Apple is accepting donations to the Canadian Red Cross through iTunes to help people affected by ongoing wildfires in British Columbia. The province declared a state of emergency in July.

canadian red cross bc fires itunes
iTunes users in Canada can donate $5, $10, $25, $50, $100, or $200 with a credit card tied to their account. Apple will transfer 100 percent of the proceeds to the Canadian Red Cross, which is providing relief efforts for the wildfires.

As of August 6, the BC Wildfire Service said 132 wildfires were currently burning in the province, with a total of 900 wildfires since April 1. As of August 9, over 3,600 personnel were working to fight the fires, which have forced some residents to evacuate due to dangerous conditions, including poor air quality.

Apple says iTunes credit cannot be used to make a donation. The fine print also says donations may not qualify for a tax deduction.

Apple routinely accepts Red Cross donations through iTunes for natural crises, including wildfires in Fort McMurray, Alberta last year.

Via: iPhone in Canada

Top Rated Comments

adamjackson Avatar
103 months ago
Wasn't aware of this occurring in British Columbia. Will be donating.
Donate directly to a non-profit in the area. Red Cross notoriously squanders money. Look into their wastes in Haiti and New Orleans. Millions of dollars that went nowhere. I wish Apple would stop featuring them.
Score: 13 Votes (Like | Disagree)
btrach144 Avatar
103 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
Score: 10 Votes (Like | Disagree)
merkinmuffley Avatar
102 months ago
Is Apple - a company with $262 billion sitting in off shore accounts matching the donations? If they want to match donations maybe they could soak their cash in water and drop it on the fires.
Score: 4 Votes (Like | Disagree)
luvbug Avatar
103 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
I agree. I recall my Dad, who was a medic in the Korean War, telling me how bad the Red Cross was. As an example: He was on a ship during the war, and the Red Cross was charging the GIs for a cup of hot coffee!! Find a local BC charity instead, so your donation goes to those in need.
Score: 4 Votes (Like | Disagree)
CaliKev Avatar
103 months ago
Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.
Wow, I had no idea until I googled how much the CEO makes. Over $650,000! Jeez, hopefully Apple finds a better partner when it comes to these sorts of donation efforts. Also, why can only Canadians donate? Victims in Haiti, Japan and other countries were able to receive support from people from around the world. Why is Canada any different?
Score: 2 Votes (Like | Disagree)
Chrystal Ocean Avatar
103 months ago
Wasn't aware of this occurring in British Columbia. Will be donating.
Donate to the Red Cross or directly to BC charities. Whichever you choose, British Columbians like myself really appreciate the support. Thank you!

P.S. The BC Government also supports having donations sent to the Red Cross and includes a link to them for donations. Here's the July 14th article on the government website:
https://news.gov.bc.ca/releases/2017TRAN0200-001311
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
terminal macos tahoe

Apple's Terminal App Gets Colorful Redesign in macOS Tahoe

Monday June 16, 2025 4:12 am PDT by
Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted. The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's State of the Platforms presentation at WWDC25. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader...