Jony Ive Says Apple's New Flagship Chicago Store is About 'Reviving Important Urban Connections'

Apple today previewed its new Michigan Avenue store along the Chicago River ahead of its grand opening on Friday.

chicago michigan ave front entrance
Apple shared new pictures that provide a look at the store's 32-foot glass facades and 111-by-98 foot carbon-fiber roof. Two staircases lead to the store's lower level, featuring indoor trees and a seating area for Today at Apple sessions.

The flagship store is designed to create a new connection between North Michigan Avenue, Pioneer Court, and the Chicago River.

"Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city," said Jony Ive, Apple's chief design officer. "It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river."

chicago michigan ave interior layout
The store was designed by Apple's longtime architectural partner Foster + Partners, and pays homage to architect Frank Lloyd Wright's Prairie Style homes in Chicago. Based on plans from 2015, the building spans 20,000 square feet and replaces a vacant food court. The store took over one year to construct.

A lengthy staircase leads from street level to a walkway in front of the store. The building will also be accessible via elevator.

chicago michigan ave front entrance glass detail
On Monday, the store will also launch "The Chicago Series," a set of five programs, each with a different area of focus at the intersection of technology and liberal arts, hosted over the course of four weeks. Apple said each program is co-created with local non-profits and creative organizations.

Apple retail chief Angela Ahrendts is in Chicago today and tweeted a picture of herself alongside some of the store's employees.

"Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city," said Ahrendts.

Apple Michigan Avenue opens Friday, October 20 at 5:00 p.m. local time. The store is located in Pioneer Court at 401 North Michigan Avenue, next to the Michigan Avenue Bridge in Downtown Chicago.

Apple said its original North Michigan Avenue store, which was its first flagship location, welcomed more than 23 million visitors since opening in 2003. The store, just down the street from the new one, permanently closed today.

Apple has nearly 500 retail stores around the world that collectively welcome over 500 million visitors per year.

Top Rated Comments

jasnw Avatar
60 months ago
How about reviving important computer products?
Score: 33 Votes (Like | Disagree)
blacktape242 Avatar
60 months ago
reviving urban connections? what does that even mean??? how about reviving products like the mac mini
Score: 23 Votes (Like | Disagree)
iMi Avatar
60 months ago
They need to stop with these ********, hyperbolic, self inflating statements. Reviving urban connection. Please, Chicago is a world-class city. What are you reviving over here?

Here's an idea. Let's revive the battery life under iOS 11.
[doublepost=1508431722][/doublepost]
ah more Ive shenaniganry. it's a store. it's got nothing to do with culturally bringing anyone together. Johnny Ive is notorious for saying a lot of pretentious sounding words that have absolutely no meaning behind them. it's just who he is.
Hey... watch it, buddy. This is not a store. It's a town square... or is it town center... or maybe town centre? Either way... it's more than a store, for sure. You don't go there to buy stuff. You go there to be amazed and delighted. Jeez... get it right already.
Score: 21 Votes (Like | Disagree)
LordVic Avatar
60 months ago
ah more Ive shenaniganry. it's a store. it's got nothing to do with culturally bringing anyone together. Johnny Ive is notorious for saying a lot of pretentious sounding words that have absolutely no meaning behind them. it's just who he is.
Score: 16 Votes (Like | Disagree)
iMi Avatar
60 months ago
Apple stores are a beautiful variant on the city (and mall) landscapes.

As a stockholder, I fully support the money and time spent to create these edifices, as they soothe the mind, and make people feel happy to come in.

At least that's what I observe when seeing the Apple Stores in person.

This store has done nothing but confirm my bias towards them.
I think you're confusing the store with a church. It's a store. Nice store, but a store. Nothing more.
Score: 14 Votes (Like | Disagree)
LordVic Avatar
60 months ago
They need to stop with these ********, hyperbolic, self inflating statements. Reviving urban connection. Please, Chicago is a world-class city. What are you reviving over here?

Here's an idea. Let's revive the battery life under iOS 11.
[doublepost=1508431722][/doublepost]

Hey... watch it, buddy. This is not a store. It's a town square... or is it town center... or maybe town centre? Either way... it's more than a store, for sure. You don't go there to buy stuff. You go there to be amazed and delighted. Jeez... get it right already.
it reminds me of an interview he did (which has gone burried, can only find the reports of the interview now) where he went on a minute rant about how amazing the new technology in the Watch display is, and how it's unique and a bunch of other superfluous words.

yet at no point did he mention that it's a standard OLED display which Apple has purchased off an oled manufacturer. A technology that has been around for a while


Ive is a (pardon the vulgarity), Verbal Masturbator. He likes to talk in circles to hear how awesome he sounds. It's done intentionally to provide elevated feelings for Apple products, as somehow above and beyond anything anyone can ever muster, while not actually claiming or stating something that could be legally misleading.
Score: 11 Votes (Like | Disagree)

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...