App Store Sees Record-Breaking $300 Million in Purchases on New Year's Day - MacRumors
Skip to Content

App Store Sees Record-Breaking $300 Million in Purchases on New Year's Day

The App Store had a record-breaking holiday season according to a new press release issued by Apple this afternoon. During the week starting on Christmas Eve, a record number of customers made App Store purchases, spending more than $890 million in that seven-day period.

On New Year's Day 2018 alone, customers made $300 million in purchases. Apple marketing chief Phil Schiller said the company is "thrilled" with the reaction to the revamped App Store that was introduced as part of iOS 11.

appleappstore

"We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "We want to thank all of the creative app developers who have made these great apps and helped to change people's lives. In 2017 alone, iOS developers earned $26.5 billion -- more than a 30 percent increase over 2016."

According to Apple, popular augmented reality game Pokémon Go topped the App Store charts on December 21 after new AR features were introduced. Apple says there are close to 2,000 ARKit-enabled apps on the App Store, with popular titles including CSR Racing 2, Stack AR, Kings of Pool, Amazon, Wayfair, Night Sky, Pitu, and Snapchat.

Apple's ARKit mention comes following a report that has suggested interest in ARKit apps is waning. App Store data shared yesterday by Apptopia suggests developers have been releasing fewer ARKit-compatible apps over the course of the last two months.

Apple in iOS 11 introduced a new App Store that separates apps and games into distinct categories for improved app discovery. The redesigned App Store also features a "Today" section that's updated on a daily basis with new and popular apps and games.

Popular Stories

iPhone Duo Slack

Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store

Monday October 5, 2026 7:15 pm PDT by
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23. While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
App Store Indie Games Week

Apple Announces 'Indie Games Week' on App Store

Monday October 12, 2026 7:48 am PDT by
Apple today announced it is Indie Games Week on the App Store, in celebration of the "incredible catalog of imaginative games made by independent teams with big dreams." Apple said seven acclaimed indie games are debuting on the App Store. No Man's Sky will be making its mobile debut on iPhone and iPad on October 28, and the six other games are Sifu, Vampire Crawlers, Little Kitty, Big City, 9 ...
Liquid Glass App Store Feature

New App Store Rules Target AI Deepfakes and Nudify Apps

Friday October 16, 2026 3:21 pm PDT by
Apple today expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery. Sexually explicit content was already banned, but now Apple says app developers must proactively prevent and remove AI-generated deepfakes from their platforms. Apple warns that apps with offending content could be removed from the App Store if developers fail to act. The updated 1.2...

Top Rated Comments

lincolntran Avatar
115 months ago
Meanwhile, on other app stores....




Attachment Image
Score: 10 Votes (Like | Disagree)
115 months ago
considering that a lot of apps are unnecessarily turning into the subscription model, this isn't surprising.
Score: 5 Votes (Like | Disagree)
115 months ago
2012 was the last time that I bought an app :) :) :)
Score: 4 Votes (Like | Disagree)
djcerla Avatar
115 months ago
Let that sink in for a moment: $890M in seven days.
Score: 3 Votes (Like | Disagree)
115 months ago
Well that’s 90 million $ for Apple in one day..
Score: 3 Votes (Like | Disagree)
kdarling Avatar
115 months ago
That's Google's cover story for trailing way behind Baidu for internet search at the time.
Google had almost 30% of the China search market and was growing rapidly before they decided in 2010 that they would not censor. After China retaliated by blocking them, they dropped to almost nothing.

Of course, part of that is just the protectionism aspect of Chinese government control. It's not just for censorship purposes.
What’s the difference? China “protects” its government, not the people.
Score: 2 Votes (Like | Disagree)
Latest Stories
Verizon Will Charge $10 a Month for iPhone Handoff
Verizon Will Charge $10 a Month for iPhone Handoff
12 minutes ago
Apple Calls iPhone Duo Demand 'Extraordinary' After Orders Slip to 2027
Apple Calls iPhone Duo Demand 'Extraordinary' After Orders Slip to 2027
56 minutes ago
New App Store Rules Target AI Deepfakes and Nudify Apps
New App Store Rules Target AI Deepfakes and Nudify Apps
1 hour ago
Didn't Pre-Order Apple's HomeView? Here's How Long the Wait is Now
Didn't Pre-Order Apple's HomeView? Here's How Long the Wait is Now
4 hours ago
Apple's $79 iPhone Duo Case Sticks On With Adhesive
Apple's $79 iPhone Duo Case Sticks On With Adhesive
4 hours ago
Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features
Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features
6 hours ago
The MacRumors Show: Was HomeView Worth the Wait?
The MacRumors Show: Was HomeView Worth the Wait?
8 hours ago
Apple Refers to HomeView as 'HomePodDevice' in Legal Document
Apple Refers to HomeView as 'HomePodDevice' in Legal Document
8 hours ago
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
10 hours ago
Developers Question Scope of Potential Apple Antitrust Settlement
Developers Question Scope of Potential Apple Antitrust Settlement
10 hours ago
iPhone Duo Resold for $5,000 on eBay After Selling Out
iPhone Duo Resold for $5,000 on eBay After Selling Out
10 hours ago
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
10 hours ago
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
11 hours ago
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
11 hours ago
First Apple TV 4K Pre-Order Discount Arrives at Amazon
First Apple TV 4K Pre-Order Discount Arrives at Amazon
12 hours ago
iPhone Duo Pre-Order Deals: The Best Carrier Offers From AT&T and T-Mobile
iPhone Duo Pre-Order Deals: The Best Carrier Offers From AT&T and T-Mobile
12 hours ago
iPhone Duo Now Available to Pre-Order From Apple
iPhone Duo Now Available to Pre-Order From Apple
12 hours ago
iPhone 18 Pro vs. iPhone Duo Buyer's Guide: Which Should You Choose?
iPhone 18 Pro vs. iPhone Duo Buyer's Guide: Which Should You Choose?
14 hours ago
Apple Store Down Ahead of iPhone Duo Pre-Orders
Apple Store Down Ahead of iPhone Duo Pre-Orders
14 hours ago
Oops, Apple's Website Just Hinted at iPad Mini 8
Oops, Apple's Website Just Hinted at iPad Mini 8
23 hours ago
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
1 day ago
Apple Pledged $25 Million to Trump's White House Ballroom
Apple Pledged $25 Million to Trump's White House Ballroom
1 day ago
Touchscreen MacBook Pro Could Launch on November 6
Touchscreen MacBook Pro Could Launch on November 6
1 day ago
New Withings Users Must Pay $99/Year for Apple Health Syncing
New Withings Users Must Pay $99/Year for Apple Health Syncing
1 day ago
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
1 day ago
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
1 day ago
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
1 day ago
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
1 day ago
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
1 day ago
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
1 day ago