If you opt for the lowest tier, you can get Apple's latest Apple TV 4K device for just $140, which is $40 cheaper than its traditional price point of $180 at Apple and other retailers. If you take advantage of the savings and eventually decide you don't want to continue paying for DirecTV Now, you can cancel the service at any time on the company's website.
The sale is for new customers signing up to DirecTV Now, but existing subscribers can likely use another email and credit card combination to get the free Apple TV 4K. The offer will last through the end of 2017, requires a credit card or PayPal payment, and will see the Apple TV 4K delivered in around three weeks from the order date.
Here's more of the fine print, which also mentions that DirecTV Now does not currently support 4K HDR content streaming:
4K Apple TV (32 GB): Must prepay first four months of service at full price. Non-refundable. Online orders will be shipped via FedEx ground to address provided at point of sale. Allow 2-3 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per household. Not combinable with select offers. 4k HD not avail. w/DIRECTV NOW.To get started, visit DirecTV Now's website, click "Redeem and Stream," and within the sign-up process you'll encounter the "Special Offer" section with mention of the Apple TV 4K deal. When you're done, be sure to head over to our Deals Roundup and Black Friday Roundup to catch up on all of the latest sales as we head into Black Friday.
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Update: DirecTV Now has sweetened the deal, so head over to our more recent post for the latest information.