AT&T Again Giving New DirecTV Now Subscribers an Apple TV at No Cost - MacRumors
Skip to Content

AT&T Again Giving New DirecTV Now Subscribers an Apple TV at No Cost

by

AT&T today announced that it's reactivated a deal offering new DirecTV Now subscribers a 32GB fourth-generation Apple TV at no cost with the purchase of a 3-month prepaid DirecTV Now subscription.

A DirecTV NOW subscription starts at $35 per month for the most basic package, so subscribers will need to pay $105 up front to get the deal. AT&T offered a similar deal back when the service first launched, but the original promotion ended months ago.

directv now
To get the Apple TV at no cost, new subscribers will need to sign up for DirecTV now at an AT&T Retail or Authorized Retail Store, or through an AT&T Call Center. The deal is not available online.

While pricing for DirecTV Now starts at $35 for 60 channels, AT&T's other pricing plans include $50 per month for 80+ channels, $60 per month for 100+ channels, and $70 per month for 120+ channels. HBO and Cinemax are also available for an additional $5 each per month.

AT&T says the Apple TV deal will be available while supplies last.

Top Rated Comments

Mebsat Avatar
118 months ago
And if AT&T is giving them away, they are getting them at a discount, so new hardware is coming soon.
Score: 7 Votes (Like | Disagree)
117 months ago
Are there anybody that has DirecTV and does like it?
I love DTVN. 35 bucks a month for the go big package. Free Apple TV, free HBO and CBS coming soon. Beats $135 for cable.
Score: 4 Votes (Like | Disagree)
117 months ago
Just to chime in on my experience with DTV NOW, it sucks. The web app, Apple TV app, it all sucks. Constant freezing and bitrate drops. On-demand is non-existent and unplayable for the most part. iPhone app is somewhat bearable.
[doublepost=1502940444][/doublepost]
Why are people leaving Vue?
This is absolutely ridiculous and incorrect . I've had DTVN since the beginning with Apple TV -- I have my Apple TV wired with an Ethernet cable and I never have issues, and is the only steaming service that streams buttery smooth.

Maybe it's your internet that sucks .
[doublepost=1502943196][/doublepost]
I keep looking at direct tv now but these stories are scary
Trust me from someone who's had the service since the beginning. It def is better on a Apple TV rather than a "stick" , it's quicker and more responsive on a powerful streaming device. DTVN streams the smoothest and has the best value. I've tried them all.
Score: 4 Votes (Like | Disagree)
117 months ago
And if AT&T is giving them away, they are getting them at a discount, so new hardware is coming soon.
What was their reason last time?

I'm not denying they are going to be releasing a new one but I just think this logic is flawed.
Score: 4 Votes (Like | Disagree)
118 months ago
Got mine pretty fast during the original promotion.
Score: 4 Votes (Like | Disagree)
Aluminum213 Avatar
118 months ago
With vudu coming next week and Amazon in a few months, have to say Apple TV is finally the de facto steaming box
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
iPhone 17 One Year Later Thumb 1

Should You Buy an iPhone 17 Now or Wait for iPhone 18?

Friday August 14, 2026 12:15 pm PDT by
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027. Subscribe to the MacRumors YouTube channel for more ...
Everything New Your iPhone Can Do on iOS 27 Feature 1

30 New Things Your iPhone Can Do in iOS 27

Friday August 14, 2026 6:24 am PDT by
Apple will release iOS 27 in September, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features on the way, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. This year's major iPhone software update isn't all about AI, though, as the following feature list...