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Apple Ends Its Annual Music Festival in London

Apple has confirmed to Music Business Worldwide that its annual Apple Music Festival has ended after a decade-long run.

Apple Music Festival, known as iTunes Festival prior to 2015, was a free annual concert series that saw big name artists and bands like Elton John, Coldplay, Justin Timberlake, Ozzy Osbourne, Florence + The Machine, Pharrell Williams, and Usher performing at the Roundhouse in London, England.

Other notable performers over the festival's ten-year history included Amy Winehouse, John Legend, Snow Patrol, David Guetta, Paul Simon, Calvin Harris, Ellie Goulding, Jack Johnson, Katy Perry, Lady Gaga, Linkin Park, Arctic Monkeys, Paramore, Alicia Keys, Adele, Bruno Mars, Kings of Leon, and Ed Sheeran.

Roundhouse appears to have been sending out emails already that confirm Apple Music Festival will not be hosted in 2017.

Apple Music Festival performances were broadcast live and on-demand through Apple Music since 2015. U.K. residents could apply to win tickets to the Apple Music Festival on Apple Music and through various media partners.

Apple didn't provide a reason for ending the annual music festival, and it didn't comment on the possibility of it returning in 2018 and beyond.

Top Rated Comments

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25 months ago
I thought Tim Cook once said that "Music has a special place here at Apple"
Rating: 24 Votes
25 months ago

Apple Ends Its Annual Music Festival in London

Coming soon: Apple Launches New Annual Music Festival Exclusively on Apple Music
Rating: 21 Votes
25 months ago
Thanks Tim Cook putting money into those crappy shows youre making instead of this.
Rating: 14 Votes
25 months ago
That’s a shame, I enjoyed those performances.
Rating: 11 Votes
25 months ago
Everything that they did to connect with people in any meaningful way is going down the drain.

First it was great software for Pros. (looking at Pro apps such as Aperture)

Now it is culling a Music Festival. Why!

These guys are really just stopping doing anything that takes any more effort than it takes to bring out a minuscule update to an iPhone every year and bring one or two additional new features to it.

On the Mac platform in 2016 they brought Touch ID and Touch Bar but macOS still has crapped out support for it in High Sierra and they are moving on to future technologies. Damn it, at least first give wholehearted attention to technologies you do bake in!! But hey, that's love, where's the profit in it!

They just want to have people buying iPhone every year that's it. That's what it's looking like more and more.

I don't like this new direction they are going towards. Slowly, this won't be as different a company from any other.

That's exactly what - they are bringing a "culture" down to just a business and company that is there to sell things.

Every differentiator is being slowly but steadily axed.
Rating: 10 Votes
25 months ago

I thought Tim Cook once said that "Music has a special place here at Apple"

He has also claimed "We've got great innovation in the pipeline." This is a sign that is Cook is tightening his belt and is going to shutter anything that doesn't turn a profit. Them margins are important.
Rating: 9 Votes
25 months ago
[insert political reason here]
Rating: 8 Votes
25 months ago
In all honesty, how is any of this a surprise? Did everyone suddenly forget that the richest company still need to be even richer? Richer than who? God? Bill Gates? No... Just richer... it's not over someone or something, it's all about making more and more and more... and how do you do that? Look at where Apple has been cutting valuable and important parts of the Company's legacy... From the image of the workers, to the service they provide, to the quality of their products to the lack of progress in technology, to the endless of smaller lesser known projects they funded to create a healthy community, both in Business and tv. Today, it's nothing like it used to be, none of their products deserve their price tags, or reputation for being as good as Apple claims... it's all smoke & mirrors and a lot of PR fuelled illusion but people love it and therefore it exists. So they ended the Music Festival to divert the money into new PR related products such as the new TV series they develop. Good or bad, this is Apple now... love it or hate, you'll still buy it... That should be the official slogan of Apple not "our people is our soul..." Pft....
Rating: 8 Votes
25 months ago
This does seem a bit strange, given Apple's extra emphasis on Music these past few years.

This festival lasted 10 years and then ended. Perhaps a sign that this next iPhone (10th anniversary) will be going out with a bang and be the last?

Rating: 6 Votes
25 months ago
Coming soon: Apple Launches New Annual Music Festival in "EUROPE'
Rating: 5 Votes

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