Apple Increases App Store Pricing in Mexico, Denmark, and Countries That Use the Euro

Apple today sent out an email to developers announcing App Store pricing increases in Denmark, Mexico, and all territories that use the Euro currency. The new pricing changes will go into effect before the end of next week, with Apple citing changes in foreign exchange rates as the reason behind the price hike.

Due to foreign exchange rate changes, prices for apps and in-app purchases (excluding auto-renewable subscriptions) will increase in Denmark, Mexico, and all territories that use the Euro currency in the next 7 days. Auto-renewable subscription prices will not be affected. You can change the price of your subscription at any time in iTunes Connect with the option to preserve prices for existing subscribers.

French site iPhoneAddict has shared a chart listing the new pricing tiers in Austria, Bulgaria, Estonia, France, and Slovakia. In those countries, app pricing will now start at 1.09 euros, up from 0.99 euros. Similar pricing increases will be seen in the other affected countries.


Along with the App Store price change, Apple has announced that a value added tax (VAT) rate of five percent will go into effect for customers in Taiwan starting on May 1, 2017. Apps and in-app purchases will be affected.

On May 1, 2017, a value added tax (VAT) rate of 5% will go into effect for customers in Taiwan buying apps and in-app purchases. We will administer the collection of taxes from customers and the remittance of taxes to the appropriate tax authority in Taiwan. Your proceeds will be reduced accordingly, and will be calculated based on the tax exclusive price.

Apple's App Store price hike in Denmark, Mexico, and countries that use the Euro comes just a few days after Apple announced a significant decrease in its affiliate program commission rate. Sites linking to the App Store used to receive a 7 percent cut when someone purchased an app, but that number will drop to 2.5 percent next week, impacting many websites that rely on App Store commissions.

Top Rated Comments

(View all)
Avatar
44 months ago
*exchange rate makes euro worth less* We have to increase the price of everything!
*exchange rate makes euro worth more* Decreasing the price? In your dreams!!!
Score: 20 Votes (Like | Disagree)
Avatar
44 months ago
Moderator Note:

It's been made perfectly clear that Mexico and Denmark do not use the Euro so can we get the discussion back on topic please.
Score: 15 Votes (Like | Disagree)
Avatar
44 months ago
I had no idea that México uses the Euro.
This is why the Oxford Comma is important.
Score: 14 Votes (Like | Disagree)
Avatar
44 months ago

"will increase in Denmark, Mexico, and all territories that use the Euro currency"

I'm not entirely sure what's unclear here. Prices are increasing in countries that use the Euro AND Denmark.
Score: 9 Votes (Like | Disagree)
Avatar
44 months ago
So Mexico will pay for the wall... one app at a time.
Score: 9 Votes (Like | Disagree)
Avatar
44 months ago
This is Tim's idea. Greedy miser.
Any excuse to raise prices. If the EURO appreciates significantly will the prices get lowered. Hell no.
Score: 6 Votes (Like | Disagree)

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