Journaling Platform 'Day One' Transitions to a Subscription Service

Popular journaling app Day One announced on Wednesday that it is transitioning its platform to a subscription-based service because it offers a more sustainable business model.

The Day One Premium service costs $50 per year and allows users to create unlimited journals, with the promise of additional forthcoming features like Audio Entries, Writing Prompts, and Guided Journaling, as well as a 25 percent discount on book orders.

DayOne2 Showcase 001 03 1
Subscription-based apps tend to divide the user community, but adoption of the model has increased over recent months. Apple incentivized developers to sell their apps for a recurring fee instead of a one-time cost when it made changes to its App Store subscription policies last year. Usually, Apple takes 30 percent of app revenue, but developers who are able to maintain a subscription with a customer longer than a year now see Apple's cut drop down to 15 percent.

In a FAQ posted to its website, the Day One team gave the following reason for its decision to switch to a subscription-based service:

In short, Day One Premium provides the steady, reliable income needed to maintain and grow the Day One platform. It pays for customer support, QA, maintenance, bug-fixes, and development of new features. Recurring revenue from this subscription ensures the Day One Team will continue to provide the level of quality and reliability you've come to expect from us. 

Users who download the Day One app after June 29, 2017, will have a Basic account, which are limited to one photo per entry, one journal, no cloud services, and no access to other Premium features.

Users who paid for Day One last year who don't want to pay a subscription won't lose any features included in Day One 2.0 and all users will continue to receive maintenance and non-Premium updates, according to the company. Users can check their account type in-app by looking at their Account Status – if it says "Plus", then the user purchased Day One 2.0 (or later) before June 29, so they will retain all existing features.

The Day One Premium subscription is available via in-app purchase. Day One Premium is $49.99 per year, but new users are being offered an introductory discount of 30 percent off (so $34.99 per year), while existing users are being offered 50 percent off ($24.99 per year). 

The journaling platform received end-to-end encryption earlier this month. The company also said that Day One Web is currently in beta testing and is scheduled to be released later this year. Day One is now a free download on the iOS App Store and a free app on the Mac App Store.

Tag: Day One

Top Rated Comments

Novus John Avatar
58 months ago
they can go **** themselves, I ain't paying $50 per year for a journaling app.
Score: 100 Votes (Like | Disagree)
GaymerAdam Avatar
58 months ago
Every app now suddenly thinks its big enough and good enough to be used "as a service"... I blame Adobe and Microsoft for giving this mainstream acceptability. All these £5/£10 subscriptions add up. Soon you'll be asked to pay £100 a year to use the calculator! News flash app people... your apps arent worth more than my pension contributions.
Score: 67 Votes (Like | Disagree)
Aiwaz418 Avatar
58 months ago
they can go **** themselves, I ain't paying $50 per year for a journaling app.
Yup. This is a terrible "model", and displays a complete ignorance of what the market demands.
Score: 36 Votes (Like | Disagree)
furi0usbee Avatar
58 months ago
Good decision, every better app should be on a subscription model, $2-3/month is a really not that much.
Everyone wants a free stuff, which is totally disgusting.
You are either trying to create an argument or don't understand the people who have posted. Who said they want free stuff? I used to pay for Day One. I just stopped using it as they removed features. I don't mind paying ONCE for an app, then I CAN DECIDE when and if an upgrade is right for me. I don't want that choice put on the dev and unless I forget to cancel, I still am getting charged. Who wants to keep track of 20 subs? The only sub I have is Office 365, and I use that for work/home. But to say we just want free stuff... NO, we want to PURCHASE, not rent software. v2 of an app may be perfect for my needs. Why would I pay a sub to have the latest updates, when the next version may remove/break things I come to love?

I guess I took the bait...

1Password, you are on notice! Love you guys, get to sub only, I'm out.

Pixelmator PAID
Affinity Designer PAID
Coda PAID
Keyboard Maestro PAID
Transmit PAID
SuperDuper PAID
TextSoap PAID
Pixave PAID
Cocktail PAID
Boom 2 PAID
Flare 2 PAID
Intaglio PAID

And these are just the apps I use now... I have PAID for far more. As you can see, I WANT NOTHING FOR FREE. I simply WANT TO OWN my apps. When they suck, I don't upgrade, I move on. I don't want my hand held constantly with the dev reaching out to pull me back in!
Score: 34 Votes (Like | Disagree)
Aston441 Avatar
58 months ago
Lol that company's done. Obviously they couldn't find VC to support their dreamed of lavish lifestyle. History repeats itself. Next!
Score: 31 Votes (Like | Disagree)
Paul Dawkins Avatar
58 months ago
**** subscriptions.
Score: 30 Votes (Like | Disagree)

Popular Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...