Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Lease Approved For Apple Store at Carnegie Library in Washington, D.C.
Apple has finalized terms with Events DC, the official convention and sports authority for the District of Columbia, to lease a portion of the Carnegie Library at at Mount Vernon Square, described as a newly transformed convention and entertainment district in downtown Washington D.C.
The leased area, approximately 19,000 square feet, will eventually be home to an Apple retail store. The lease term is ten years with two five-year options, according to Events DC. The Historical Society, under its existing 99-year lease, will continue to operate its museum and library in the building.
"As part of its philanthropic efforts, Apple will also empower local youth with job-training and educational programming," said Max Brown, chairman of Events DC's Board of Directors. "Through this collaboration, Apple's investment in the neighborhood will stimulate additional activity and spending in the area to ensure that the community will continue to thrive."
Carnegie Library is a 114-year-old building located across the street from the Washington Convention Center in Mount Vernon Square. Apple will work with Foster + Partners, as it often does, to redesign the interior, which will likely draw similarities to stores like Apple Opéra in Paris and Apple Grand Central in New York.
Washington D.C.'s National Capital Planning Commission still has to approve Apple as a tenant due to the building's historical legacy and importance to the city. Apple is expected to begin construction of the store later this year if approved.
Apple has promised to respect Carnegie Library's historical integrity. For example, Apple's logo won't be prominently featured on the library's facade or sides. Apple does plan a few changes to Carnegie Library, including a major new skylight, but the company aims for its presence to be as subtle as possible.
Rumors about Apple opening a retail store at Carnegie Library first surfaced last September. Apple has been in talks with Events DC and the Historical Society of Washington, D.C. since then.
The leased area, approximately 19,000 square feet, will eventually be home to an Apple retail store. The lease term is ten years with two five-year options, according to Events DC. The Historical Society, under its existing 99-year lease, will continue to operate its museum and library in the building.
"As part of its philanthropic efforts, Apple will also empower local youth with job-training and educational programming," said Max Brown, chairman of Events DC's Board of Directors. "Through this collaboration, Apple's investment in the neighborhood will stimulate additional activity and spending in the area to ensure that the community will continue to thrive."
Carnegie Library is a 114-year-old building located across the street from the Washington Convention Center in Mount Vernon Square. Apple will work with Foster + Partners, as it often does, to redesign the interior, which will likely draw similarities to stores like Apple Opéra in Paris and Apple Grand Central in New York.
Washington D.C.'s National Capital Planning Commission still has to approve Apple as a tenant due to the building's historical legacy and importance to the city. Apple is expected to begin construction of the store later this year if approved.
Apple has promised to respect Carnegie Library's historical integrity. For example, Apple's logo won't be prominently featured on the library's facade or sides. Apple does plan a few changes to Carnegie Library, including a major new skylight, but the company aims for its presence to be as subtle as possible.
Rumors about Apple opening a retail store at Carnegie Library first surfaced last September. Apple has been in talks with Events DC and the Historical Society of Washington, D.C. since then.
Related Roundup: Apple Stores
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27 months ago
This seems like a strange location to me. Is there a lot of shopping and/or foot traffic over there?
It's across the street from one of the largest convention centers on the east coast, and two blocks from a major shopping and dining neighborhood. Plus, it would be the only Apple Store in DC close to Metro. It'll do very well there.
27 months ago
Apple has promised to respect ('https://www.macrumors.com/2017/05/08/apples-carnegie-library-store/') Carnegie Library's historical integrity. For example, Apple's logo won't be prominently featured on the library's facade or sides. Apple does plan a few changes to Carnegie Library, including a major new skylight, but the company aims for its presence to be as subtle as possible.
Doesn't compute.
As in, Is a major skylight subtle!
27 months ago
Doesn't compute.
As in, Is a major skylight subtle!
The building has several skylight already and it's pretty symmetrical (one in the center of each wing and two skylights in the center block)... so I'm wondering, do they mean an new 'additional' skylight or a new 'replacement' skylight made to look like the old ones.
27 months ago
This seems like a strange location to me. Is there a lot of shopping and/or foot traffic over there?
While I am not that familiar with the DC area, on previous related posts about this site, people say that is is actually an excellent location that will get much traffic.
From the picture you don't get that perspective, but from what the DC residents of the forum here say, it is a great location.
27 months ago
This seems like a strange location to me. Is there a lot of shopping and/or foot traffic over there?
Yeah, It's a great spot. Right on top of a busy Metro Stop, accross the street from the exceedingly busy convention center, 2 blocks away from where the Wizards and Capitals play, in a busy shop/food/bar scene, on the edge of Chinatown.[doublepost=1501192537][/doublepost]
I don't think being close to a convention center is necessarily ideal. The Georgetown location is close to shoppers, so that's great, but it's inconvenient to commuters and most area residents. Maybe the new location can capture commuters via its metro accessibility.
Georgetown is a hellish environment only for tourists and drunks. No one who lives in the area wants to go to a Georgetown store.
27 months ago
I worked on the G-town waterfront until recently and would walk up to the Apple store from time to time. It's not so bad during the day, but at night, it's closer to the scene your describing.
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