Apple's First Retail Location in Taiwan Officially Opens to the Public

Apple officially opened up its first retail store in Taiwan at 11:00 a.m. local time on July 1. Located in Taiwan's capital of Taipei, and called Apple Taipei 101, the store is situated on the ground floor of the Taipei 101 skyscraper. Apple Taipei 101 is another expansion of Apple's next-generation retail plans and features the company's latest store designs and principles, including various "Today at Apple" programs.

Similar to the opening of Apple Orchard Road in Singapore, Apple Taipei 101 is the first major Apple store in its country and has received much attention in the weeks leading up to its grand opening. Apple originally announced the store towards the beginning of June, and then confirmed its July 1 opening date last week.

nso taipei opening greeting inside

As it does for most store openings, Apple put up a barrier in front of the location with a thematic piece of art to get passersby excited about the grand opening. The new Taiwan location's was a barricade of hand-cut fabric created by Taiwanese artist Yang Shih-Yi, depicting the Banyan tree, a traditional meeting place. Apple even made stickers of the design available on the App Store for iMessage.

nso taipei opening crowd inside
Ahead of the opening, Apple noted that customers began lining up outside of the building Friday evening, and eventually "thousands" visited the store throughout its opening day on Saturday.

Crowds of customers started gathering overnight at Taipei 101 for the grand opening of Apple’s first store in Taiwan on Saturday. The curved, sliding glass doors opened at 11 a.m. as employees welcomed customers to come together, explore the store and get hands-on with Apple’s latest products.

Apple gave an update on the store earlier this week, showcasing a few images of The Forum at Apple Taipei 101 (where Today at Apple will be held), the rows of wooden tables to display products, drawers for iPhone and iPad accessories, and an outside shot of the Taipei 101 skyscraper, the fourth tallest skyscraper in the world. Described but not pictured, Apple Taipei 101 will also include The Boardroom, where the company will give hands-on training to entrepreneurs, developers and other business customers.

nso taipei opening outside line
Apple began a world-wide expansion of Today at Apple in May, which launched alongside the company's intention to make Apple store locations more of a meeting and gathering place than somewhere that's singularly retail focused. At Apple Taipei 101, there will be 60 free Today at Apple sessions for visitors, where they can learn about photography, video, art, design, music, coding and more, all through different Apple devices.

When the company announced the new sessions would begin expanding worldwide, Apple senior vice president of retail, Angela Ahrendts, said that Today at Apple was catalyzed by Apple's "desire to educate and inspire the communities we serve."

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

Apple Seeds First Betas of iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1

Monday September 22, 2025 10:05 am PDT by
Apple today provided developers with the first betas of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The new betas are the first updates to the iOS, iPadOS, macOS 26, watchOS, tvOS, and visionOS releases that came out last week. The new betas can be downloaded from the Settings app on a compatible device by going...

Top Rated Comments

Solomani Avatar
108 months ago
Congratulations Taiwan. You deserved this a long time ago.
Score: 20 Votes (Like | Disagree)
ilikewhey Avatar
108 months ago
why do asians always do the peace sign pose
Score: 13 Votes (Like | Disagree)
Solomani Avatar
108 months ago
why do asians always do the peace sign pose
But it could also mean Victory sign…. as in "Hooray! Our first Apple Store, about freakin time!"
Score: 13 Votes (Like | Disagree)
iZac Avatar
107 months ago
I know some people who do it that way around, but I can't not see that one guy flipping us off.
Score: 12 Votes (Like | Disagree)
whwang Avatar
107 months ago
I've always wondered why they never opened an official one there! I bought my 2014 Macbook Pro from one of those official Apple resellers when I was living over there; Taiwan's love for Apple is real, despite being the place that manufactures parts for PC.
恭喜,台灣!
Rumor is that Apple did not have an official Apple Store in Taiwan because of its relationship with a retailer shop. Its boss is a rich business man and has a good relationship with Apple. He doesn't want Apple to have Apple Stores in Taiwan so his retail shops can keep making profit. On the other hand, that retail shop has bad reputation among Apple fans in Taiwan. So we are actually quite happy that Apple finally has an official Apple Store in Taiwan.

ps, We can buy Apple products from its online store for a long time. We don't need an Apple Store for purchase. However, the arrival of Apple Store in Taiwan means much better support. So this is a very welcome change.
Score: 9 Votes (Like | Disagree)
MentalFloss Avatar
107 months ago
I always have to laugh at my Taiwanese classmates who pose for school pictures or in this case, flashing the Peace sign backwards, not realizing it means "f--- you." Or maybe they do...haha.
Hand gestures mean different things in different countries.

That's a rather important thing to know if you are ever going to travel abroad.
Score: 9 Votes (Like | Disagree)