AirPods and iPad Listed as Top Selling Electronics During This Year's Record-Setting Cyber Monday

Yesterday was Cyber Monday, an annual shopping event in the United States, United Kingdom, and many other countries that's part of the holiday shopping season and offers users notable discounts on a vast array of consumer products. Last night, Adobe released its online shopping data for this year's Cyber Monday, stating that November 27, 2017 is projected to set a new record and become the "largest online sales day in history" with a total of $6.59 billion spent by the day's end.

Compared to 2016, Cyber Monday 2017 saw a 16.8 percent year-over-year increase in sales, and it fared better in revenue compared to last week's big shopping days: Black Friday 2017 brought in $5.03 billion and Thanksgiving Day brought in $2.87 billion. Adobe's statistics leveraged Adobe Sensei and Adobe Analytics to analyze data from one trillion visits to over 4,500 retail sites and 55 million SKUs. Of all these data points, Apple and its products were found at the top of a few lists.

cyber monday best sellers
The AirPods were listed as overall top sellers yesterday, while iPads were included in the best-selling electronics category, alongside AirPods again, Google Chromecast, Samsung Tablets, Nintendo Switch, and more. In terms of discounts, Walmart was one of very few retailers with a brief sale on AirPods yesterday, marking the $159.00 earphones down by $15. Numerous retailers had sales on a variety of iPads, including the 9.7-inch iPad and 10.5-inch and 12.9-inch iPad Pro.

Shoppers on mobile helped set a new record with 47.4 percent of visits coming from mobile devices (39.9 percent on smartphones and 7.6 percent on tablets). Revenue earned from users shopping on mobile grew 39.2 percent year-over-year and reached a new all-time high of $1.59 billion. Of all mobile devices used to shop on Cyber Monday this year, iOS was in the lead with an average order value of $123, while Android was at $110.

“Shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience on mobile devices and platforms,” said Mickey Mericle, vice president, Marketing and Customer Insights at Adobe.

“Consumers are also becoming more savvy and efficient online shoppers. People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops. Millennials were likely another reason for the dramatic growth in mobile, with 75 percent expecting to shop via their smartphone."

The biggest discounts were for TVs (21.1 percent off of the normal price on average), toys (18.8 percent), and computers (14.7 percent). In total, the 2017 holiday shopping season so far (marked as beginning on November 1) has seen a total of $50 billion in online revenue, jumping up 16.8 percent from 2016. According to Adobe, "this will be the first-ever holiday season to break $100 billion in online sales."

Top Rated Comments

djcerla Avatar
51 months ago
They look ridiculous. Easy to lose. Fall off from ears. Overpriced. Nobody will buy them.

(The Internet, 2016)
Score: 54 Votes (Like | Disagree)
santaliqueur Avatar
51 months ago
Why people? Ok the iPads I can understand getting on CM. The Airpods weren't even on sale anywhere I saw. You could have gotten them 6 months ago for the same price. The damn Airpods and Beats acquisition ARE THE REAL REASON YOU HAVE NO HEADPHONE JACK IN AN IPHONE. They figured a way for the sheep to have to buy more of their products and still think they were brilliant as they laugh in your face and head to the bank.
I love when people use "sheep" in their posts, because it lets me know who I can immediately ignore.

And weird, when I purchased the AirPods I thought I was buying a product I really liked at a price I deemed fair. I had no idea I was a mindless robot! By the way, I don't miss my headphone jack. At all.
Score: 17 Votes (Like | Disagree)
Kaibelf Avatar
51 months ago
Why people? Ok the iPads I can understand getting on CM. The Airpods weren't even on sale anywhere I saw. You could have gotten them 6 months ago for the same price. The damn Airpods and Beats acquisition ARE THE REAL REASON YOU HAVE NO HEADPHONE JACK IN AN IPHONE. They figured a way for the sheep to have to buy more of their products and still think they were brilliant as they laugh in your face and head to the bank.
1. People buy things around Christmas. Obviously. And it doesn’t matter if it was already out before.
2. If you were accurate then there would be a proprietary audio situation rather than basic Bluetooth which allows for many third party options for wireless headphones. No one is forcing anyone to use AirPods.
3. People are still able to use wired headphones with the snug little FREE dongle that can be left attached to the end of the corded headphones easily.
4. Personally insulting and calling people names because they made different choices on how to spend THEIR MONEY is lame.
Score: 17 Votes (Like | Disagree)
Kaibelf Avatar
51 months ago
I'm surprised the iPad is far up the list this year, as all the buzz seems to be around the Switch and TVs. I'm thrilled for Nintendo as it's a great device.

They look ridicolous. Easy to lose. Fall off from ears. Overpriced. Nobody will buy them.

(The Internet, 2016)
It's stupid. Just a big iPhone. Apple is doomed. This is a failure. It can't even make calls.

(The Internet, 2010)
Score: 15 Votes (Like | Disagree)
santaliqueur Avatar
51 months ago
They look ridiculous. Easy to lose. Fall off from ears. Overpriced. Nobody will buy them.

(The Internet, 2016)
I love the "they look ridiculous" posts. They look EXACTLY like the earphones that hundreds of millions of us already have, minus the wire. So if they had a wire coming out of the bottom, they would be perfectly fine?

Hilarious. People are so salty. Like them or not, the AirPods are the first wireless earphones that don't suck. And yes, Bluetooth earphones with a wire between each earphone is a different (but very similar) product category. The AirPods are a huge home run, and deservedly so. If they fit your ears, they are incredible.
Score: 15 Votes (Like | Disagree)
zapm Avatar
51 months ago
Why people? Ok the iPads I can understand getting on CM. The Airpods weren't even on sale anywhere I saw. You could have gotten them 6 months ago for the same price. The damn Airpods and Beats acquisition ARE THE REAL REASON YOU HAVE NO HEADPHONE JACK IN AN IPHONE. They figured a way for the sheep to have to buy more of their products and still think they were brilliant as they laugh in your face and head to the bank.
The headphone port is not coming back. No reason to keep living in the past. Just move on already.
Score: 12 Votes (Like | Disagree)

Top Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
twitterqrcode

Twitter Introduces QR Codes for Sharing and Following Accounts

Wednesday November 16, 2016 4:13 pm PST by
Twitter today introduced Snapchat-style QR codes, which are designed to make it easier to find and follow friends on the social network. Each Twitter QR code is unique to an individual Twitter user, so when scanned, it'll bring up the person's account. To access your Twitter QR code, you'll need the official Twitter app for iOS. In the app, go to your profile, tap on the gear icon, and select...
macOS Monterey on MBP Feature

Apple Seeds Sixth Beta of macOS Monterey to Developers

Monday August 30, 2021 1:11 pm PDT by
Apple today seeded the sixth developer beta of macOS Monterey, the newest version of the macOS operating system. The sixth beta comes three weeks after Apple released the fifth macOS Monterey beta. Registered developers can download the beta through the Apple Developer Center and once the appropriate profile is installed, betas will be available through the Software Update mechanism in...