services. Someone wake Apple up to this??
Apple is an environmentally responsible company, and in the spirit of that responsibility Tim is recycling marketing rhetoric. :p:D[doublepost=1516768998][/doublepost]
meaning voice activation which is a big plus to these home speakers.
Sonos not using Siri is a long, long way from not syncing with Apple Products.
10 months ago
You base this on your extensive experience with HomePod?
Multi room: Sonos does it, HomePod won’t at release
Streaming services: Sonos supports 50, HomePod 1
Dolby 5.1 for television: Sonos can expand to it, HomePod doesn’t.
What am I missing?
10 months ago
But Sonos does everything HomePod does...but better
EVERY reviewer who heard them both said the Homepod was a much better sounding speaker. Kind of important for the premium speaker market don't you think? It also has technical capabilities that Sonos doesn't come close to since it Sonos has nothing like the A8 processor. Other than all that, you post is accurate.
[doublepost=1516770042][/doublepost]
well, Timmy, what's setting Apple apart right now is how poorly Apple is launching products and announced features.
Yet they still are taking over every single market once they are in as they march forward to be the first trillion dollar company in the world.
[ Read All Comments ]
In March, Lyft began testing a monthly subscription plan for select high-frequency users, and today the company announced that a version of this plan will now be available to everyone in the United...
Apple has announced the reopening of its Shibuya retail store in Tokyo on Friday, October 26 – the same day as the launch of iPhone XR – following renovation that began almost a year ago.
The...
All of Apple's Macs come with Preview, the powerful file viewer that's built into macOS. Preview is the default app that opens up whenever you double-click an image or a PDF, and features...
Libratone today announced that AirPlay 2 is available for its ZIPP and ZIPP MINI speakers through a firmware update that can be downloaded from the Libratone app.
Libratone first announced...
Apple today announced on its WebKit blog that it is ending support for TLS 1.0 and 1.1 starting in March 2020. TLS, or Transport Layer Security, is a security protocol used to protect web traffic.
...
Apple today seeded the fourth beta of an upcoming watchOS 5.1 update to developers, one week after seeding the third watchOS 5.1 beta and a month after releasing the new watchOS 5 operating system.
...
Apple today seeded the fourth beta of an upcoming tvOS 12.1 update to developers for testing purposes, one week after seeding the third update and a month after releasing the tvOS 12 update.
...
Dell today introduced what it claims is the world's first 49-inch curved monitor with an ultra-wide 32:9 aspect ratio and a resolution of 5,120×1,440 pixels.
The UltraSharp 49 is...
