Former Apple Intern Looks Back at Designing First Apple Emoji in 2008

Back in 2008, Angela Guzman was a graphic design student at the Rhode Island School of Design (RISD) and an intern at Apple, where she joined the iPhone team and worked alongside another Apple designer, Raymond, to come up with the first 500 emoji characters that were available on the iPhone.

To celebrate the 10th anniversary of her internship, Guzman has taken a look back at her time at Apple and her work on emoji in an interesting retrospective shared on Medium.

emoji2008

Image via Angela Guzman

When Guzman was handed the emoji project at Apple, it came at a time when emoji were unfamiliar in the English speaking world. Guzman received a crash course in Apple design and then started designing emoji, which featured incredible detail even right from the start. Then Apple CEO Steve Jobs reviewed each batch of emoji before it was approved for launch.

Regardless of how fast I could crank one out, I constantly checked the details: the direction of the woodgrain, how freckles appeared on apples and eggplants, how leaf veins ran on a hibiscus, how leather was stitched on a football, the details were neverending. I tried really hard to capture all this in every pixel, zooming in and zooming out, because every detail mattered.

Some emoji, says Guzman, have interesting back stories. The happy poop swirl, for example, was reused as the top of the ice cream cone. Harder, more detailed emoji were left last, such as the now-iconic dancer with the red dress.

Guzman's emoji were first launched in Japan in November of 2008, and in the time since then, emoji have changed the way we communicate. Emoji have become an important part of the iOS and macOS ecosystem, and Apple has continued refining and improving its emoji offerings with each Unicode update.

As with the first Apple emoji designed by Guzman and her partner Raymond, emoji today feature incredible detail thanks to the talented artists at Apple who take the time to make sure each and every pixel is perfect.

iOS 11.1 was the last iOS update that introduced new emoji, bringing Unicode 10 characters like crazy face, pie, pretzel, t-rex, vampire, exploding head, face vomiting, shushing face, love you gesture, brain, scarf, zebra, giraffe, fortune cookie, pie, hedgehog, and more.

ios11emoji1
The next emoji update will come with the release of Unicode 11 in 2018, and emoji proposals for that update include smiling face with three hearts, blue face with icicles, smiling face with cape, mango, cupcake, kangaroo, llama, peacock, and red hair options for existing emoji.

Tag: Emoji

Popular Stories

apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Being Rebranded as Apple TV

Monday October 13, 2025 8:25 am PDT by
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
iOS 26 Feature

Apple Preparing iOS 26.0.2 Update for iPhones

Saturday October 11, 2025 6:59 pm PDT by
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released within the next few weeks. Last month, Apple released iOS...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
iPhone 17 Pro Colors

iPhone 18 Pro Already Rumored to Have These 6 New Features

Saturday October 11, 2025 10:10 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
All AirPods 2025

Apple Reportedly Working on New AirPods Pro, AirPods 5, and H3 Chip

Sunday October 12, 2025 9:24 am PDT by
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman. It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds." AirPods Pro 2...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...

Top Rated Comments

YaBe Avatar
101 months ago
Just immagine if the same attention to details was given to macOS and iOS coding...

Immagine the possibilities!!!
Score: 28 Votes (Like | Disagree)
itsmilo Avatar
101 months ago
I still remember when you had to either enable the japanese keyboard or download an emoji app on the AppStore to enable emojis haha
Score: 27 Votes (Like | Disagree)
gugy Avatar
101 months ago
Nothing against Emoji's but the amount of press and exposure they have is just ridiculous. Sign of the times.
Score: 27 Votes (Like | Disagree)
Asarien Avatar
101 months ago
Man, what a great way to begin a career.
Score: 19 Votes (Like | Disagree)
Piggie Avatar
101 months ago
All I can say is, thank god Apple put all this time and effort into this ongoing project, and did not waster their time on something pointless, like longer lasting/larger batteries.
Score: 15 Votes (Like | Disagree)
Delgibbons Avatar
101 months ago
('https://www.macrumors.com/2018/01/11/2008-emoji-design-retrospective/')


Back in 2008, Angela Guzman was a graphic design student at the Rhode Island School of Design (RISD) and an intern at Apple, where she joined the iPhone team and worked alongside another Apple designer, Raymond, to come up with the first 500 emoji characters that were available on the iPhone.

To celebrate the 10th anniversary of her internship, Guzman has taken a look back at her time at Apple and her work on emoji in an interesting retrospective shared on Medium ('https://medium.com/@agzmn/the-making-of-apples-emoji-how-designing-these-tiny-icons-changed-my-life-16317250a9ee').


Image via Angela Guzman
When Guzman was handed the emoji project at Apple, it came at a time when emoji were unfamiliar in the English speaking world. Guzman received a crash course in Apple design and then started designing emoji, which featured incredible detail even right from the start. Then Apple CEO Steve Jobs reviewed each batch of emoji before it was approved for launch.Some emoji, says Guzman, have interesting back stories. The happy poop swirl, for example, was reused as the top of the ice cream cone. Harder, more detailed emoji were left last, such as the now-iconic dancer with the red dress.

Guzman's emoji were first launched in Japan in November of 2008, and in the time since then, emoji have changed the way we communicate. Emoji have become an important part of the iOS and macOS ecosystem, and Apple has continued refining and improving its emoji offerings with each Unicode update.

As with the first Apple emoji designed by Guzman and her partner Raymond, emoji today feature incredible detail thanks to the talented artists at Apple who take the time to make sure each and every pixel is perfect.

iOS 11.1 was the last iOS update that introduced new emoji ('https://www.macrumors.com/2017/10/31/apple-releases-ios-11-1-with-new-emoji/'), bringing Unicode 10 characters ('https://www.macrumors.com/2017/06/20/new-emoji-in-unicode-10/') like crazy face, pie, pretzel, t-rex, vampire, exploding head, face vomiting, shushing face, love you gesture, brain, scarf, zebra, giraffe, fortune cookie, pie, hedgehog, and more.



The next emoji update will come with the release of Unicode 11 in 2018 ('https://www.macrumors.com/2017/08/04/frowning-poo-unicode-11/'), and emoji proposals for that update include smiling face with three hearts, blue face with icicles, smiling face with cape, mango, cupcake, kangaroo, llama, peacock, and red hair options for existing emoji.

Article Link: Former Apple Intern Looks Back at Designing First Apple Emoji in 2008 ('https://www.macrumors.com/2018/01/11/2008-emoji-design-retrospective/')
Who'd have thought an intern would design what is now the very core of Apple's business :P
Score: 14 Votes (Like | Disagree)