Apple Accepting Red Cross Donations to Aid British Columbia Wildfire Relief Efforts - MacRumors
Skip to Content

Apple Accepting Red Cross Donations to Aid British Columbia Wildfire Relief Efforts

by

Apple is accepting donations to the Canadian Red Cross through iTunes to help people affected by ongoing wildfires in British Columbia. The province declared a state of emergency in July.

canadian red cross bc fires itunes
iTunes users in Canada can donate $5, $10, $25, $50, $100, or $200 with a credit card tied to their account. Apple will transfer 100 percent of the proceeds to the Canadian Red Cross, which is providing relief efforts for the wildfires.

As of August 6, the BC Wildfire Service said 132 wildfires were currently burning in the province, with a total of 900 wildfires since April 1. As of August 9, over 3,600 personnel were working to fight the fires, which have forced some residents to evacuate due to dangerous conditions, including poor air quality.

Apple says iTunes credit cannot be used to make a donation. The fine print also says donations may not qualify for a tax deduction.

Apple routinely accepts Red Cross donations through iTunes for natural crises, including wildfires in Fort McMurray, Alberta last year.

Via: iPhone in Canada

Top Rated Comments

114 months ago
Wasn't aware of this occurring in British Columbia. Will be donating.
Donate directly to a non-profit in the area. Red Cross notoriously squanders money. Look into their wastes in Haiti and New Orleans. Millions of dollars that went nowhere. I wish Apple would stop featuring them.
Score: 13 Votes (Like | Disagree)
btrach144 Avatar
114 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
Score: 10 Votes (Like | Disagree)
114 months ago
Is Apple - a company with $262 billion sitting in off shore accounts matching the donations? If they want to match donations maybe they could soak their cash in water and drop it on the fires.
Score: 4 Votes (Like | Disagree)
luvbug Avatar
114 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
I agree. I recall my Dad, who was a medic in the Korean War, telling me how bad the Red Cross was. As an example: He was on a ship during the war, and the Red Cross was charging the GIs for a cup of hot coffee!! Find a local BC charity instead, so your donation goes to those in need.
Score: 4 Votes (Like | Disagree)
114 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
Agreed 100%:

http://www.npr.org/2016/06/16/482020436/senators-report-finds-fundamental-concerns-about-red-cross-finances

http://www.miamiherald.com/news/nation-world/world/americas/haiti/article23061570.html
Score: 2 Votes (Like | Disagree)
CaliKev Avatar
114 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
Wow, I had no idea until I googled how much the CEO makes. Over $650,000! Jeez, hopefully Apple finds a better partner when it comes to these sorts of donation efforts. Also, why can only Canadians donate? Victims in Haiti, Japan and other countries were able to receive support from people from around the world. Why is Canada any different?
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 27 on iPhone 17 1

iOS 27 Will Add These New Features to Your iPhone

Saturday May 2, 2026 8:43 am PDT by
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones. The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple MacBook Pro M4 hero

Why You Might Want to Wait to Buy a MacBook Pro

Friday May 1, 2026 3:43 pm PDT by
Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works. The M5 Pro and M5 Max MacBook Pro models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster ...
Apple Announces 2026 Pride Band Watch Face and iPhone Wallpaper Article 2

iOS 26.5 Coming Soon With These New Features

Monday May 4, 2026 8:40 am PDT by
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below. iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...