iPhone X Billboards Appear in Toronto, London, Tokyo, and More Cities Around the World [Updated] - MacRumors
Skip to Content

iPhone X Billboards Appear in Toronto, London, Tokyo, and More Cities Around the World [Updated]

by

We're just over two weeks away from the pre-order date of the iPhone X on October 27, meaning it's just over three weeks until the first group of customers will finally have Apple's next-generation iPhone in their hands on November 3. As these dates near, Apple has begun to put up billboards for the new device all over the world in cities like Toronto, London, Tokyo, San Francisco, and more.

This week, Redditor turnaround_ shared an image of workers painting a new iPhone X ad in Toronto.

toronto iphone x ad 4

Image via Redditor turnaround_

Earlier in October, a second iPhone X billboard was spotted going up nearby in the city by Financial Post reporter Josh McConnell. Both billboards are located in Downtown Toronto.

toronto iphone x ad 5

Image via Josh McConnell

In London, a billboard was spotted at Boxpark Shoreditch, a pop-up mall in East London that was constructed in 2011 using refitted shipping containers. The area is known for its shopping, galleries, cafes, restaurants, and nearby there's an Apple reseller called "Shoreditch Macs" that offers repairs, part exchanges, and refurbished Macs.

iphone x london 1

Image via @FarrugiaJose

Below the city, Apple has also put up iPhone X billboards in the London Underground.

iphone x london 2

Image via @ianfogg42

iPhone X ads are lined up in the Harajuku district of Shibuya, Tokyo. Similar to Apple's advertising targets in London and Toronto, Harajuku is locally known for attracting visitors to its wide variety of retail locations -- ranging from locally-owned boutique shops to international chain stores -- as well as multiple cafes and restaurants.

tokyo iphone x ad

Image via @BienPerez

Closer to Apple's home in California, billboards have also appeared outside of San Francisco. As the launch of the iPhone X grows nearer, more billboards, commercials, and other pieces of advertising for the new smartphone are expected to continue sprouting up around the world and online.

Likewise, the iPhone X itself has begun appearing in the wild as Apple employees test out the device in the weeks leading up to the public launch. Last week, an iPhone X with an new dynamic wallpaper appeared on Reddit. Prior to that there have been a handful of iPhone X in-the-wild shots shared online, with screen grabs of the device caught on Snapchat, shared to an Instagram Story, and seen by a Redditor in an airport.

Update: We've received numerous responses about iPhone X billboards spotted in other cities, so we'll link a few below:

- Moscow (via @jc_ru)
- Barcelona (via @Josh_J_Ward)
- Union Square in San Francisco (via @DanRoger5)
- Hyderabad (via @ipavanc)
- Los Angeles (via @Mojeda101)
- Hong Kong (via MacRumors forum member Mic'sBook)

Related Forum: iPhone

Top Rated Comments

jonnysods Avatar
118 months ago
iPhone X: "good luck finding one in this city"
Score: 8 Votes (Like | Disagree)
118 months ago
Classic Canadians. One guy in a shirt with sleeves rolled up, someone else with a coat and toque on.



Attachment Image
Score: 7 Votes (Like | Disagree)
avanpelt Avatar
118 months ago
Interesting to see the ad being painted on the side of a building. I didn't know painting ads like that still happened.
Score: 7 Votes (Like | Disagree)
118 months ago
Painted billboards are so cool. A lost art.
Score: 6 Votes (Like | Disagree)
118 months ago
I hope they’ll have enough units on launch day
Score: 6 Votes (Like | Disagree)
118 months ago
So they're advertising a product that everyone knows will be sold out into 2018 before it's even released? Just proves that Apple is a marketing company first, and a tech company second.
Or they believe they have a decent amount of stock. Im sure they know better than you, I, or the pundits.
Score: 5 Votes (Like | Disagree)

Popular Stories

apple welcome home event

Apple Product Launch Announced for October 13: 'Welcome Home'

Thursday October 8, 2026 9:04 am PDT by
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini. Subscribe to the MacRumors YouTube channel for more videos. The home hub is an all-new device that's like a cross between an iPad and...
MacBook Pro Ultra Feature 1

Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27

Thursday October 8, 2026 1:31 pm PDT by
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...
October 13 Welcome Home Event Image

Apple's October 13 Launch: What's Coming

Thursday October 8, 2026 3:59 pm PDT by
Apple is planning to introduce new products on Tuesday, October 13, Apple marketing chief Greg Joswiak announced today. It won't be a traditional Apple event, but Apple has invited some members of the media to New York City to get some hands-on time with whatever's introduced. Subscribe to the MacRumors YouTube channel for more videos. Those of us not invited to the New York Experience are...
Latest Stories
Rumor: Apple to Announce New Partnership With ADT
Rumor: Apple to Announce New Partnership With ADT
9 hours ago
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
21 hours ago
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
22 hours ago
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
22 hours ago
Apple Announcing HomePod Mini 2 Next Week With These New Features
Apple Announcing HomePod Mini 2 Next Week With These New Features
22 hours ago
A New Apple TV 4K is Finally Coming on Tuesday
A New Apple TV 4K is Finally Coming on Tuesday
22 hours ago
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
23 hours ago
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
2 days ago
SpaceX Inches Closer to Becoming a U.S. Carrier
SpaceX Inches Closer to Becoming a U.S. Carrier
2 days ago
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
2 days ago
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
2 days ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
2 days ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
2 days ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
2 days ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
2 days ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
2 days ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
2 days ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
2 days ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
2 days ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
2 days ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
2 days ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
3 days ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
3 days ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
3 days ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
3 days ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
3 days ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
3 days ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
3 days ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
3 days ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
3 days ago