WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event

Apple will hold a product event on Tuesday, September 12, according to Dow Jones sources cited by The Wall Street Journal.

Apple CEO Tim Cook at the Worldwide Developers Conference in June

Apple is aiming to use Steve Jobs Theater for the event, but its construction timetable could affect timing or location, the report said.

In the past two years it has used San Francisco’s Bill Graham Civic Auditorium, but people close to the company say it is aiming to use the 1,000-seat Steve Jobs Theater on its new headquarters campus. That headquarters, however, isn’t yet finished, and its construction timetable could affect the timing or location of the event, those people said.

At the event, Apple is widely expected to unveil the so-called iPhone 8 with an OLED display, wireless charging, and facial recognition, alongside updated versions of the iPhone 7 and iPhone 7 Plus.

Apple Watch Series 3 models and a new Apple TV with 4K video streaming capabilities and HDR support are also expected to be unveiled, along with release dates for iOS 11, macOS High Sierra, watchOS 4, and tvOS 11.

Apple has held a product event in September for five consecutive years, dating back to the introduction of the iPhone 5 in 2012. September 12 was already rumored as a possible date for this year's event last week.

There are typically 10 or 11 days between a new iPhone being announced and launching, so this year's iPhone lineup could be available on Friday, September 22 based on that trend. The lone exception in the past five years was 2015, when there was a 16-day gap between the announcement date and availability.

iPhone pre-orders would likely begin on Friday, September 15 at 12:00 a.m. Pacific Time (3:00 a.m. Eastern Time).

Top Rated Comments

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37 months ago
Holographic Steve to deliver the keynote.
Score: 36 Votes (Like | Disagree)
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37 months ago
I hope we also get a free U2 album.
Score: 22 Votes (Like | Disagree)
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37 months ago

It's sad that some of you literally will spend almost 1 thousand for a new phone! All I see is bunch of "Yesmen" to Apple. Now let's take at some of the "biggest" new stuff..

Face ID - How many of you said back in June "I won't buy it unless Touch ID is in the screen.."

Wireless charging - Are we humans getting more lazier? Is it hard to plug in a small cable into your phone? Imagine if we, today, had to use a "pad" just to charge our phones? And all of a sudden, Apple brought small little cables into the world. "Apple is the BEST I SWEAR"!

Bezel less - I give credit to that..

Notification center - Are you really that geeky? They do this every year.

Full of people that won't lead the crowd, but follow the crowd!

(If this is your first iPhone or you're upgrading from 6/6s, I don't mind you).

I have the opposite mindset when it comes to this. I don’t mind paying a large amount for a premium phone. It’s the one device you have on you practically 24/7. It’s your camera, maps, portable gaming device, mini tv, your internet and everything else all in your pocket. And for that I want the best that Apple has to offer, and I don’t mind paying the premium for something I use so much.

Anyway, this was already an instant buy from me when I saw the rumours floating around nearly 2 years ago. So please don’t lump us all in this category of “more money than sense” people.
Score: 12 Votes (Like | Disagree)
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37 months ago
I just hope the new iPhone with OLED will be announced at the end of the keynote with Tim saying "there is one more thing..."
Score: 11 Votes (Like | Disagree)
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37 months ago
exciting
Score: 8 Votes (Like | Disagree)
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37 months ago
Finally

I'm get bored hanging out in my parents' basement complaining about Apple all the time. This company moves too slow, the products suck and are too expensive, and TC needs to be replaced. No, I am not bitter because I cannot afford nice things
Score: 8 Votes (Like | Disagree)

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