Apple today announced that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy.
As revealed in city planning documents earlier this year, the store will be located entirely below the outdoor amphitheater. The sales floor will be accessible by walking down a staircase situated between two waterfalls that form part of the larger fountain. There will also be an elevator available.
Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters.
Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. As part of those plans, Apple Piazza Liberty will be an open space for all to "have a break, be with friends, and discover new interests."
The store will feature Apple's next-generation retail design with indoor trees and a large screen for "Today at Apple" sessions and other events.
Thursday October 31, 2024 9:42 am PDT by Tim Hardwick
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well.
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Wednesday October 30, 2024 8:01 am PDT by Tim Hardwick
Apple today announced new 14-inch and 16-inch MacBook Pro models featuring M4 Pro and M4 Max chips, alongside a new entry-level 14-inch MacBook Pro powered by the M4 chip.
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The new M4 Pro and M4 Max machines come with a minimum of 24GB of Unified Memory as standard, up from 18GB in the previous models. Both models feature three...
Thursday October 31, 2024 7:06 pm PDT by Joe Rossignol
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance.
Here is a comparison of the results:
Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results)
Mac Studio...
Wednesday October 30, 2024 8:04 am PDT by Joe Rossignol
Apple today in its new MacBook Pro press release announced that the MacBook Air lineup now starts with 16GB of RAM, up from 8GB previously.
This change applies to the 13-inch model with the M2 chip, the 13-inch model with the M3 chip, and the 15-inch model with the M3 chip.
In the U.S., the MacBook Air lineup continues to start at $999, so there is no price increase associated with the...
Apple today announced fully redesigned Mac mini models featuring the M4 and M4 Pro chips, a considerably smaller casing, two front-facing USB-C ports, Thunderbolt 5 connectivity, and more.
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The product refresh marks the first time the Mac mini has been redesigned in over a decade. The enclosure now measures just five by five inches...
Friday November 1, 2024 4:04 am PDT by Tim Hardwick
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain.
In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
Thursday October 31, 2024 4:00 pm PDT by Joe Rossignol
While the new MacBook Pro lineup features faster M4 chip options, Thunderbolt 5 support for higher-end configurations, a nano-texture display option, and more, most of the previous MacBook Pro models with Apple silicon chips still offer the latest overall design, and fast performance, which might lead you to avoid upgrading this year.
If you are planning to skip the new MacBook Pro, here are ...
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
It doesn't.
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
How is this a bad thing? It doesn't need to affect the decision of buying the product. It's just... nice.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing?
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.