Twitter Working on 24/7 Live Streaming Network of TV Shows to Rival Current News Outlets

by

Twitter is gearing up to launch an always-on, live-streaming video section of its apps and desktop site, which would run 24/7 and is ostensibly referred to as "Twitter TV" (via BuzzFeed News). The news comes from Twitter COO and CFO Anthony Noto, who said the 24/7 video update would be an expansion of Twitter's current live video efforts, which in the past have covered big events like the Presidential inauguration and pre- and post-shows for the 2017 Oscars.

Live video has become such a pillar of success and growth for the social network that it's helped Twitter gain access to advertisements in the 15-to-30 second range, for which advertisers "typically write big checks to TV networks." A beefier lineup of live videos on an always-on network could boost Twitter's profits even higher, although Noto noted that the launch of such a service will still take some time.


Specific type of content beyond news, sports, and entertainment reporting -- like scripted shows -- was not revealed, although it appears the company intends to strictly focus on current events coverage. Noto did mention that the company is "working on many, many things," however.

“We will definitely have 24/7 [video] content on Twitter,” Noto said during an extensive interview about the company’s live video strategy last week. “Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.”

Twitter will take some time to reach its 24/7 programming goal, Noto said, without offering a timetable. But he indicated much more programming in the works. “We’re working on many, many things,” Noto said. “There’s a lot in the pipeline.”

Ultimately, Noto is hoping that Twitter's 24/7 live video service could become a network that has a mix of "of ultra-premium content and not-so-ultra-premium content," meaning that viewers can tune in for shows they're interested in, and then use Twitter TV as background noise for the rest of the day.

Jeremy Liew of venture capital firm Lightspeed Venture Partners referred to this type of content as "ambient digital video," and said Twitter could very well fill a gap left over by premium services like Netflix and HBO, which are always seeking full viewer attention.

From Twitter’s perspective, becoming a source of always-on-in-the-background video in the way that CNBC is in airports would be a great outcome. “We think that is a great way to have the programming carried along with you during your day,” Noto said. “Focus in on it when you hear something that’s of interest, but then maybe not be 100% focused on it when it’s not of interest. I did that myself during the debates.”

Closer to debut is said to be a handful of new shows that Twitter will introduce as a means to boost advertising revenue in the near-term. The company is said to be pitching advertisers to spend money on its video content as soon as next week, but Noto didn't mention what kind of shows and videos are incoming. Likely candidates will be sports-related shows compared to SportsCenter on ESPN, with Twitter still reeling from the loss of the chance to stream NFL games over the course of the 2017-2018 season to streaming video rival Amazon.

The Twitter TV news comes alongside Twitter's better-than-expected first quarter earnings report, in which it generated $548 million in revenue with earnings of 11 cents per share, besting predictions that the company would net around $511 million in revenue with earnings of one cent per share. The number is still a noticeable decline from the $595 million earnings in the year-ago quarter. Twitter also introduced 9 million new users in the quarter, raising its monthly active users to 328 million.

Tag: Twitter

Top Rated Comments

(View all)
Avatar
46 months ago
Oh now this could be neat. I get my news from Twitter these days, or rather, it alerts me to news posted by BBC etc. Plus with how fast communication is on Twitter you can see events unfolding easily.

Hopefully it'll also include fake news eradication. If any popular news story is fake then users are alerted to the fact(s).
[doublepost=1493220541][/doublepost]

Did the streaming thing really work out that well for Twitter? I mean, if so, more power to them I guess...

I found it useful, twitter strikes me as the least "region locked" social media app. It's dead easy to access, use, follow stories. I don't know if any other social media app hosted such videos. If they did they weren't as visible as Twitters.
Score: 1 Votes (Like | Disagree)
Avatar
46 months ago

http://gizmodo.com/former-facebook-workers-we-routinely-suppressed-conser-1775461006
http://www.foxnews.com/tech/2016/05/26/10-times-facebook-censored-conservatives.html
http://www.npr.org/sections/thetwo-way/2016/05/10/477525204/is-facebook-suppressing-politically-conservative-content
https://www.intellihub.com/facebook-censors-pro-trump-negative-hillary-news/
http://www.dailymail.co.uk/news/article-3603345/Conservative-activist-Lauren-Southern-banned-Facebook-mentioning-censorship.html ('http://www.dailymail.co.uk/news/article-3603345/Conservative-activist-Lauren-Southern-banned-Facebook-mentioning-censorship.html')

('http://www.dailymail.co.uk/news/article-3603345/Conservative-activist-Lauren-Southern-banned-Facebook-mentioning-censorship.html')
And? Various articles reporting on the unverified claims of the ex-employees. Doesn't make them true.

"The plural of anecdote is not data." :D


All of the fact-checking websites have a liberal bias, so they’re not really reliable.

The hilarity of this statement aside, literally everything has at least some bias even if it's unconscious, so if you're going to dismiss anything biased as unreliable you might as well just stop reading the news altogether.
Score: 1 Votes (Like | Disagree)
Avatar
46 months ago
I'm... actually really ok with this idea. I watched the presidential debates via Twitter on the Apple TV and having access to tweets as a sidebar was kinda cool.

Additionally, my point of view as of late that Twitter, as a social network, is kind of the go-to for breaking news.
Score: 1 Votes (Like | Disagree)
Avatar
46 months ago

There was a recent one involving a left wing politician

If you're on about who I think you are there are many who would dispute her labeling as "left wing" :p I hear you though.

I mean that a lot of left-wingers define fake news as news they don’t agree with. A great example being Facebook deliberately taking down conservative news.

ooh watch out for spreading fake (or at least unverified) news yourself! ;)

http://www.snopes.com/is-facebook-censoring-conservative-news/
Score: 1 Votes (Like | Disagree)
Avatar
46 months ago

I'm... actually really ok with this idea. I watched the presidential debates via Twitter on the Apple TV and having access to tweets as a sidebar was kinda cool.

Additionally, my point of view as of late that Twitter, as a social network, is kind of the go-to for breaking news.

I actually felt the same way. I watched the presidential debate through twitter and it is a pretty cool way to gather news on the Apple TV.
Score: 1 Votes (Like | Disagree)
Avatar
46 months ago

Depends on your definition of “fake news”.

Well, *the* definition of it. Fake= not real, News= content designed to inform people of current events.

There was a recent one involving a left wing politician, I've mentioned it here before, everything originated from an anonymous forum (you can imagine which one) where a lot of people discussed how to disgrace this politician. Soon after a bunch of right wing/low-follower accounts on Twitter began spreading messages like "rumor has it XYZ" featuring the same content discussed on the aforementioned forum. Soon after that right wing fake news outlets began running these rumors - not so much as proving them, but simply repeating the lies in order to create confusion, chaos, misinformation. (I'm not going to mention names because I'm not perpetuating the lie)

(come to think of it there was another one about a UK politician too recently. A lie that was repeated, that his opponent engaged in but it was never an issue with her.)

It goes hand in hand with people losing their critical thinking abilities. Sad, scary times.
Score: 1 Votes (Like | Disagree)

Top Stories

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Kuo: iPhone 12 Pro Demand Higher Than Expected

Sunday October 18, 2020 10:39 pm PDT by
TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales. Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Hands-On With Apple's MagSafe Charger for iPhone 12

Monday October 19, 2020 11:54 am PDT by
Alongside the new iPhone 12 models, Apple introduced a MagSafe charger that attaches to the back of the iPhones using magnets embedded both in the charger and in the iPhone. It allows for speedier charging and paves the way for a portless iPhone in the future. MagSafe chargers are shipping out and are in some Apple retail locations now, and we picked one up to check it out. Subscribe to the ...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Some Apple Watch SE Owners Experiencing Issues With Overheating [Updated]

Monday October 19, 2020 11:38 am PDT by
There may be an issue with the new Apple Watch SE, which some users have found is overheating after a few hours of usage. Several Apple Watch SE owners in South Korea have run into problems, as noted in a Reddit post chronicling the complaints. There have been six reports from Apple Watch SE owners in South Korea who have had their Apple Watches get hot and malfunction, with a yellow spot...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...