Amazon Aims for Echo Speakers in Every Office With 'Alexa for Business'

Amazon's aim to bring its highly popular at-home Echo smart speaker into the workplace got underway on Thursday with the launch of Alexa for Business. The announcement, made at the company's annual Re:Invent conference in Las Vegas, sets the stage for Amazon's vision to make its virtual assistant the essential office accessory, able to book conference rooms, launch meetings, and order stationery.

Alexa already has features amenable to an office environment, such as the ability to make calls, operate lights, and check security camera feeds. Now Amazon wants developers to build the virtual assistant into apps that manage work calendars, find open meeting rooms, and order supplies.

As an intelligent assistant at work, Alexa for Business makes starting a conference call as simple as asking Alexa to "start the meeting." Alexa for Business can help workers manage calendars, keep up with to-do lists, and make phone calls. Around the office, Alexa for Business can handle tasks like notifying IT of an equipment issue, or finding and booking an open conference room—all with just a few words.

However, it's unclear how many companies will want to buy Echo speakers for every conference room, given the potential security implications of an "always listening" device. Amazon says its Echo speakers don't send anything to the cloud until users wake the devices by invoking them by name. However, Amazon does store requests in the cloud, which it says are used to help improve AI and develop new skills for the speakers.

Amazon sold "millions" of Alexa devices over the holiday shopping weekend, according to a company press release, with previous estimates suggesting it has sold more than 20 million Alexa devices over the last three years. RBC Capital Markets predicts that by 2020, Alexa device installations could reach 128 million. Over the same period, sales of the virtual assistants could result in more than $10 billion in revenues for Amazon, according to the firm.

Amazon has reportedly added hundreds of engineers to its Alexa program to maintain its edge over rivals like Google Assistant, Microsoft's Cortana, and Apple's Siri, all of which are in the process of building out their voice-activated offerings.

However, Apple will be even further behind after it recently delayed the HomePod's release until early 2018. The device was originally slated to launch in December, but the delay means the $349 speaker won't be ready in time for the holiday shopping season, which could lead customers to look at Echo or Google devices instead.