Apple Music Introduces 'Up Next' Feature to Promote New Artists

On its Apple Music Twitter account, Apple today announced a new "Up Next" feature for Apple Music, which is designed to promote "Music's Next Generation," highlighting a new artists each month.

For April, Apple is partnering with singer and rapper 6LACK for a range of projects to promote his latest album, FREE 6LACK.


The new "Up Next" Apple Music section in iTunes features a documentary that delves into 6LACK's upbringing, the Free 6LACK album, a live performance, an interview with Zane Lowe, and several Apple Music playlists.

Both Beats 1 DJ Zane Lowe and 6LACK will also be on the Late Late Show with James Corden on April 20, presumably to talk about the new project and 6LACK's work.


Apple has done similar wide-ranging promotions for major album releases for well-known artists in the past, but its new Up Next feature gives the company a way to highlight and promote lesser-known artists in a major way.

Top Rated Comments

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45 months ago
If you'd like your name to be pronounced 'black', begin it with the letter b. Otherwise, I will call you sixlack.
Score: 28 Votes (Like | Disagree)
Avatar
45 months ago

can't wait to hear how people hate rap and hip hop

I feel like all Apple Music does is hype Hip Hop and R&B.
Score: 13 Votes (Like | Disagree)
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45 months ago
What's the bet this will be all Hip/Hop and Rap...
Score: 13 Votes (Like | Disagree)
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45 months ago
I'm getting really sick and tired of Apple Music shoving black music down my throat... I don't want to see this when I open the music app! Why don't they do anything for trance, house, dance music... :mad:
Score: 12 Votes (Like | Disagree)
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45 months ago
Just what Apple Music didn't need, more hip-pop.
Score: 11 Votes (Like | Disagree)
Avatar
45 months ago
Yes, when I think of great, new music, I think of gems like this:

I got real **** to stress about, girl, I ain't worried 'bout **** ('Bout ****)
Remember that I tried to build ya, now I ain't worried 'bout ****
I got real **** to stress about, girl, I ain't worried 'bout **** ('Bout ****)
Remember that I tried to build ya, now I ain't worried 'bout ****
So I found me a new thang, I'm not as lost as you think
Got plenty queens in my hometown, all they need is drank and that dank
So I found me a new thang, I'm not as lost as you think
Got plenty queens in my hometown, all they need is drank and that dank
Score: 10 Votes (Like | Disagree)

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