Spotify has announced its first live music event in the U.K., just days after Apple axed its own annual London music festival (via The Verge).
Called "Who We Be", the event is scheduled to take place at London's Alexandra Palace on November 30 and will have a rap and grime theme, with a line-up featuring the likes of Dizzee Rascal, Bugzy Malone, Cardi B, Giggs, J Has, and Stefflon Don.
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The festival gets its name from Spotify's curated Who We Be playlist, which has a 140,000-strong following. Subscribers to the playlist can take advantage of a pre-sale ticker offer that starts on Saturday 9, while general ticket sales begin on Monday 11. Tickets can be ordered from Spotify's event website.
Apple's Music Festival had a decade-long run before it was confirmed that the company had decided to bring the tradition to an end. The free annual concert's performances had been broadcast live and on-demand through Apple Music since 2015. Apple provided no reason for ending the annual festival nor any indication that it will return anytime soon.
Top Rated Comments
(View all)What kind of ROI is this going to have?
Unlike the recently cancelled Apple Music festival, the tickets aren't free and cost £35 (plus all the ridiculous add-ons).The amount I'm interested in investing in Spotify just went down... physical events that don't even tour seem like a waste of money when you're as well known as Spotify.
Unless most people who listen to rap don't know Spotify? But I'd think people who go to physical events skews young, and young people tend to know about big internet companies like Spotify.
I know I am officially old now because I have only heard of Dizzee Rascal. :oops:
I'm in my 20's and have never heard of one of them. No interest in rap though.Obviously the event isn't aimed at middle aged men like me where music stopped in the early 90s :oops:
/damn
60's, 70's, and 80's all day long!
The amount I'm interested in investing in Spotify just went down... physical events that don't even tour seem like a waste of money when you're as well known as Spotify.
Unless most people who listen to rap don't know Spotify? But I'd think people who go to physical events skews young, and young people tend to know about big internet companies like Spotify.