Spotify has announced its first live music event in the U.K., just days after Apple axed its own annual London music festival (via The Verge).

Called "Who We Be", the event is scheduled to take place at London's Alexandra Palace on November 30 and will have a rap and grime theme, with a line-up featuring the likes of Dizzee Rascal, Bugzy Malone, Cardi B, Giggs, J Has, and Stefflon Don.

Screen Shot 4
The festival gets its name from Spotify's curated Who We Be playlist, which has a 140,000-strong following. Subscribers to the playlist can take advantage of a pre-sale ticker offer that starts on Saturday 9, while general ticket sales begin on Monday 11. Tickets can be ordered from Spotify's event website.

Apple's Music Festival had a decade-long run before it was confirmed that the company had decided to bring the tradition to an end. The free annual concert's performances had been broadcast live and on-demand through Apple Music since 2015. Apple provided no reason for ending the annual festival nor any indication that it will return anytime soon.

Tag: Spotify

Top Rated Comments

brock2621 Avatar
73 months ago
Incredibly smart business move with Apple just announcing the end of theirs, kudos Spotify. The real question is are they going to have a screen that plays Geico commercials in between each song ;)
Score: 6 Votes (Like | Disagree)
PG(Austin) Avatar
73 months ago
And I as well see they is prumoting reel gooder english two. Yo
Score: 6 Votes (Like | Disagree)
imicca Avatar
73 months ago
Right after iTunes Festival got cancelled? How oddly convenient
Score: 4 Votes (Like | Disagree)
OllyW Avatar
73 months ago
What kind of ROI is this going to have?

The amount I'm interested in investing in Spotify just went down... physical events that don't even tour seem like a waste of money when you're as well known as Spotify.

Unless most people who listen to rap don't know Spotify? But I'd think people who go to physical events skews young, and young people tend to know about big internet companies like Spotify.
Unlike the recently cancelled Apple Music festival, the tickets aren't free and cost £35 (plus all the ridiculous add-ons).
Score: 2 Votes (Like | Disagree)
palmerc2 Avatar
73 months ago
I know I am officially old now because I have only heard of Dizzee Rascal. :oops:

Obviously the event isn't aimed at middle aged men like me where music stopped in the early 90s :oops:

/damn
I'm in my 20's and have never heard of one of them. No interest in rap though.

60's, 70's, and 80's all day long!
Score: 1 Votes (Like | Disagree)
ArtOfWarfare Avatar
73 months ago
What kind of ROI is this going to have?

The amount I'm interested in investing in Spotify just went down... physical events that don't even tour seem like a waste of money when you're as well known as Spotify.

Unless most people who listen to rap don't know Spotify? But I'd think people who go to physical events skews young, and young people tend to know about big internet companies like Spotify.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
apple tv 4k red image

Apple Releases tvOS 16.4 for Apple TV 4K and Apple TV HD

Monday March 27, 2023 10:00 am PDT by
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3. The tvOS 16.4 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software Update....
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
Apple Music Classical

Apple Explains Why It Launched an iPhone App Dedicated to Classical Music

Monday March 27, 2023 8:54 pm PDT by
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music. In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...