Apple's 'App of the Day' Feature Boosts Downloads Up to 2,172%

With the launch of iOS 11, Apple introduced an entirely revamped App Store that includes a "Today" feature for prominently featuring app content.

"Today" includes both an "App of the Day" and a "Game of the Day" feature, with apps that are swapped out daily, and as it turns out, getting featured as an app or game of the day can result in a huge boost in downloads for developers.

According to 30 days of data sourced by Apptopia (via TechCrunch), apps and games that are featured see a major surge in downloads. An app featured on a weekday could see a download boost of up to 2,172 percent.

appstoregamesappsdownloadboost
While games are often some of the most downloaded apps in the App Store, it's apps that see a bigger increase in downloads from being featured. Games, for example, see a maximum gain of 963 percent, and that's for a free game.

On average, in total, games see a 792 percent boost from an App Store feature, while apps see a 1,747 percent boost.

Free apps and games are of course more popular than paid apps and games, receiving much higher interest overall when featured. Weekday featuring also resulted in higher download gains than weekend featuring.

To gather its data, Apptopia looked at apps and games that have been featured by Apple over the course of the last 30 days. 5 out of 30 apps of the day were paid apps and 11 of 30 games were paid games.

Apps that are not as well established and well-known did better than apps that are already widely downloaded. As an example, Starbucks was featured and was downloaded only a "handful" of times more than the day before it was featured, as most people who would use the app likely already have it.

Apps that were already ranking within the top 20 of their respective category before being featured, only received an average download boost of 44%. For games ranking within the top 20 of the Games category, it was 37%.

Apple's App Store feature boosted a total of 19 apps from being unranked overall to being ranked on the overall charts, which, in some instances, means an app jumped more than 1,000 rank spots.

ios11appstore
The new App Store in iOS 11 is a radical departure from the way the App Store was set up in iOS 10, as it splits apps and games into two distinct App Store categories to bolster app discovery. In addition to featuring an App of the Day and a Game of the Day, Apple also highlights apps through interviews, behind-the-scenes looks, app lists, and more, which also likely bring significant attention to developers lucky enough to be chosen for a feature.

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Thursday June 6, 2024 4:47 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
m3 macbook air purple

Amazon Introduces Record Low Prices on Every M3 MacBook Air

Sunday June 9, 2024 7:57 am PDT by
On Friday we tracked new all-time low prices on the 13-inch M3 MacBook Air, and today Amazon has expanded this sale with record low prices on the 15-inch models as well. Thanks to these additional deals, every single model of the M3 MacBook Air is now available at an all-time low price. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
iPad Air 5

New: iPadOS 18 Drops Support for These iPad Models

Monday June 10, 2024 4:16 am PDT by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. In other words, iPadOS 18 will drop support for the 10.5-inch iPad Pro and the second-generation 12.9-inch iPad Pro. Support for the sixth-generation iPad, which uses the...

Top Rated Comments

max2 Avatar
87 months ago
I hate the new app store.
Score: 25 Votes (Like | Disagree)
Narcaz Avatar
87 months ago
Absolutely useless for me. Tried to like the new layout, but it doesn't work. And i am still grumpy for killing the Wishlist feature without a notice.
Score: 10 Votes (Like | Disagree)
Mabus51 Avatar
87 months ago
I find myself only using the app store to update apps now. It's a convoluted mess now and near impossible to find anything. Even apps that I had planned to buy aren't being purchased now because they got rid of the Wish list I can't remember the name of them. I'm not an impulse buyer and usually don't buy an app until it has a few updates done or goes on a sale if I find it's usefulness may be limited. Since those apps are now impossible to go back to I simply use the store a lot less than before.
Score: 10 Votes (Like | Disagree)
busyscott Avatar
87 months ago
To me, the days of looking at top charts are gone. I really only get an app if I’m looking for something specific or someone recommends something specific. I rarely, if ever, am wandering around the App Store anymore.
Score: 7 Votes (Like | Disagree)
max2 Avatar
87 months ago
Absolutely useless for me. Tried to like the new layout, but it doesn't work. And i am still grumpy for killing the Wishlist feature without a notice.
Omg I didn't even notice this. Sucks.
Score: 5 Votes (Like | Disagree)
tkukoc Avatar
87 months ago
Want to prove how horrible the new app store is? Take a brand new iPhone 7/8 series device.. load the new store.. SLOW! Their back end needs a major kick in the butt. They went for visuals rather then usability. There's really no happy medium with this new design.
Score: 5 Votes (Like | Disagree)