Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models - MacRumors
Skip to Content

Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models

With the introduction of the iPhone 8, iPhone 8 Plus, and iPhone X, Apple has quietly discontinued its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7.

The two devices were released in celebration of more than 10 years of partnership between Apple and (RED), with proceeds provided to the Global Fund to prevent the spread of HIV/AIDS in Africa.

Screen Shot 10 e1490106355345
Though the (PRODUCT)RED iPhone 7 and iPhone 7 Plus have been discontinued, Apple is still selling the devices in Silver, Gold, Rose Gold, Matte Black, and Jet Black. Pricing on the iPhone 7 now starts at $549 for the 32GB model, while pricing starts at $669 for the 32GB iPhone 7 Plus.

Apple is offering the two devices in 32 and 128GB configurations, with the 256GB models having been discontinued alongside all (PRODUCT)RED devices.

While Apple is no longer offering a (PRODUCT)RED iPhone, the company continues to sell many (PRODUCT)RED accessories, including several that were introduced today. There are new 38mm and 42mm Ruby (PRODUCT)RED Apple Watch Classic Buckle bands for $149, and Apple has also introduced a new (PRODUCT)RED Leather Sleeve for the iPad Pro priced at $129, and a new (PRODUCT)RED Apple Pencil Case priced at $29.

productrubyred
A portion of the sales from Apple's entire (PRODUCT)RED accessory lineup is donated to the Global Fund, a charity that funds AIDS-related programs in Africa.

Related Forum: iPhone

Popular Stories

iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
iPhone 17 One Year Later Thumb 1

Should You Buy an iPhone 17 Now or Wait for iPhone 18?

Friday August 14, 2026 12:15 pm PDT by
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027. Subscribe to the MacRumors YouTube channel for more ...
Everything New Your iPhone Can Do on iOS 27 Feature 1

30 New Things Your iPhone Can Do in iOS 27

Friday August 14, 2026 6:24 am PDT by
Apple will release iOS 27 in September, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features on the way, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. This year's major iPhone software update isn't all about AI, though, as the following feature list...

Top Rated Comments

AngerDanger Avatar
117 months ago
Months ago…

Ive: "What are we going to do with all this left over red aluminium after we retire the red iPhone 7?"

Tim: (glances at digital crown of Apple Watch) "I think I've got an idea."



Attachment Image
Score: 28 Votes (Like | Disagree)
ErikGrim Avatar
117 months ago
RIP Jet Black. You were too precious for this world.
Score: 16 Votes (Like | Disagree)
117 months ago
Well, that was fast retiring the Product Red iPhone. That's unfortunate, I liked that color.
Score: 8 Votes (Like | Disagree)
Caliber26 Avatar
117 months ago
I like the red but it looks horrible with the white front. It looks more like a Christmas version of the iPhone.

Would've been a much nicer looking phone with the black front.
Score: 5 Votes (Like | Disagree)
117 months ago
Can't have Africa killing those margins.
Score: 4 Votes (Like | Disagree)
ThisBougieLife Avatar
117 months ago
I thought the color was pretty cool, but I guess I'm getting "blush gold" for the iPhone 8. If between that and red, I'd rather have the red.
Score: 3 Votes (Like | Disagree)