Apple this weekend celebrated the launch of its new in-store programming, "Today at Apple," at all of its 495 retail locations. The world-wide expansion of the educational program was announced in April, and this weekend marked the official debut of Today at Apple at every Apple store around the globe.

apple unionsquare todd selby

“Today at Apple” kicked off this weekend with new in-store programming around the world, including Photo Walks and Kids Hour at all 495 Apple stores. From Getting Started with Coding to How To: Sketch, Draw and Paint with iPad, stores collectively hosted 4,000 sessions a day, including some with very special guests.

Users interested in the program can choose from 60 different hands-on sessions in creative skills, and in some of the new images shared by Apple its visitors are shown learning how to illustrate with an iPad Pro and Apple Pencil. Artist Todd Selby and French illustrator mcbess lead the art-focused sessions at Apple Union Square and Apple Regent Street, respectively.

apple williamsburg photo walk timothy mulcare
Apple also had a few singers perform for the grand opening of Today at Apple, including Charlie Puth and Leon Bridges at Apple Union Square, Dua Lipa at Apple Regent Street, and Sigrid at Apple Marché Saint-Germain. At Apple Williamsburg, Grammy-nominated musician Steve Lacy held a Music Lab to teach visitors how to create and record music on iOS and macOS devices.

apple marche saint germain coders swift
Other Today at Apple events included:

- Movement artist and star of Apple’s AirPods commercial, Lil Buck, shows off his moves in the Forum at Apple Union Square.
- iPhone photographers cover two miles in 90 minutes as they seek out fashion-forward portraits with photographer Shingi Rice.
- iPhone photographers hit the streets of Brooklyn for a portrait-themed Photo Walk with Timothy Mulcare.
- Aspiring coders of all ages can learn how to code in Swift, Apple’s programming language for iOS and Mac apps.

Apple launched a new website for Today at Apple, which allows those interested to check for sessions in their area and sign up for the classes in advance. During the launch, Apple noted that stores collectively hosted more than 4,000 educational sessions each day under the Today at Apple initiative.

Top Rated Comments

3pp Avatar
49 months ago
How 'progress' has evolved. A mass of humans walking about aimlessly staring into the abyss (Abyss = Retina Screen) searching for stuff other humans have searched for previously. Is this a somehwat bizarre and a depressing indictment of how lazy and self-focussed we have become? Well no. It is on fact a great tool to help today's generation and future generations of servile. Sorry. Infantile. I actually meant to say, information-philes discover the wonders of the world in the comfort of their own ..
Classrooms. Probably. And via a glass screen thing. Yeah.
Hurrah for evolution. And that.
Isn't it?
Wait a minute. Rather than go out there an look at the world for real I'll Google it. Wait a minute. Yup. Yeah. It's a good thing apparently. So. Definitely Hurrah!
What on earth are you rambling on about?
Score: 3 Votes (Like | Disagree)
twinlight Avatar
49 months ago
What about those of us with an Apple Store that doesn't have nice scenery (a mall) what will we be taking photos of?
The staff I guess. Swimsuits and underwear sold separately:p We don't even have Apple Store in the country.

You could go outside the mall?
Score: 1 Votes (Like | Disagree)

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