Just over six weeks after the launch of Apple Music, Billboard has published a wide-ranging interview with lead radio DJ Zane Lowe, in which he talks about Beats 1, collaborating with Dr. Dre and Trent Reznor, familiarizing himself with American radio stations, moving to Los Angeles from London and a number of other topics.

Zane Lowe

Zane Lowe hosts a flagship radio show on Beats 1 every Monday-Thursday

Lowe reflected on the first weeks of Beats 1, noting that the personality of the radio station is still developing, with no particular emphasis on which music genres are played. Electronic, alternative rock and hip-hop have been some of the most popular genres on Beats 1 so far, but Lowe ensured there are no set parameters for music.

There’s a lot of electronic music, edgy rock and hip-hop on Beats 1. Are there set genres you’re pursuing?
No, not really. We’ve played country music, Mexican house music, South American EDM, German hip-hop. I’ve never been a fan of, “We’ve got to get 22 percent of rock, 17 percent of R&B; where’s our 16 percent of hip-hop and our 9 percent of country?” If you do it that way, you’re not basing it on the merit of the music. You’re basing it on some kind of obligation.

How about pop?
The other day I heard the new 5 Seconds of Summer record, and I was like, “Could I play that on my show?” It was really strange. My whole perception shifted, because I had never played 5 Seconds of Summer before; they went straight to [BBC's mainstream] Radio 1 daytime and never really crossed my path. Then I heard this song, and it just sounds like SoCal pop-punk. Cool!

Lowe said that he first met Dr. Dre while he was meeting with Apple's Eddy Cue and Jimmy Iovine about coming to Los Angeles, adding that the iconic hip-hop artist had an "huge influence" on his life while growing up. He also noted that Beats 1 was essentially the idea of Apple Music chief creative director and Nine Inch Nails frontman Trent Reznor.

Beats 1 was basically Trent Reznor's idea?
Yeah. I'm not sure if you've had a chance to sit with Trent, but he's one of the most intelligent, eloquent, passionate people I've ever met, not just for art, but also the way people can use it. He's really committed to the user experience, so his whole thing was like, "People have been splintered off into individual experiences -- let's see if we can bring them back together and if so, what would that feel like for the user? What if they're using it on a device in a music service, and not in the traditional places where radio is experienced?" It was incredibly useful for me to hear him say that because it really [solidified] some of the ideas that I'd been kicking around but wasn't sure if I was on the right path. What is really valuable and exciting about radio is the connection to a community. Trent has been incredibly supportive every step of the way.

The full-length profile at Billboard is a worthwhile read for those interested in learning more about Lowe's lifestyle and his transition from BBC 1 Radio to running a flagship show on Beats 1. You can listen to Zane Lowe on Beats 1 every Monday-Thursday between 9 AM and 11 AM Pacific, with a rebroadcast between 9 PM and 11 PM Pacific.

Top Rated Comments

farewelwilliams Avatar
76 months ago
There's a problem with Beats 1. I don't hate hiphop, but I rather listen to my music over hip hop. I rarely listen to Beats 1 anymore because every time I tune in, it's hiphop.
Score: 14 Votes (Like | Disagree)
Benjamin Frost Avatar
76 months ago
Get rid of the rap and hiphop and it might be worth listening to.

In its current state, it stinks.
Score: 11 Votes (Like | Disagree)
Mike MA Avatar
76 months ago
Hip Hop and Rap are some of the most popular forms of music out there, it doesn't "stink" it just isn't your taste. Which may appeal to a lot of other people.
Outside the U.S. the picture differs, especially in Europe.
Score: 7 Votes (Like | Disagree)
matty.p Avatar
76 months ago
Get rid of the rap and hiphop and it might be worth listening to.

In its current state, it stinks.
Hip Hop and Rap are some of the most popular forms of music out there, it doesn't "stink" it just isn't your taste. Which may appeal to a lot of other people.
Score: 6 Votes (Like | Disagree)
rctlr Avatar
76 months ago
It is not.
I have a feeling it is in The USA.

For countries that have taste however .....

;)
Score: 4 Votes (Like | Disagree)
Dranix Avatar
76 months ago
Hip Hop and Rap are some of the most popular forms of music out there, it doesn't "stink" it just isn't your taste. Which may appeal to a lot of other people.
Sure, millions of flies love **** - doesn't change that fact it *is* ****.
Score: 4 Votes (Like | Disagree)

Top Stories

apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
ios 15 home screen icons

iOS 15 Lets You Drag and Drop Images and Text Across Apps

Saturday June 12, 2021 3:17 pm PDT by
Apple this week previewed iOS 15, which is available now in beta for developers ahead of a public release later this year. One smaller but useful new feature added is the ability to drag and drop images, text, files, and more across apps on iPhone. MacStories editor-in-chief Federico Viticci demonstrated the new feature in a tweet: Using cross-app drag and drop on iPhone in iOS 15. Finally 🎉 #WW ...
ipad iphone duo ios 12

Apple Releases iOS and iPadOS 12.5.4 Security Fix for Older iPhones and iPads

Monday June 14, 2021 10:15 am PDT by
Apple today released new iOS and iPadOS 12.5.4 updates, with the new software aimed at older devices that are unable to run the iOS 14 update that's available on modern devices. The iOS and iPadOS 12.5.4 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software...
apple new iphone case colors

Apple Releases New Sunflower, Cloud Blue and Electric Orange iPhone 12 Cases

Monday June 14, 2021 11:12 am PDT by
Apple today released silicone iPhone cases for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini in a series of new colors that include sunflower, cloud blue, and electric orange. Sunflower is a bright yellow shade, cloud blue is a soft, light blue, and electric orange is a bright orange that's darker than the kumquat color and more orange than pink citrus. The new cases are priced starting...
files app ipados 15

iPadOS 15: Files App Gains NTFS Support, Progress Indicator, and More

Tuesday June 15, 2021 3:41 am PDT by
Apple in iPadOS 15 has added the ability to access NTFS-formatted media from within the Files app. The additional support for the Windows-related format, first discovered by YouTuber Steven Fjordstrøm, is read-only, so like on macOS you can't modify files stored on NTFS devices, but you can at least copy any data on them for working on elsewhere on your iPad. The Files app has also gotten a...
apple virtual game controller ios 15

Apple Makes New On-Screen Game Controller Available to Developers on iOS 15 and iPadOS 15

Saturday June 12, 2021 12:36 pm PDT by
During the Platforms State of the Union at WWDC this week, Apple unveiled a new API for iOS 15 and iPadOS 15 that enables developers to implement an on-screen virtual game controller in their iPhone and iPad games with just a few lines of code. While many iPhone and iPad games already offer on-screen controls, Apple's new virtual game controller is available to all developers, easy to add,...
apple store palo alto

Apple Stores to Drop Mask Requirement for Vaccinated Customers This Week

Sunday June 13, 2021 11:31 am PDT by
Apple will no longer require vaccinated customers to wear masks inside their retail stores in the U.S, a major shift in policy compared to last month, according to Bloomberg. The new change, expected to go into effect on Tuesday, will no longer require customers who have been fully vaccinated against COVID-19 to wear masks inside Apple Stores in the United States. Bloomberg notes that Apple...
nomad airtag wallet card 2

Nomad's Latest Accessory Makes It Easier to Put an AirTag in Your Wallet

Monday June 14, 2021 12:00 pm PDT by
Nomad, known for its range of accessories designed for Apple devices, today announced the Card for AirTag, which is designed to make it easier for an AirTag to fit inside a wallet for tracking purposes. With Card for AirTag, an AirTag fits inside the middle of a card-shaped holder that's then meant to fit inside of a wallet. According to Nomad, the design offers a smooth, uniform shape that...