AT&T Again Giving New DirecTV Now Subscribers an Apple TV at No Cost

Wednesday August 16, 2017 7:35 PM PDT by Juli Clover
AT&T today announced that it's reactivated a deal offering new DirecTV Now subscribers a 32GB fourth-generation Apple TV at no cost with the purchase of a 3-month prepaid DirecTV Now subscription.

A DirecTV NOW subscription starts at $35 per month for the most basic package, so subscribers will need to pay $105 up front to get the deal. AT&T offered a similar deal back when the service first launched, but the original promotion ended months ago.


To get the Apple TV at no cost, new subscribers will need to sign up for DirecTV now at an AT&T Retail or Authorized Retail Store, or through an AT&T Call Center. The deal is not available online.

While pricing for DirecTV Now starts at $35 for 60 channels, AT&T's other pricing plans include $50 per month for 80+ channels, $60 per month for 100+ channels, and $70 per month for 120+ channels. HBO and Cinemax are also available for an additional $5 each per month.

AT&T says the Apple TV deal will be available while supplies last.

Tags: AT&T, DirecTV Now
63 comments


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Mebsat
10 months ago
And if AT&T is giving them away, they are getting them at a discount, so new hardware is coming soon.
Rating: 7 Votes
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budselectjr
10 months ago
Got mine pretty fast during the original promotion.
Rating: 4 Votes
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Mtmspa
10 months ago

Are there anybody that has DirecTV and does like it?


I love DTVN. 35 bucks a month for the go big package. Free Apple TV, free HBO and CBS coming soon. Beats $135 for cable.
Rating: 4 Votes
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Aluminum213
10 months ago
With vudu coming next week and Amazon in a few months, have to say Apple TV is finally the de facto steaming box
Rating: 4 Votes
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twennywonn
10 months ago

And if AT&T is giving them away, they are getting them at a discount, so new hardware is coming soon.


What was their reason last time?

I'm not denying they are going to be releasing a new one but I just think this logic is flawed.
Rating: 4 Votes
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Robmj
10 months ago

Just to chime in on my experience with DTV NOW, it sucks. The web app, Apple TV app, it all sucks. Constant freezing and bitrate drops. On-demand is non-existent and unplayable for the most part. iPhone app is somewhat bearable.
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Why are people leaving Vue?


This is absolutely ridiculous and incorrect . I've had DTVN since the beginning with Apple TV -- I have my Apple TV wired with an Ethernet cable and I never have issues, and is the only steaming service that streams buttery smooth.

Maybe it's your internet that sucks .
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I keep looking at direct tv now but these stories are scary


Trust me from someone who's had the service since the beginning. It def is better on a Apple TV rather than a "stick" , it's quicker and more responsive on a powerful streaming device. DTVN streams the smoothest and has the best value. I've tried them all.
Rating: 4 Votes
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bopajuice
10 months ago
Got mine within a week during the original promotion. Works great for me. DIRECTV app sucks big time.
Rating: 3 Votes
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McFlyOz
10 months ago
Had this service since December (like others that have commented) and am enjoying it greatly. The content added over time has been awesome and now that CBS nad it’s affiliates are arriving soon, it makes it even better. When I got the free :apple:tv, put it in the bedroom as we had an existing :apple:tv. Having it in both is fantastic.

Yes, the service was substandard initially but a great deal of kinks have been worked out and it is much better than having cable and paying 3x as much for all that crud. Once the DVR feature comes into play later this year or next year, it’ll be a top addition!
Rating: 2 Votes
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jwhazel
10 months ago

Dunno bout your second comments, I think you're a very unusual case... I've had TWC, Cox, CableOne, and Comcast... they all negotiate.

Respectfully I think your case (negotiating in 2017) is the unusual one. You should read this: http://stopthecap.com/2017/05/24/get-better-deal-charterspectrum-2017/

Cablevision eventually adopted a “one promotion per customer ('https://stopthecap.com/2013/11/11/hissyfitwatch-cablevision-ends-discounts-for-disloyal-subscribers-one-promotion-per-customer/')” policy, refusing to extend new promotional offers to customers rolling off old ones as they expired. Company officials admitted the policy would cost it customers it deemed undesirable, but would assure investors that prices, and earnings would continue to rise well in excess of inflation. The policy of “rate discipline” was applauded on Wall Street where it was seen as serving the interests of shareholders. The increased churn (customers leaving) rate was forgiven as long as revenue continued to grow.

TL;DR- cable co's are wising up (cablevision ceo is now charter/twc/spectrum ceo)
Rating: 2 Votes
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kenny911
10 months ago
I've had DTVnow since day 1. Rocky in December and January but now its been super stable and love it. $35 for the Go Big package. It can't be beat, not sure why people don't have more patience in life.
Rating: 2 Votes
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