Spotify is expanding its music streaming service today with a new section of the mobile app and desktop site called RISE, which is "designed to identify and break the next wave of music superstars." Spotify said that each artist highlighted in RISE will be showcased through multi-tiered marketing and editorial programming, including within the app itself and promotion on social media.

Additionally, RISE artists will receive special, mixed-media playlists for users to listen to, as well as personalized behind-the-scenes audio and video content to share their stories. In the future, Spotify will host "experimental" live events focused on its RISE stars, following in the footsteps of its first live festival in the United Kingdom last month.

Instead of just one artist, RISE will focus on four musicians every few months, each one representing a different genre. To start, there will be pop singer Kim Petras, pop/rock artist Lauv, country singer Russell Dickerson, and hip hop artist Trippie Redd.

Spotify RISE
RISE will first debut to Spotify users in the United States, Canada, and the United Kingdom, and Spotify said its goal is to support a total of 16 up-and-coming artists every calendar year.

By harnessing its unmatched cultural influence and 140+ million music fans, Spotify will launch these artists of exceptional talent into the world through a dynamic combination of multi-tiered marketing and editorial programming on Spotify.

“Spotify is committed to supporting the careers of artists of every level, including the next generation of global superstars” said Troy Carter, Spotify’s Global Head of Creator Services. “RISE is a powerful platform and an investment towards the future of emerging artists and the fans who discovered them first.”

Spotify's new RISE program is very similar to Apple Music Up Next, which showcases an artist on the rise every month. Apple's feature launched in April and normally includes episodic video content detailing the artist's personal journey, a live performance, and an interview with one of the Beats 1 radio hosts. The Up Next page also includes the artist's featured songs and albums, as well as playlists related to their work.

apple music up next billie eilish
In terms of subscribers, Spotify's last reported count hit 60 million paid subscribers at the end of July, and the service has over 140 million total users when accounting for its free tier. Last month, Apple Music executive Jimmy Iovine gave an interview to Billboard and mentioned that Apple's streaming music service grew from 27 million paid subscribers in June to "well over" 30 million in September.

Tag: Spotify

Top Rated Comments

delnerdo Avatar
98 months ago
ooo payola!
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Available at Significantly Lower Price Until Next Week

Friday April 18, 2025 11:42 am PDT by
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer. In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...