Spotify Announces First Live Music Event in the U.K.

Friday September 8, 2017 4:12 AM PDT by Tim Hardwick
Spotify has announced its first live music event in the U.K., just days after Apple axed its own annual London music festival (via The Verge).

Called "Who We Be", the event is scheduled to take place at London's Alexandra Palace on November 30 and will have a rap and grime theme, with a line-up featuring the likes of Dizzee Rascal, Bugzy Malone, Cardi B, Giggs, J Has, and Stefflon Don.


The festival gets its name from Spotify's curated Who We Be playlist, which has a 140,000-strong following. Subscribers to the playlist can take advantage of a pre-sale ticker offer that starts on Saturday 9, while general ticket sales begin on Monday 11. Tickets can be ordered from Spotify's event website.

Apple's Music Festival had a decade-long run before it was confirmed that the company had decided to bring the tradition to an end. The free annual concert's performances had been broadcast live and on-demand through Apple Music since 2015. Apple provided no reason for ending the annual festival nor any indication that it will return anytime soon.

Tag: Spotify
19 comments


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PG(Austin)
16 months ago
And I as well see they is prumoting reel gooder english two. Yo
Rating: 6 Votes
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brock2621
16 months ago
Incredibly smart business move with Apple just announcing the end of theirs, kudos Spotify. The real question is are they going to have a screen that plays Geico commercials in between each song ;)
Rating: 6 Votes
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imicca
16 months ago
Right after iTunes Festival got cancelled? How oddly convenient
Rating: 4 Votes
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OllyW
16 months ago

What kind of ROI is this going to have?

The amount I'm interested in investing in Spotify just went down... physical events that don't even tour seem like a waste of money when you're as well known as Spotify.

Unless most people who listen to rap don't know Spotify? But I'd think people who go to physical events skews young, and young people tend to know about big internet companies like Spotify.

Unlike the recently cancelled Apple Music festival, the tickets aren't free and cost £35 (plus all the ridiculous add-ons).
Rating: 2 Votes
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lowendlinux
16 months ago
Looks like they're all UK based performers so it should be worth it if you're into their music. Kinda cool local talent at a local festival
Rating: 1 Votes
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Spendlove
16 months ago
I know I am officially old now because I have only heard of Dizzee Rascal. :oops:

Obviously the event isn't aimed at middle aged men like me where music stopped in the early 90s :oops:

/damn
Rating: 1 Votes
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palmerc2
16 months ago

I know I am officially old now because I have only heard of Dizzee Rascal. :oops:

Obviously the event isn't aimed at middle aged men like me where music stopped in the early 90s :oops:

/damn

I'm in my 20's and have never heard of one of them. No interest in rap though.

60's, 70's, and 80's all day long!
Rating: 1 Votes
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ArtOfWarfare
16 months ago
What kind of ROI is this going to have?

The amount I'm interested in investing in Spotify just went down... physical events that don't even tour seem like a waste of money when you're as well known as Spotify.

Unless most people who listen to rap don't know Spotify? But I'd think people who go to physical events skews young, and young people tend to know about big internet companies like Spotify.
Rating: 1 Votes
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paul4339
16 months ago

Ah. That's good. So they're probably charging enough to cover their costs. Worst case it's a wash. Best case maybe it will grow their membership count.


or make tickets available only to their members (or only to premium subscribers, etc).
Rating: 1 Votes
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