Apple Music Introduces 'Up Next' Feature to Promote New Artists
On its Apple Music Twitter account, Apple today announced a new "Up Next" feature for Apple Music, which is designed to promote "Music's Next Generation," highlighting a new artists each month.
For April, Apple is partnering with singer and rapper 6LACK for a range of projects to promote his latest album, FREE 6LACK.
The new "Up Next" Apple Music section in iTunes features a documentary that delves into 6LACK's upbringing, the Free 6LACK album, a live performance, an interview with Zane Lowe, and several Apple Music playlists.
Both Beats 1 DJ Zane Lowe and 6LACK will also be on the Late Late Show with James Corden on April 20, presumably to talk about the new project and 6LACK's work.
— Beats 1 (@Beats1) April 20, 2017
Apple has done similar wide-ranging promotions for major album releases for well-known artists in the past, but its new Up Next feature gives the company a way to highlight and promote lesser-known artists in a major way.