51% of US Households Own An Apple Product
A new survey commissioned by CNBC is as good a reason as any of why Apple's stock price has been on such a tear in recent years. More than half of all US homes own an Apple product, according to CNBC's All-America Economic survey -- and 1 in 10 homes that don't own any Apple products plan to purchase one in the next year.
“It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell, a vice president of Hart Research Associates, which conducts the CNBC survey along with Bill McInturff. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”
Among other findings in the survey:
- Income level is a strong indicator of Apple product ownership: 28% of those making under $30k/year own one, while 77% of those making more than $75k/year do.
- 63% of those aged 18-34 and 35-49 own Apple products, while only 50% of the 50-64 group do, and 26% among those 65 and older.
- 61% of households with children own an Apple product, versus 48% in those without kids.
- The average home in the South owns 1.2 Apple products, the smallest in any region. The average household in the country owns 1.6 devices.
CNBC noted that "the poll of 836 Americans was conducted by landline and cellphone from March 19 to 22 and has a margin of error of plus or minus 3.4 percent."
Popular Stories
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The macOS Sonoma 14.4.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
Top Rated Comments
In my home, there is an iMac, a MacBook Pro, AirPort express, two iPod touches, three iPhones, an iPad, two iPod Nanos and an iPod classic. Accumulated over 6 years between 5 people, of course.
What about my other Newton?
That sounds like my story too. Got a MBP as my first ever Apple product. Then the iPhone, 2 iMac's and now iPad. :)