Apple Says New Piazza Liberty Store in Milan, Italy With Waterfall Entrance is Coming Soon

Apple today announced that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy.


As revealed in city planning documents earlier this year, the store will be located entirely below the outdoor amphitheater. The sales floor will be accessible by walking down a staircase situated between two waterfalls that form part of the larger fountain. There will also be an elevator available.

Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters.


Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. As part of those plans, Apple Piazza Liberty will be an open space for all to "have a break, be with friends, and discover new interests."

The store will feature Apple's next-generation retail design with indoor trees and a large screen for "Today at Apple" sessions and other events.

(Thanks, setteBIT!)

Related Roundup: Apple Stores
Tag: Italy

Top Rated Comments

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44 months ago

So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?

It doesn't.

You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
Score: 26 Votes (Like | Disagree)
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44 months ago
Beautiful. Happy to see Apple continuing to invest in stunning architecture.
Score: 14 Votes (Like | Disagree)
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44 months ago

So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?

How is this a bad thing? It doesn't need to affect the decision of buying the product. It's just... nice.

Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.

Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing?
Score: 12 Votes (Like | Disagree)
Avatar
44 months ago

Beautiful. Happy to see Apple continuing to invest in stunning architecture.

So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
Score: 12 Votes (Like | Disagree)
Avatar
44 months ago

It doesn't.

You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.

Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
Score: 10 Votes (Like | Disagree)
Avatar
44 months ago
Nice. Probably financed with the price increase on the MacBook Pro :p
Score: 8 Votes (Like | Disagree)

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