iOS 11 will see a complete overhaul of the App Store on iPhone and iPad, with a new design that looks visually similar to Apple Music's iOS app and new tabs that include Today, Games, Apps, Updates, and Search. In-app purchases are also becoming more discoverable within the new App Store, with featured placement on app product pages, in search results, and as featured items by the editors in the new tabs.
The store page for each app includes detailed information about the app, screenshots, videos, and a purchase button, similar to the current App Store. The store will feature a new App of the Day, Game of the Day, and The Daily List, with the best apps currently available for users to download.
“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”
Within the announcement, Apple also revealed that Monument Valley 2 is launching today exclusively on iOS.
All of the new App Store features will debut alongside iOS 11 this fall.