Nearly Half of All Smartwatches Shipped Last Quarter Were Apple Watches

Apple Watch was the world's most popular smartwatch by a significant margin last quarter, with an estimated 49.6 percent market share in the April-June period, according to data shared with MacRumors by research firm IDC.

apple watch trio
In other words, the Apple Watch accounted for just under half of all smartwatches shipped in the June quarter.

IDC estimates Apple Watch shipments totaled 3.4 million units in the quarter, well ahead of runner-up Samsung's estimated 800,000 smartwatches shipped. Garmin trailed in third place with an estimated 600,000 shipments.

apple watch q2 2017 idc

IDC: worldwide smartwatch shipments (units in millions)

Strategy Analytics estimated Apple Watch shipments totaled 2.8 million units last quarter, which is 600,000 lower, so there is clearly some discrepancy between the datasets. As it stands, only Apple knows exactly how many watches it has sold.

Apple doesn't break out Apple Watch sales like it does with iPhones, iPads, and Macs. Instead, it groups the wearable under its "Other Products" category, alongside Apple TV, AirPods, Beats, iPods, and other accessories.

Apple reported "Other Products" revenue of $2.7 billion in the June quarter, representing year-over-year growth of 23 percent.

On a conference call in early August, Apple CEO Tim Cook did reveal that Apple Watch sales were up 50 percent in the June quarter.

Sales of Apple Watch were up over 50 percent in the June quarter, and it's the number one selling smartwatch in the world by a very wide margin. Apple Watch is having a positive impact on peoples' health and daily lives, and motivating them to sit less and move more. With features like built-in GPS and waterproofing, Apple Watch Series 2 is the perfect companion for hiking, running, and swimming.

Quarterly smartwatch shipments totaled an estimated 6.9 million units overall, including 300,000 shipments by Fossil. IDC said it defines smartwatches as watches that can run third-party apps on the device itself.

IDC reports that Apple trailed Chinese company Xiaomi by 100,000 shipments in the overall wearables market, but the broader category consists of many inexpensive fitness trackers and bands with limited functionality.

"The transition towards more intelligent and feature-filled wearables is in full swing," said Jitesh Ubrani, senior research analyst for IDC. "For years, rudimentary fitness trackers have acted as a gateway to smartwatches and now we're at a point where brands and consumers are graduating to a more sophisticated device."

Read More: Basic Trackers Take a Back Seat as Smartwatches Accelerate in the Second Quarter, According to IDC

Related Roundup: Apple Watch Series 6
Tag: IDC
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

Top Rated Comments

filmantopia Avatar
51 months ago
I remember a constant onslaught of Apple Watch imminent failure predictions when it first launched. Shouldn't people know better by now?
Score: 14 Votes (Like | Disagree)
pradeepbabloo Avatar
51 months ago
There is my contribution as well :)
I am highly satisfied with the product...no complaints as of yet!
Score: 10 Votes (Like | Disagree)
chetttos Avatar
51 months ago
BUT PEOPLE ONLY WANTS ROUND WATCHES! /s
Score: 7 Votes (Like | Disagree)
Zirel Avatar
51 months ago
Smart watches are certainly cool, but I have so many device I need to charge each day that my head will explode if there is yet another device to charge. Maybe Apple will devise a micro nuclear power plant (satire) to power these devices and free us from the charging monster.
Why is that?

Don't you take out and wear your watch every day?

The Apple Watch is exactly the same, you just have a place you put it over.
Score: 6 Votes (Like | Disagree)
CarlJ Avatar
51 months ago
That people will buy anything with an Apple logo on it?
Keep banging that drum. Clearly, nobody ever chose to buy an Apple product because it was well designed and did its job well, they only ever buy Apple products because of the logo.
Score: 5 Votes (Like | Disagree)
npmacuser5 Avatar
51 months ago
I still hardly ever see people interact with their Apple Watches other then to glance at the time. People wear them, but I question how much of the public actually uses their features.

The gym seems to be the one area that people engage with the "smart" in these Apple Watches and if that's the case then I question the overall utility they have.

Sales numbers look ok, but nothing stellar. Owning the largest piece of a new market pie that's not showing signs of strong growth isn't super encouraging.
I look at mine 10 times more then my iPhone, notifications go to my watch. In fact my iPhone stays in my pocket unless I need a picture or respond at length. I even take selfies or group tripod pictures using my watch as the screen. Rather then connect to the car for my iPhone calls, just use the watch. The workout and activity Monitor are heavily used, as is the health app using the data from the watch. Second only to my iPhone, the watch, a useful device.
Score: 4 Votes (Like | Disagree)

Top Stories

iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
tesla red orange bg feature

Tesla CEO Elon Musk Takes Shots at Apple During Earnings Call

Monday July 26, 2021 4:53 pm PDT by
During a Tesla earnings call that took place today, Tesla CEO Elon Musk spent time sniping at Apple, reports CNBC. Musk criticized Apple's "walled garden" and made comments on the company's cobalt use. In a discussion about plans to allow Tesla competitors to use the Tesla electric vehicle charger network, Musk said that Tesla does not want to create a walled garden to "bludgeon" Tesla...
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....