Apple has confirmed to Music Business Worldwide that its annual Apple Music Festival has ended after a decade-long run.
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Apple Music Festival, known as iTunes Festival prior to 2015, was a free annual concert series that saw big name artists and bands like Elton John, Coldplay, Justin Timberlake, Ozzy Osbourne, Florence + The Machine, Pharrell Williams, and Usher performing at the Roundhouse in London, England.
Other notable performers over the festival's ten-year history included Amy Winehouse, John Legend, Snow Patrol, David Guetta, Paul Simon, Calvin Harris, Ellie Goulding, Jack Johnson, Katy Perry, Lady Gaga, Linkin Park, Arctic Monkeys, Paramore, Alicia Keys, Adele, Bruno Mars, Kings of Leon, and Ed Sheeran.
Roundhouse appears to have been sending out emails already that confirm Apple Music Festival will not be hosted in 2017.
Apple Music Festival performances were broadcast live and on-demand through Apple Music since 2015. U.K. residents could apply to win tickets to the Apple Music Festival on Apple Music and through various media partners.
Apple didn't provide a reason for ending the annual music festival, and it didn't comment on the possibility of it returning in 2018 and beyond.
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Coming soon: Apple Launches New Annual Music Festival Exclusively on Apple MusicApple Ends Its Annual Music Festival in London
First it was great software for Pros. (looking at Pro apps such as Aperture)
Now it is culling a Music Festival. Why!
These guys are really just stopping doing anything that takes any more effort than it takes to bring out a minuscule update to an iPhone every year and bring one or two additional new features to it.
On the Mac platform in 2016 they brought Touch ID and Touch Bar but macOS still has crapped out support for it in High Sierra and they are moving on to future technologies. Damn it, at least first give wholehearted attention to technologies you do bake in!! But hey, that's love, where's the profit in it!
They just want to have people buying iPhone every year that's it. That's what it's looking like more and more.
I don't like this new direction they are going towards. Slowly, this won't be as different a company from any other.
That's exactly what - they are bringing a "culture" down to just a business and company that is there to sell things.
Every differentiator is being slowly but steadily axed.
I thought Tim Cook once said that "Music has a special place here at Apple"
He has also claimed "We've got great innovation in the pipeline." This is a sign that is Cook is tightening his belt and is going to shutter anything that doesn't turn a profit. Them margins are important.