Postmates Announces New Grocery Delivery Service 'Fresh' Alongside iOS App Redesign [Updated]

by

Postmates today announced the dual-launch of a new curated groceries and essentials delivery service called "Postmates Fresh," alongside a revamp of the company's iOS app. Postmates has long allowed customers to order groceries for delivery on its app, but the company said Postmates Fresh is its "first-ever grocery product" offering the delivery of everything from paper towels to free range chicken to your door in minutes.


When ordering through Fresh, the average delivery time is estimated at thirty minutes, which Postmates said makes it a good source for last minute items. Postmates Fresh will also work directly with local partners to build out the new service, providing users with "curated, locally-sourced groceries," and more directly competing with grocery delivery services like Amazon Fresh. Postmates Fresh will launch first in Manhattan, Los Angeles, and San Francisco.

Our first-ever grocery product launched today in Manhattan, Los Angeles and San Francisco. The launch of Fresh— a new category that curates high quality groceries and ingredients, is rolling out the same day as our brand new app design. This means customers can now get pesto, paper towels, LaCroix, Halo Top, Kombucha, free range chicken, prosciutto, salmon filet, organic apples, avocados — and pretty much all the essentials they need, in minutes.

Postmates said that the goal of Fresh is to make "locally grown groceries more accessible," leading to the partnership with Farmstead in San Francisco, East Village Farm in New York City, and Urban Radish in Downtown Los Angeles. As the service expands to more markets, Postmates will look for more direct-to-consumer grocers who source from organic farms with the "highest-quality products" to integrate new partners into Postmates Fresh.


Additionally, the new app has been optimized for iPhone X and features a new collections view and scheduled deliveries section, where you can place an order for the future even if the grocery location or restaurant is closed. Postmates consumer product lead David Byttow told TechCrunch that the app's new design and features are the basis for "a whole bunch of things we'll be launching and bringing in the coming weeks."

Update: Bloomberg reports pricing for Postmates Fresh will be $3.99 per delivery or $9.99 per month.

Top Rated Comments

(View all)
Avatar
36 months ago
Another option is check your local chain grocery store for an online order and delivery option. We've been using HyVee's app for about half a year to place online orders and set a delivery time. Delivery is free, nearly their entire inventory is available through the app, there's no hidden fees or inflated prices, and they even ask you to NOT tip the drivers. Very convenient.
Score: 1 Votes (Like | Disagree)
Avatar
36 months ago
Postmates was good at the start and then it went downhill. They started adding a bunch of fees. I gave up when the cost of delivery was more than the food order. There was delivery for $6, small cart fee, tax bundled with ‘other fees’ and then my orders started arriving incorrectly. Drivers started getting lazy and would call claiming they couldn’t get in the apartment gate (it’s unlocked and I explained this in the delivery instructions) and I’d find them sitting in their car.

I’ll stick to Amazon Prime Now. Orders with them have not been wrong more than one or two times and I get everything i need and more for only a $5 Tip.

I really wanted to like Postmates but Amazon just did a better job in a 2 hour window and I was surprised at how many different things they had. Food, drink, household goods, and more.
Score: 1 Votes (Like | Disagree)

Top Stories

iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...

Leaker Jon Prosser: Apple Watch and iPad Launching in September, iPhone 12 Event to Take Place in October

Wednesday August 12, 2020 4:31 pm PDT by
Apple last month confirmed that this year's iPhone 12 models will launch outside of their normal September timeframe and will be "available a few weeks later," which has led to speculation about when an event might be held. Leaker Jon Prosser, who sometimes shares accurate knowledge of Apple's plans, today said that Apple will hold its iPhone 12 event during the week of October 12, with...

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Apple to Launch Bundled Subscription Services Called 'Apple One'

Thursday August 13, 2020 3:41 am PDT by
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman. The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the...

Apple Releases iOS and iPadOS 13.6.1 With Fix for Storage Issue and Green Tinted Displays

Wednesday August 12, 2020 1:31 pm PDT by
Apple today released iOS and iPadOS 13.6.1, minor updates that come a month after the release of the iOS 13.6 update with Car Keys and Audio Apple News+ stories. The iOS and ‌iPadOS‌ 13.6.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update. iOS 13.6.1 addresses an issue that could cause...

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...

Apple Removes Fortnite From App Store [Update: Epic Files Lawsuit Against Apple]

Thursday August 13, 2020 11:58 am PDT by
Just hours after Epic Games introduced a new direct payment option for Fortnite that skirts Apple's in-app purchase rules, Apple has pulled the Fortnite app from the App Store. Fortnite is no longer available for download on the iPhone or the iPad, and Apple provided a statement to MacRumors on Fortnite's removal:Today, Epic Games took the unfortunate step of violating the App Store...

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...

Apple Releases macOS Catalina 10.15.6 Supplemental Update With Virtualization Bug Fix

Wednesday August 12, 2020 1:20 pm PDT by
Apple today released a supplemental update for macOS Catalina 10.15.6, with the update coming a month after the original launch of macOS Catalina 10.15.6. The ‌‌macOS Catalina‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System Preferences app. According to Apple's release notes, the update fixes a problem that could cause...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...