Apple today announced that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy.
As revealed in city planning documents earlier this year, the store will be located entirely below the outdoor amphitheater. The sales floor will be accessible by walking down a staircase situated between two waterfalls that form part of the larger fountain. There will also be an elevator available.
Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters.
Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. As part of those plans, Apple Piazza Liberty will be an open space for all to "have a break, be with friends, and discover new interests."
The store will feature Apple's next-generation retail design with indoor trees and a large screen for "Today at Apple" sessions and other events.
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
It doesn't.
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
How is this a bad thing? It doesn't need to affect the decision of buying the product. It's just... nice.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing?
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color.
iPhone 12 mini and iPhone 12
The iPhone 12 mini and iPhone 12...
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Only Silver and Gold are...
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Due to...
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Update 9/7/21: "Being James Bond" is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film "No Time To Die" on October 8 in the United States, a 45-minute retrospective titled "Being James Bond" will be available to watch for free through the Apple TV app, according to Deadline.
The story from MGM is said to feature Daniel Craig reflecting ...
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Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production.
Notchless ...
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Top Rated Comments
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing?