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Journaling Platform 'Day One' Transitions to a Subscription Service

Popular journaling app Day One announced on Wednesday that it is transitioning its platform to a subscription-based service because it offers a more sustainable business model.

The Day One Premium service costs $50 per year and allows users to create unlimited journals, with the promise of additional forthcoming features like Audio Entries, Writing Prompts, and Guided Journaling, as well as a 25 percent discount on book orders.


Subscription-based apps tend to divide the user community, but adoption of the model has increased over recent months. Apple incentivized developers to sell their apps for a recurring fee instead of a one-time cost when it made changes to its App Store subscription policies last year. Usually, Apple takes 30 percent of app revenue, but developers who are able to maintain a subscription with a customer longer than a year now see Apple's cut drop down to 15 percent.

In a FAQ posted to its website, the Day One team gave the following reason for its decision to switch to a subscription-based service:
In short, Day One Premium provides the steady, reliable income needed to maintain and grow the Day One platform. It pays for customer support, QA, maintenance, bug-fixes, and development of new features. Recurring revenue from this subscription ensures the Day One Team will continue to provide the level of quality and reliability you've come to expect from us. 
Users who download the Day One app after June 29, 2017, will have a Basic account, which are limited to one photo per entry, one journal, no cloud services, and no access to other Premium features.

Users who paid for Day One last year who don't want to pay a subscription won't lose any features included in Day One 2.0 and all users will continue to receive maintenance and non-Premium updates, according to the company. Users can check their account type in-app by looking at their Account Status – if it says "Plus", then the user purchased Day One 2.0 (or later) before June 29, so they will retain all existing features.

The Day One Premium subscription is available via in-app purchase. Day One Premium is $49.99 per year, but new users are being offered an introductory discount of 30 percent off (so $34.99 per year), while existing users are being offered 50 percent off ($24.99 per year). 

The journaling platform received end-to-end encryption earlier this month. The company also said that Day One Web is currently in beta testing and is scheduled to be released later this year. Day One is now a free download on the iOS App Store and a free app on the Mac App Store.

Tag: Day One


Top Rated Comments

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28 months ago
they can go **** themselves, I ain't paying $50 per year for a journaling app.
Rating: 100 Votes
28 months ago
Every app now suddenly thinks its big enough and good enough to be used "as a service"... I blame Adobe and Microsoft for giving this mainstream acceptability. All these £5/£10 subscriptions add up. Soon you'll be asked to pay £100 a year to use the calculator! News flash app people... your apps arent worth more than my pension contributions.
Rating: 67 Votes
28 months ago

they can go **** themselves, I ain't paying $50 per year for a journaling app.

Yup. This is a terrible "model", and displays a complete ignorance of what the market demands.
Rating: 36 Votes
28 months ago

Good decision, every better app should be on a subscription model, $2-3/month is a really not that much.
Everyone wants a free stuff, which is totally disgusting.


You are either trying to create an argument or don't understand the people who have posted. Who said they want free stuff? I used to pay for Day One. I just stopped using it as they removed features. I don't mind paying ONCE for an app, then I CAN DECIDE when and if an upgrade is right for me. I don't want that choice put on the dev and unless I forget to cancel, I still am getting charged. Who wants to keep track of 20 subs? The only sub I have is Office 365, and I use that for work/home. But to say we just want free stuff... NO, we want to PURCHASE, not rent software. v2 of an app may be perfect for my needs. Why would I pay a sub to have the latest updates, when the next version may remove/break things I come to love?

I guess I took the bait...

1Password, you are on notice! Love you guys, get to sub only, I'm out.

Pixelmator PAID
Affinity Designer PAID
Coda PAID
Keyboard Maestro PAID
Transmit PAID
SuperDuper PAID
TextSoap PAID
Pixave PAID
Cocktail PAID
Boom 2 PAID
Flare 2 PAID
Intaglio PAID

And these are just the apps I use now... I have PAID for far more. As you can see, I WANT NOTHING FOR FREE. I simply WANT TO OWN my apps. When they suck, I don't upgrade, I move on. I don't want my hand held constantly with the dev reaching out to pull me back in!
Rating: 34 Votes
28 months ago
Lol that company's done. Obviously they couldn't find VC to support their dreamed of lavish lifestyle. History repeats itself. Next!
Rating: 31 Votes
28 months ago
**** subscriptions.
Rating: 30 Votes
28 months ago
While the logic of "subscription" being more sustainable for developer is sound, it's hard to imagine people taking subscriptions for a journaling app.
Rating: 26 Votes
28 months ago
Bye Bye DayOne!
Rating: 20 Votes
28 months ago

Good decision, every better app should be on a subscription model, $2-3/month is a really not that much.
Everyone wants a free stuff, which is totally disgusting.

Subscription = better product = less time wasted and a better experience for you.
Why you can't understand this.

So please don't cry!
Don't blame.


No. Subscription is an evil cancer in the software industry. VERY few pieces of software justifies this model. Software should be payed for, absolutely. I'd rather pay than have free software with ads. But the evilness of the subscription model is that your software stops working the day you stop paying, and your data is held hostage. Unlike the pay once model.
Rating: 18 Votes
28 months ago
$50? What in the world?
Rating: 17 Votes

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