Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Acquires 'Dark Data' Machine Learning Company Lattice Data
Lattice uses machine learning techniques to take mass amounts of initially unusable data and turn it into properly labeled and categorized data that can be used for AI, medical research, and more.
It’s unclear who Lattice has been working with, or how Apple would intend to use the technology. Our guess is that there is an AI play here: Our source said that Lattice had been “talking to other tech companies about enhancing their AI assistants,” including Amazon’s Alexa and Samsung’s Bixby, and had recently spent time in South Korea.TechCrunch says the deal closed "a couple of weeks ago," with roughly 20 Lattice engineers having joined Apple.