Strava Expands Social Features With 'Athlete Posts' to Enable Sharing Beyond Workout Updates

by

Running and cycling app Strava today announced a new update focused on expanding the social aspect of the app's toolset, launching first for 36 professional athletes and expanding to all users later this summer. Called "Athlete Posts," the new feature will let the group of athletes post personal stories, ask their fans questions, share gear tips and recommendations, detail their workout plans, and more.

The update is an expansion to Strava's current social feed and activity uploads, which let all users post pictures of their workout, details of where the run or bike ride was located, and enables comments and likes on posts. According to Strava, Athlete Posts will be a more nuanced addition to its social features that will include basic text and link posts without requiring a workout-related activity upload.

strava update 3
Strava said that this will lead to posts related to recipes, article sharing, stories about recent vacations, and will allow users to avoid other social networks in their hunt for sports-related subject matter.

No more digging through forum websites built in the ’90s to find your niche gear question. And you can leave all the political rants and cat GIFs behind on other social networks. Strava’s where you can be a sport nerd, hanging out with other sport nerds, and delightfully little else.

Strava mentioned that early access for the 36 included athletes will allow any user following them to become familiar with the feature ahead of its wide public debut. Some of the athletes who will begin using Athlete Posts today include Lauren Fleshman, Rich Roll, Susie Chan, Adrian Ballinger, and more. The full list can be found on Strava's website.

strava update 2

“Strava is a place where athletes come to connect with each other, share their experiences and learn from one another,” says Aaron Forth, Chief Product Officer at Strava. “And until now, those connections have been based entirely on athletic activities. Our opportunity is to help athletes have conversations beyond their daily activities, sharing everything from favorite gear, to injury recovery tips, to travel recommendations.

To open up those conversations, we are introducing the ability for members to post new types of content. Ultimately, when you want to engage with friends who share your passion for all things running, cycling, swimming, hiking, or any other sport, Strava is the place to do it.”

Athlete Posts will be available for all users when the feature launches wide later this summer, and it won't be part of the Strava Premium membership plan. Strava is available to download for free from the iOS App Store [Direct Link], and the update should begin appearing throughout the day. As the company pointed out in its blog post, users will only notice Athlete Posts if they follow one of the 36 participating athletes.

Tag: Strava

Top Rated Comments

Zirel Avatar
49 months ago
Strava is the only App that matters for runners and cyclists.

Their native app for the Apple Watch is a real killer app!
Score: 1 Votes (Like | Disagree)
sos47 Avatar
49 months ago
strava becomes more and more like facebook. i hope, they do never include fitness related things like counting steps ... they should focus on sports.
Score: 1 Votes (Like | Disagree)
Xavier Avatar
49 months ago
I do like how Strava has become a platform to connect, explore and then blog about your adventures. I started using premium last year and expanding my training data to Strava (as well as training peaks and golden cheetah). It would be great to include blogs of race reports, gravel grinding adventures, challenges, and equipment reviews for other local friends and new comers to the area.
Score: 1 Votes (Like | Disagree)

Top Stories

magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
bloodoxygenapplewatch

Apple Watch Series 7 Rumored to Feature Blood Glucose Monitoring

Monday January 25, 2021 5:05 am PST by
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews. The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor. Measuring blood glucose levels,...
maxresdefault

Microsoft Touts Surface Pro 7 as 'The Better Choice' Over MacBook Pro in New Ad

Saturday January 23, 2021 11:02 am PST by
Microsoft yesterday shared a new ad on YouTube titled "Microsoft Surface Pro 7: The Better Choice," in which the company compares its tablet computer to Apple's 13-inch M1 MacBook Pro, as spotted by MSPoweruser. The ad highlights the Surface Pro 7's touchscreen and included stylus as opposed to only a "little bar" (the Touch Bar) on the MacBook Pro. Other advantages of the Surface Pro 7...
airpods galaxy buds comparison

Samsung Galaxy Buds Pro vs. Apple AirPods Pro

Friday January 22, 2021 2:34 pm PST by
Samsung in January unveiled new flagship Galaxy S21 smartphones and alongside the new phones, introduced the $200 Galaxy Buds Pro, which are priced at $199 and offer Active Noise Cancellation. Subscribe to the MacRumors YouTube channel for more videos. These new Galaxy Buds Pro are clearly designed to compete with Apple's AirPods Pro, so we thought we'd compare the two sets of earbuds in our...
2021 mbp sd slot feature2

Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
time to walk apple watch

Apple Fitness+ Feature 'Time to Walk' Launching Soon With Audio Stories From Special Guests

Saturday January 23, 2021 7:13 pm PST by
Earlier this week, Apple seeded the watchOS 7.3 Release Candidate, which is typically the final beta version of a software update. The release notes for the update list a new "Time to Walk" feature for Apple Fitness+ subscribers, described as "an audio experience in the Workout app where guests share inspiring stories as you walk." Apple Fitness+ subscribers will be able to open the Workout...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
q4 2020 mac growth feature

Mac Sales Skyrocketing After M1 Launch

Tuesday January 19, 2021 3:00 am PST by
Apple's worldwide Mac shipments grew massively in the fourth quarter of 2020 after the launch of three new Macs with the M1 chip, according to new PC shipping estimates shared by Gartner. Apple shipped an estimated 6.9 million Macs, up from the 5.25 million it shipped at the same time in 2019, marking significant growth of 31.3 percent. In spite of the growth of Mac sales, Apple remained...
apple time to walk apple watch airpods 01252021 inline

Apple's New 'Time to Walk' Feature Launches Today for Fitness+ Subscribers

Monday January 25, 2021 6:30 am PST by
Apple today officially introduced Time to Walk, a new feature for Apple Fitness+ subscribers with audio stories from influential people that Apple Watch users can listen to with AirPods or other wireless headphones while walking. Time to Walk episodes will be automatically downloaded to the Apple Watch with a Fitness+ subscription, and users can start an episode directly from the Workout...