iOS 11 will see a complete overhaul of the App Store on iPhone and iPad, with a new design that looks visually similar to Apple Music's iOS app and new tabs that include Today, Games, Apps, Updates, and Search. In-app purchases are also becoming more discoverable within the new App Store, with featured placement on app product pages, in search results, and as featured items by the editors in the new tabs.

new app store ios 11
The store page for each app includes detailed information about the app, screenshots, videos, and a purchase button, similar to the current App Store. The store will feature a new App of the Day, Game of the Day, and The Daily List, with the best apps currently available for users to download.

“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”

Within the announcement, Apple also revealed that Monument Valley 2 is launching today exclusively on iOS.

All of the new App Store features will debut alongside iOS 11 this fall.

Top Rated Comments

sshambles Avatar
49 months ago
Great, 9 years and they make it look as bad as the Music app. :|
Score: 11 Votes (Like | Disagree)
KALLT Avatar
49 months ago
The information density is getting so low due to this ridiculous interface. Not what I wanted.
Score: 6 Votes (Like | Disagree)
TwoBytes Avatar
49 months ago
it looks terrible... Where have categories gone? Why is updates in the middle? oh god.
Score: 4 Votes (Like | Disagree)
cariacou Avatar
49 months ago
Oh please no. I'm an Apple fan but Apple Music has an awful GUI
Score: 3 Votes (Like | Disagree)
gower2352 Avatar
49 months ago
Make Steve Jobs Alive Again !
Score: 3 Votes (Like | Disagree)
KazKam Avatar
49 months ago
Congratulations, Apple, now almost all of your core apps' interfaces are homogeneous and really easy to distinguish. Also, I'm so glad you modeled all the apps after my favorite and most intuitive, Music. /s
Score: 2 Votes (Like | Disagree)

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