Skip to Content

Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models

With the introduction of the iPhone 8, iPhone 8 Plus, and iPhone X, Apple has quietly discontinued its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7.

The two devices were released in celebration of more than 10 years of partnership between Apple and (RED), with proceeds provided to the Global Fund to prevent the spread of HIV/AIDS in Africa.

Screen Shot 10 e1490106355345
Though the (PRODUCT)RED iPhone 7 and iPhone 7 Plus have been discontinued, Apple is still selling the devices in Silver, Gold, Rose Gold, Matte Black, and Jet Black. Pricing on the iPhone 7 now starts at $549 for the 32GB model, while pricing starts at $669 for the 32GB iPhone 7 Plus.

Apple is offering the two devices in 32 and 128GB configurations, with the 256GB models having been discontinued alongside all (PRODUCT)RED devices.

While Apple is no longer offering a (PRODUCT)RED iPhone, the company continues to sell many (PRODUCT)RED accessories, including several that were introduced today. There are new 38mm and 42mm Ruby (PRODUCT)RED Apple Watch Classic Buckle bands for $149, and Apple has also introduced a new (PRODUCT)RED Leather Sleeve for the iPad Pro priced at $129, and a new (PRODUCT)RED Apple Pencil Case priced at $29.

productrubyred
A portion of the sales from Apple's entire (PRODUCT)RED accessory lineup is donated to the Global Fund, a charity that funds AIDS-related programs in Africa.

Related Forum: iPhone

Popular Stories

Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
MacBook Neo Feature Pastel 1

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Wednesday March 4, 2026 6:15 am PST by
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
imac video apple feature

Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...

Top Rated Comments

AngerDanger Avatar
111 months ago
Months ago…

Ive: "What are we going to do with all this left over red aluminium after we retire the red iPhone 7?"

Tim: (glances at digital crown of Apple Watch) "I think I've got an idea."



Attachment Image
Score: 28 Votes (Like | Disagree)
ErikGrim Avatar
111 months ago
RIP Jet Black. You were too precious for this world.
Score: 16 Votes (Like | Disagree)
111 months ago
Well, that was fast retiring the Product Red iPhone. That's unfortunate, I liked that color.
Score: 8 Votes (Like | Disagree)
Caliber26 Avatar
111 months ago
I like the red but it looks horrible with the white front. It looks more like a Christmas version of the iPhone.

Would've been a much nicer looking phone with the black front.
Score: 5 Votes (Like | Disagree)
111 months ago
Can't have Africa killing those margins.
Score: 4 Votes (Like | Disagree)
ThisBougieLife Avatar
111 months ago
I thought the color was pretty cool, but I guess I'm getting "blush gold" for the iPhone 8. If between that and red, I'd rather have the red.
Score: 3 Votes (Like | Disagree)