'DirecTV Now' Offering 32GB Apple TV 4K at No Cost When Signing Up for 4-Month Service at $140 [Updated]

by

With DirecTV Now's latest offer, if you sign up for four months of the streaming TV service at an upfront cost of around $140, you'll get the 32GB Apple TV 4K at no cost. DirecTV Now starts at $35/month for the "Live a Little" package, which adds up to $140 for four months of service (without any additions like HBO or Showtime). Higher tiers increase to $50/month, $60/month, and $70/month with more channels added to each.

If you opt for the lowest tier, you can get Apple's latest Apple TV 4K device for just $140, which is $40 cheaper than its traditional price point of $180 at Apple and other retailers. If you take advantage of the savings and eventually decide you don't want to continue paying for DirecTV Now, you can cancel the service at any time on the company's website.

DTVNOW apple tv
The sale is for new customers signing up to DirecTV Now, but existing subscribers can likely use another email and credit card combination to get the Apple TV 4K at no cost. The offer will last through the end of 2017, requires a credit card or PayPal payment, and will see the Apple TV 4K delivered in around three weeks from the order date.

Here's more of the fine print, which also mentions that DirecTV Now does not currently support 4K HDR content streaming:

4K Apple TV (32 GB): Must prepay first four months of service at full price. Non-refundable. Online orders will be shipped via FedEx ground to address provided at point of sale. Allow 2-3 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per household. Not combinable with select offers. 4k HD not avail. w/DIRECTV NOW.

To get started, visit DirecTV Now's website, click "Redeem and Stream," and within the sign-up process you'll encounter the "Special Offer" section with mention of the Apple TV 4K deal. When you're done, be sure to head over to our Deals Roundup and Black Friday Roundup to catch up on all of the latest sales as we head into Black Friday.

Note: MacRumors is an affiliate partner with DirecTV. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Update: DirecTV Now has sweetened the deal, so head over to our more recent post for the latest information.

Related Roundup: Apple Deals
Tag: DirecTV Now

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Read Full Article
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Read Full Article • 229 comments
Apple Maps 2024

Apple Maps Might Start Showing Ads

Sunday February 16, 2025 7:22 am PST by
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...
Read Full Article • 429 comments
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Read Full Article • 83 comments
m2 pro mac mini

Apple is Now Selling a Refurbished Mac Mini for Just $319 (!)

Saturday February 15, 2025 9:58 am PST by
A few days ago, we reported that Apple's refurbished Mac mini pricing had a problem, and it appears that Apple has taken note. Apple was offering a refurbished Mac mini with the M2 chip, 16GB of RAM, and 256GB of storage for $559, which was $50 more than a refurbished Mac mini with the M4 chip, 16GB of RAM, and 256GB of storage. All other key specifications were equal. That's no longer...
Read Full Article • 166 comments
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
Read Full Article • 270 comments
Tim Cook Apple Park

10+ Announcements Apple Could Have Rolled Into a February Event

Saturday February 15, 2025 8:00 am PST by
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead. There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event: ...
Read Full Article • 93 comments
iPhone SE 4 Thumb 1

Apple's Next iPhone SE Launching on Wednesday - Here's What We Know

Friday February 14, 2025 4:04 pm PST by
Apple CEO Tim Cook teased an Apple announcement that's coming on Wednesday, February 19, and it's looking like that mystery announcement will be the next-generation iPhone SE. We've been hearing about the iPhone SE 4 for quite some time now, and we essentially know everything to expect. If you want a sneak peek at what's coming, read on. Naming Apple first introduced the iPhone SE in...
Read Full Article • 170 comments

Top Rated Comments

ProphetX Avatar
ProphetX
95 months ago
A lot of you are really misunderstanding what the advantages of this deal and how it works. For anyone wanting an ATV4K this is a great deal regardless of dtvnow. And if you bought last years deals and want this years deal but don’t want to lose the grandfathered $35 plan. If you bothered to read the article before commenting you would know that it’s 2 ACCOUNTS PER HOUSEHOLD.

And if you’re doing this just for the ATV4K like myself. You should absolutely immediate cancel your subscription after sign up so it doesn’t automatically renew. That’s how their system works! You prepay for 4 months in advance. So canceling right after sign up only cancels auto renew.

User should not be able to comment on articles unless they’ve read them. It makes it hard to get useful info in addition to what’s in the article.
Score: 3 Votes (Like | Disagree)
iPhone_X Avatar
iPhone_X
95 months ago
I did this last year for the ATV4 when it was only $35/mo for the higher (highest?) tier and you only had to pay three months in advance. It was pretty nice to get an extra one for an older downstairs TV.

I'd cancel service and have my wife sign up to get this but I'm grandfathered at $35/mo and don't want to lose that. Still seems like a discount if you sign up for another account and then cancel it after four months. Maybe you could gift the service to friends or family if they already have an ATV4/4K.

Also, it's pretty hilarious that they're doing this and yet don't even support 4K yet. Knowing them it will probably be years.
Score: 2 Votes (Like | Disagree)
Oridus Avatar
Oridus
95 months ago
What's the catch? I know there's a catch.

"Corporate generosity" is an oxymoron.
There is no catch, and it’s not corporate generosity. They’re trying to get people to try out their service.
Score: 2 Votes (Like | Disagree)
GOAT4521 Avatar
GOAT4521
95 months ago
Wondering the same and I wouldn't be surprised if it's the only discount offered on any ATV.
I wanted a new homekit hub because my ATV3 doesn't give me all the options I need. Having another subscription service is a pain to remember to cancel. Can you cancel this right after your ATV 4K is shipped?
Score: 2 Votes (Like | Disagree)
Return Zero Avatar
Return Zero
95 months ago
Wow, not a bad deal, especially for anyone wanting to try out DTVNow service.

I took advantage of their free 4th-gen ATV last time around. Maybe I should do it again with a different email address XD
Score: 2 Votes (Like | Disagree)
Trocien Avatar
Trocien
95 months ago
Anyone know if this requires a credit check (either soft or hard pull), or giving your SSN for their account info?
It doesnt.
[doublepost=1510930847][/doublepost]I saw there was an option for "In-Store Pickup". I selected it but no further details were provided.....anyone have any ideas?
Score: 2 Votes (Like | Disagree)
Read All Comments