Apple this weekend celebrated the launch of its new in-store programming, "Today at Apple," at all of its 495 retail locations. The world-wide expansion of the educational program was announced in April, and this weekend marked the official debut of Today at Apple at every Apple store around the globe.

apple unionsquare todd selby

“Today at Apple” kicked off this weekend with new in-store programming around the world, including Photo Walks and Kids Hour at all 495 Apple stores. From Getting Started with Coding to How To: Sketch, Draw and Paint with iPad, stores collectively hosted 4,000 sessions a day, including some with very special guests.

Users interested in the program can choose from 60 different hands-on sessions in creative skills, and in some of the new images shared by Apple its visitors are shown learning how to illustrate with an iPad Pro and Apple Pencil. Artist Todd Selby and French illustrator mcbess lead the art-focused sessions at Apple Union Square and Apple Regent Street, respectively.

apple williamsburg photo walk timothy mulcare
Apple also had a few singers perform for the grand opening of Today at Apple, including Charlie Puth and Leon Bridges at Apple Union Square, Dua Lipa at Apple Regent Street, and Sigrid at Apple Marché Saint-Germain. At Apple Williamsburg, Grammy-nominated musician Steve Lacy held a Music Lab to teach visitors how to create and record music on iOS and macOS devices.

apple marche saint germain coders swift
Other Today at Apple events included:

- Movement artist and star of Apple’s AirPods commercial, Lil Buck, shows off his moves in the Forum at Apple Union Square.
- iPhone photographers cover two miles in 90 minutes as they seek out fashion-forward portraits with photographer Shingi Rice.
- iPhone photographers hit the streets of Brooklyn for a portrait-themed Photo Walk with Timothy Mulcare.
- Aspiring coders of all ages can learn how to code in Swift, Apple’s programming language for iOS and Mac apps.

Apple launched a new website for Today at Apple, which allows those interested to check for sessions in their area and sign up for the classes in advance. During the launch, Apple noted that stores collectively hosted more than 4,000 educational sessions each day under the Today at Apple initiative.

Top Rated Comments

3pp Avatar
94 months ago
How 'progress' has evolved. A mass of humans walking about aimlessly staring into the abyss (Abyss = Retina Screen) searching for stuff other humans have searched for previously. Is this a somehwat bizarre and a depressing indictment of how lazy and self-focussed we have become? Well no. It is on fact a great tool to help today's generation and future generations of servile. Sorry. Infantile. I actually meant to say, information-philes discover the wonders of the world in the comfort of their own ..
Classrooms. Probably. And via a glass screen thing. Yeah.
Hurrah for evolution. And that.
Isn't it?
Wait a minute. Rather than go out there an look at the world for real I'll Google it. Wait a minute. Yup. Yeah. It's a good thing apparently. So. Definitely Hurrah!
What on earth are you rambling on about?
Score: 3 Votes (Like | Disagree)
twinlight Avatar
94 months ago
What about those of us with an Apple Store that doesn't have nice scenery (a mall) what will we be taking photos of?
The staff I guess. Swimsuits and underwear sold separately:p We don't even have Apple Store in the country.

You could go outside the mall?
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
maxresdefault

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. Subscribe to the MacRumors YouTube channel for more videos. New 'Slim'...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...