Spotify Announces First Live Music Event in the U.K. - MacRumors
Skip to Content

Spotify Announces First Live Music Event in the U.K.

by

Spotify has announced its first live music event in the U.K., just days after Apple axed its own annual London music festival (via The Verge).

Called "Who We Be", the event is scheduled to take place at London's Alexandra Palace on November 30 and will have a rap and grime theme, with a line-up featuring the likes of Dizzee Rascal, Bugzy Malone, Cardi B, Giggs, J Has, and Stefflon Don.

Screen Shot 4
The festival gets its name from Spotify's curated Who We Be playlist, which has a 140,000-strong following. Subscribers to the playlist can take advantage of a pre-sale ticker offer that starts on Saturday 9, while general ticket sales begin on Monday 11. Tickets can be ordered from Spotify's event website.

Apple's Music Festival had a decade-long run before it was confirmed that the company had decided to bring the tradition to an end. The free annual concert's performances had been broadcast live and on-demand through Apple Music since 2015. Apple provided no reason for ending the annual festival nor any indication that it will return anytime soon.

Tag: Spotify

Top Rated Comments

PG(Austin) Avatar
PG(Austin)
117 months ago
And I as well see they is prumoting reel gooder english two. Yo
Score: 6 Votes (Like | Disagree)
brock2621 Avatar
brock2621
117 months ago
Incredibly smart business move with Apple just announcing the end of theirs, kudos Spotify. The real question is are they going to have a screen that plays Geico commercials in between each song ;)
Score: 6 Votes (Like | Disagree)
imicca Avatar
imicca
117 months ago
Right after iTunes Festival got cancelled? How oddly convenient
Score: 4 Votes (Like | Disagree)
OllyW Avatar
OllyW
117 months ago
What kind of ROI is this going to have?

The amount I'm interested in investing in Spotify just went down... physical events that don't even tour seem like a waste of money when you're as well known as Spotify.

Unless most people who listen to rap don't know Spotify? But I'd think people who go to physical events skews young, and young people tend to know about big internet companies like Spotify.
Unlike the recently cancelled Apple Music festival, the tickets aren't free and cost £35 (plus all the ridiculous add-ons).
Score: 2 Votes (Like | Disagree)
P
paul4339
117 months ago
Ah. That's good. So they're probably charging enough to cover their costs. Worst case it's a wash. Best case maybe it will grow their membership count.
or make tickets available only to their members (or only to premium subscribers, etc).
Score: 1 Votes (Like | Disagree)
lowendlinux Avatar
lowendlinux
117 months ago
Looks like they're all UK based performers so it should be worth it if you're into their music. Kinda cool local talent at a local festival
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone Handoff Feature

iOS 27 Introduces New 'iPhone Handoff' Feature

Wednesday September 2, 2026 12:35 pm PDT by
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time. ...
Read Full Article • 161 comments
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro Prices Estimated Ahead of Apple Event Next Week

Thursday September 3, 2026 3:41 am PDT by
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment. TrendForce's price estimates compared to last year's models look like this: Model Starting Price Model Starting Price Change iPhone 17 Pro $1,099 iPhone 18 Pro $...
Read Full Article • 117 comments
Apple Foldable Thumb

iPhone Ultra's Very High Price and Features Revealed in New Report

Thursday September 3, 2026 7:33 am PDT by
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details. In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...
Read Full Article • 307 comments