Chinese smartphone maker Xiaomi is about to make good on stalled plans to expand into Western Europe, beginning with a sale launch in Spain on Wednesday. Xiaomi will initially offer to Spanish consumers its flagship Mi A1 device (229 euros) and its all-screen Mi Mix 2 smartphone (499 euros), pictured below.

In 2014, Xiaomi was briefly the world's most valuable startup in China, but intense competition from local rivals Huawei, Vivo, and Oppo saw its sales stall within two years.

mi mix 2
Since that time, however, the company has overtaken Apple to become China's fourth largest mobile vendor by sales and has launched in dozens of other countries including Indonesia, Vietnam, Russia, the United Arab Emirates, and Ukraine, as part of a $1 billion overseas expansion drive.

The company also has a strong presence in India, where it currently comes second behind Samsung in smartphone sales. However, after past stumbles in more untested markets like Brazil, Xiaomi is now aiming for a more considered expansion across Europe.

"In order to be focused, we want to make Spain successful first," said Wang Xiang, Xiaomi's global sales VP, speaking to The Verge. "And then we can think of other markets and countries. We want to learn from the customers about the taste of European people."

Xiaomi had sold about 10 percent of its smartphones outside China since the middle of last year. However, the company also plans to sell other products in Spain, including internet-connected scooters, air purifiers, and coffee makers.

Tags: Spain, Xiaomi

Top Rated Comments

johncarync Avatar
61 months ago
I know 4:3 and 16:9 aspect ratios. Shouldn't 18:9 be reduced to 2:1? Heck, if they don't care about reducing the fraction, they could up it to 20:10!
Score: 5 Votes (Like | Disagree)
jmh600cbr Avatar
61 months ago
Mi mix 2 is gorgeous. First non iPhone I’d consider
Score: 4 Votes (Like | Disagree)
Toutou Avatar
61 months ago
How do you even pronounce the company name?!
"Shiaomee"

Roughly.
Score: 4 Votes (Like | Disagree)
pika2000 Avatar
61 months ago
Continuing in that long standing Chinese tradition of perfecting the knockoff...
At least Xiaomi is trying. They managed to outdo the rest of Android OEMs with the bezel-less Mi Mix, and they actually started to design their own SoC (called Surge). And they are not charging you an arm and a leg for a "knock off." Even better, Xiaomi supports their handsets, even the cheap low end ones, much better than other Android OEMs. Even their cheap Redmi lines gets updated with security patches.

Compare to Oppo/Vivo, who literally rip off iPhone design and color on almost every iteration of their phones, and then charge a premium on top of it.
Score: 3 Votes (Like | Disagree)
CarpalMac Avatar
61 months ago
It's a great lookin phone.

But {insert non-apple OS here}...
Ah, the trusty "like" gathering statement has been deployed already, in the first post no less.

Android is in many ways, an amazing and versatile platform. For most of my use cases, a small investment in learning and setup has allowed me to do things far more quickly and efficiently than iOS. It's only the likes of Touchwiz that ruin it for me and that certain apps only appear on iOS that mean I still carry around my 6S.
Score: 2 Votes (Like | Disagree)
FrenchRoasted Avatar
61 months ago
Ah, the trusty "like" gathering statement has been deployed already, in the first post no less.

Android is in many ways, an amazing and versatile platform. For most of my use cases, a small investment in learning and setup has allowed me to do things far more quickly and efficiently than iOS. It's only the likes of Touchwiz that ruin it for me and that certain apps only appear on iOS that mean I still carry around my 6S.
I’m thinking a large percentage of viewers on this website are Apple fans and prefer iOS. I know it’s a crazy idea, but give it some thought.
Score: 2 Votes (Like | Disagree)

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...