If you're new to AirPods, considering buying a pair, or just want to pick up some new tips.
AirPods and AirPower: Everything We Know
Apple CEO Tim Cook: Hardware and Software Integration Will Set HomePod Apart From Competitors
Apple CEO Tim Cook is spending some time in Canada this week, and yesterday he attended a hockey game and visited the Eaton Centre Apple Store in Toronto.
Cook today stopped by the offices of Canadian e-commerce platform Shopify, where he spoke to the Financial Post about augmented reality apps and the HomePod.
On the topic of the HomePod, Cook said that Apple's deep integration between hardware and software will help to differentiate the smart speaker from competing products like Amazon's Alexa and the Google Home.
The HomePod, which, at $349 in the United States is more expensive than competing products, features a 7 tweeter array, an Apple-designed 4-inch upward-facing woofer, and spatial awareness, all of which is designed to provide the best possible sound.
During his interview with the Financial Post, Cook also spoke about augmented reality, a topic he's covered many times in the past. Cook said AR is "the most profound technology of the future" that's able to amplify human experience instead of substitute it.
Cook said developers across Canada are adopting AR at a "very fast rate" and that he "couldn't be happier" with developer interest in ARKit.
Cook's full interview, which includes additional comments on augmented reality and details on features coming to Shopify, can be read over at the Financial Post website.
Cook today stopped by the offices of Canadian e-commerce platform Shopify, where he spoke to the Financial Post about augmented reality apps and the HomePod.
On the topic of the HomePod, Cook said that Apple's deep integration between hardware and software will help to differentiate the smart speaker from competing products like Amazon's Alexa and the Google Home.
"Competition makes all of us better and I welcome it," Cook said. "(But) if you are both trying to license something and compete with your licensees, this is a difficult model and it remains to be seen if it can be successful or not."Cook also said a quality, "very immersive audio experience" was one thing missing from the smart speaker market, which Apple is aiming to fix. "Music deserves that kind of quality as opposed to some kind of squeaky sound," he said.
The HomePod, which, at $349 in the United States is more expensive than competing products, features a 7 tweeter array, an Apple-designed 4-inch upward-facing woofer, and spatial awareness, all of which is designed to provide the best possible sound.
During his interview with the Financial Post, Cook also spoke about augmented reality, a topic he's covered many times in the past. Cook said AR is "the most profound technology of the future" that's able to amplify human experience instead of substitute it.
Cook said developers across Canada are adopting AR at a "very fast rate" and that he "couldn't be happier" with developer interest in ARKit.
Cook's full interview, which includes additional comments on augmented reality and details on features coming to Shopify, can be read over at the Financial Post website.
Related Roundup: HomePod
Tag: Tim Cook
Buyer's Guide: HomePod (Neutral)
[ 274 comments ]
Top Rated Comments
(View all)
14 months ago
well, Timmy, what's setting Apple apart right now is how poorly Apple is launching products and announced features.
14 months ago
Am I the only one that thinks it's crazy to put all these home microphone/camera devices in multiple rooms of your house?!
14 months ago
I’m missing something here: how is Alexa / Prime Music not a “deep integration” between software and hardware with Alexa (and likewise with Google’s software and hardware)? I know Apple was revolutionary with phones / computers for developing both the hardware and the software, which resulted in this “deep integration”, but that ship has sailed for speakers with built in assistants and music services. Someone wake Apple up to this??
14 months ago
A device locked ONLY into the Apple ecosystem or ones that plays music from a variety of services? Hmm I think I know which one I'll be taking.
14 months ago
But Sonos does everything HomePod does...but better
You base this on your extensive experience with HomePod?
14 months ago
I’m missing something here: how is Alexa / Prime Music not a “deep integration” between software and hardware with Alexa (and likewise with Google’s software and hardware)? I know Apple was revolutionary with phones / computers for developing both the hardware and the software, which resulted in this “deep integration”, but that ship has sailed for speakers with built in assistants and music services. Someone wake Apple up to this??
Apple is an environmentally responsible company, and in the spirit of that responsibility Tim is recycling marketing rhetoric. :p:D[doublepost=1516768998][/doublepost]
meaning voice activation which is a big plus to these home speakers.
Sonos not using Siri is a long, long way from not syncing with Apple Products.
14 months ago
You base this on your extensive experience with HomePod?
Multi room: Sonos does it, HomePod won’t at release
Streaming services: Sonos supports 50, HomePod 1
Dolby 5.1 for television: Sonos can expand to it, HomePod doesn’t.
What am I missing?
14 months ago
But Sonos does everything HomePod does...but better
EVERY reviewer who heard them both said the Homepod was a much better sounding speaker. Kind of important for the premium speaker market don't you think? It also has technical capabilities that Sonos doesn't come close to since it Sonos has nothing like the A8 processor. Other than all that, you post is accurate.
[doublepost=1516770042][/doublepost]
well, Timmy, what's setting Apple apart right now is how poorly Apple is launching products and announced features.
Yet they still are taking over every single market once they are in as they march forward to be the first trillion dollar company in the world.
[ Read All Comments ]
Twitter today launched its Twitter Prototype Program and is accepting applications from people who want to beta test new Twitter features on iOS devices. Twitter's tests will be done through a...
Shazam, the song discovery app that's now owned by Apple, received a minor bug fix update last week, which, according to AppFigures, removes all third-party SDKs.
Shazam for iOS is no longer...
As of February 27, 2019, Apple is requiring that all Developer accounts with an Account Holder role be secured with two-factor authentication in order to ensure that only the account owner is able to...
Apple today seeded the third beta of an upcoming tvOS 12.2 update to its public beta testing group, one day after providing the beta to developers and a week after releasing the second tvOS 12.2...
Apple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced three years ago in March 2016. Apple designed the Safari Technology Preview to test...
Satechi has offered a few options for iMac stands over the past few years, allowing customers a chance to elevate their iMac for a more ergonomic workspace, and gain access to a limited number of...
British audio equipment maker Bowers & Wilkins is expected to release its first AirPlay 2-enabled receivers in the near future.
A pair of new Bowers & Wilkins receivers named...
Google's "Keep" app for taking notes and making lists today expanded to the Apple Watch, allowing the app's users to use the note taking and list making functionality right on their...
