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September 12 Date 'Nearly Locked In' For Apple's iPhone Event

Apple is aiming to hold its annual iPhone event on Tuesday, September 12, TechCrunch reported today, confirming information shared yesterday by The Wall Street Journal.

According to TechCrunch, the September 12 date is "nearly locked in," but may hinge on whether Apple is able to complete work on the Steve Jobs Theater at its new Apple Park campus in time. Construction on the theater is still underway, but Apple is said to want to inaugurate the theater with the launch of the iPhone 8, its most radically redesigned iPhone in years.


Because media invites often go out 7 to 10 days before a major event is held, Apple has very little time to make a decision on where the event will be hosted, if a decision has not been made already. With Labor Day coming up next Monday, Apple will need to send out invites by the end of this week or on Tuesday, September 5 at the latest if the event is to be held on September 12.

Should the 1,000 seat Steve Jobs Theater not be completed in time, Apple could elect to use the Bill Graham Civic Auditorium in San Francisco, where several past iPhone events have been held. There's nothing on the auditorium's schedule for the week of the 12th, so it remains a possibility.

With September approaching, it won't be long before Apple's plans are confirmed. If Apple does hold an event on September 12 -- and it's unlikely the event would be pushed beyond that date -- the new iPhones could see an official launch on Friday, September 22. If Apple accepts pre-orders, sales could start a week ahead of launch on Friday, September 15.

Apple's 2017 iPhone event will be its biggest in years thanks to the launch of a redesigned OLED 5.8-inch iPhone with an edge-to-edge display, inductive charging, facial recognition, and dozens of other new features. The new high-end device will launch alongside two standard but also redesigned devices in typical 4.7 and 5.5-inch sizes.

Apple is also expected to unveil a new 4K Apple TV and a third-generation Apple Watch with LTE at the event.

Related Roundups: iPhone 8, iPhone X


Top Rated Comments

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10 months ago

ppfff.....And a few weeks from now, people start Flight tracking their new iPhone 8

"Where is your shipment right now?" Is it flightnr XXX or flight XXY?

#hyperdehyper ;)

And then when it arrives:

"SLIGHT YELLOW TINT ON TOP RIGHT CORNER OF SCREEN"

"I GOT THE TSMC CHIP AND NOT THE SAMSUNG CHIP"
Rating: 29 Votes
10 months ago
ppfff.....And a few weeks from now, people start Flight tracking their new iPhone 8

"Where is your shipment right now?" Is it flightnr XXX or flight XXY?"
"ow! wow! mine just arrived in Kentucky!"

#hyperdehyper ;)
Rating: 19 Votes
10 months ago
I’m pretty sure if Apple sent invites at 8am and told the press to be there at noon, they’d be there.
Rating: 14 Votes
10 months ago
I'm happy to host the event in my back yard if Apple can't decide on a venue...
Rating: 6 Votes
10 months ago
I understand the importance why Apple wants to use the Steve Jobs arena, but the The Bill Graham Civic Auditorium is a 7000 capacity arena. Compared to 1000, that's a big difference.
Rating: 6 Votes
10 months ago

"launch of the iPhone 8, its most radically redesigned iPhone in years."

lol hmm yeah that's a pretty sad statement if we are considering a bezel-less screen and removal of their ICONIC home button as "radically redesigned". The standards these days for products have clearly gone downhill. Not that many end users care.. they'll just keep tossing cash at whatever has a company logo on it.


How much more can you radically redesign a small thin slab of glass and electronics? Giving us a screen size close to the plus and slightly larger size body than the 7 with no more buttons or bezels is not small. I think the days of radical redesign along the line of what we had from 1 to 3 to 4 are not going to be easy to come by any longer.
Rating: 4 Votes
10 months ago
"launch of the iPhone 8, its most radically redesigned iPhone in years."

lol hmm yeah that's a pretty sad statement if we are considering a bezel-less screen and removal of their ICONIC home button as "radically redesigned". The standards these days for products have clearly gone downhill. Not that many end users care.. they'll just keep tossing cash at whatever has a company logo on it.
Rating: 4 Votes
10 months ago
Boy, the vertical camera bump is ugly. And so is the "bloody vomit" color.

At least they look good from the front.
Rating: 3 Votes
10 months ago
The energy they get from a crowd of 7k vs 1k is a huge difference. I get the significance of putting this 10 years of iPhone anniversary event in the Steve Jobs theater, but I'm curious what the impact will be.
Rating: 3 Votes
10 months ago
With the lack of Touch ID seeming more likely every day I can't say I'm too excited for this one. I may go 7s+ if that's the only route to maintain Touch ID but I'll make up my mind after the keynote.
Rating: 3 Votes

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