Spotify is expanding its music streaming service today with a new section of the mobile app and desktop site called RISE, which is "designed to identify and break the next wave of music superstars." Spotify said that each artist highlighted in RISE will be showcased through multi-tiered marketing and editorial programming, including within the app itself and promotion on social media.

Additionally, RISE artists will receive special, mixed-media playlists for users to listen to, as well as personalized behind-the-scenes audio and video content to share their stories. In the future, Spotify will host "experimental" live events focused on its RISE stars, following in the footsteps of its first live festival in the United Kingdom last month.

Instead of just one artist, RISE will focus on four musicians every few months, each one representing a different genre. To start, there will be pop singer Kim Petras, pop/rock artist Lauv, country singer Russell Dickerson, and hip hop artist Trippie Redd.

Spotify RISE
RISE will first debut to Spotify users in the United States, Canada, and the United Kingdom, and Spotify said its goal is to support a total of 16 up-and-coming artists every calendar year.

By harnessing its unmatched cultural influence and 140+ million music fans, Spotify will launch these artists of exceptional talent into the world through a dynamic combination of multi-tiered marketing and editorial programming on Spotify.

“Spotify is committed to supporting the careers of artists of every level, including the next generation of global superstars” said Troy Carter, Spotify’s Global Head of Creator Services. “RISE is a powerful platform and an investment towards the future of emerging artists and the fans who discovered them first.”

Spotify's new RISE program is very similar to Apple Music Up Next, which showcases an artist on the rise every month. Apple's feature launched in April and normally includes episodic video content detailing the artist's personal journey, a live performance, and an interview with one of the Beats 1 radio hosts. The Up Next page also includes the artist's featured songs and albums, as well as playlists related to their work.

apple music up next billie eilish
In terms of subscribers, Spotify's last reported count hit 60 million paid subscribers at the end of July, and the service has over 140 million total users when accounting for its free tier. Last month, Apple Music executive Jimmy Iovine gave an interview to Billboard and mentioned that Apple's streaming music service grew from 27 million paid subscribers in June to "well over" 30 million in September.

Tag: Spotify

Top Rated Comments

delnerdo Avatar
87 months ago
ooo payola!
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...