Apple Pay could arrive in Italy as soon as tomorrow, according to Italian tech blog MacPost.it. The imminent launch of Apple's mobile payment system in Italy has been rumored for several weeks now, but the website claims to have spoken to three different sources from the retail and banking sector who independently confirmed that Apple Pay is set to go live on Wednesday throughout the country.
The exact time of the launch remains unknown, according to the sources, but the general expectation is that Apple Pay will be announced in the morning. Meanwhile, in another indication of the impending launch, the Apple Maps app has started listing Apple Pay as "accepted" at certain retail outlets in Italy, as the following image provided by MacPost.it shows.
Last week, MacRumors noted that an Apple support document shows Italy highlighted on a map which is supposed to indicate Apple Pay participating banks and card issuers. Apple's regional Italian website has listed Apple Pay as "coming soon" since March. Now it looks like it may be only hours away. The contactless payment service is expected to be available in the country through UniCredit, Carrefour Bank, and Boon.
Several major U.S. cities support the Apple Pay for transit feature that Apple has rolled out, providing a simple way for those who use public transportation to pay for rides.
Apple Pay for transit works in Atlanta, the Bay Area, Boston, Chicago, Los Angeles, New York, Orange County, Philadelphia, Portland, San Diego, Seattle, and Washington, DC.
Some of these cities have supported Apple...
Thursday April 30, 2026 10:21 am PDT by Juli Clover
Mother's Day is coming up on Sunday, May 10, and for those who want to order flowers, Apple has a $20 discount available.
Apple Pay users in the U.S. can get $20 off a purchase from 1-800-Flowers when spending $49.99 or more on a Mother's Day flower bouquet and other select merchandise. The discount is available through May 9 with the promo code APPLEPAY.
To get the deal, iPhone users...
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
Woot!! I am loving these Italy rumors since I'll be there in June :D I just wish that Milan store was going to be finished sooner.
You can use Apple Pay worldwide already. Any NFC terminal or vending machine will accept Apple Pay. Its just that Italian banks will start issuing Apple Pay Credit Cards.
Woot!! I am loving these Italy rumors since I'll be there in June :D I just wish that Milan store was going to be finished sooner.
I've read that Apple is aiming to open the store before Christmas, but there's still no firm date unfortunately. Anyway I wish you a nice stay here in Milan even without it, buddy ;)
