Apple's new video editing app Clips, released on April 6, saw between 500,000 and 1 million downloads during its first four days of availability, according to estimates from app analytics firm App Annie that were shared with TechCrunch.

Following its release, Clips climbed to the number 28 spot in the U.S. App Store, but it hasn't managed to attain a higher rank as of yet. In comparison, Apple's Music Memos app, which is aimed at a smaller number of users, reached number 29 during its first day of availability.

clipsapp
Since its release, Clips' App Store ranking has declined. On Thursday, it was number 28, but on Saturday, it dropped to 39 and today it's ranked as the number 53 app. Clips may grow in popularity as it's discovered by iOS users. Apple is featuring it in the App Store and is listed in the "New Apps We Love" section.

"The average user is not yet aware of it," notes Danielle Levitas, Senior Vice President, Research & Professional Services at App Annie. "They'll start to become more aware of it through that network effect as people share these clips in Facebook, in Instagram, in WeChat," she says. Clips does not have its own built in social network, so it will rely on these shares.

Clips, as the name suggests, lets users combine several video clips, images, and photos with voice-based titles, music, filters, and graphics to create enhanced videos that are up to an hour in length.


Videos created with Clips can be shared via the Messages app or shared on various social networks like Instagram and Facebook, but there's no built-in social networking capabilities that could allow the app to compete with apps like Snapchat.

Clips can be downloaded from the App Store for free. [Direct Link]

Tag: Clips

Top Rated Comments

Johnny907 Avatar
92 months ago
Downloaded by a million users, used once then forgotten/deleted by 995,000 of them a day later.
Score: 3 Votes (Like | Disagree)
I7guy Avatar
92 months ago
So the estimates can be up to 2x incorrect? I'd like to know how they could possibly estimate the number of downloads. My download wasn't counted.o_O
Score: 1 Votes (Like | Disagree)
sevoneone Avatar
92 months ago
I have to say, once I actually used it, the more impressed I was by it. You can make a fun, Buzz Feed like 20 second video really fast with music and titles. There are a few features I wish it had out of the box, like being able to customize fonts and colors, but they are likely to add that in the future. There are also some not so obvious features that are really nice once you discover them, like pinching to zoom/move a photo while holding the record button allows you to "Ken Burns" the photo.

It isn't a perfect app, but it is fun and I hope they keep it around.
Score: 1 Votes (Like | Disagree)

Popular Stories

Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPad Air 12

12.9-Inch iPad Air Now Rumored to Feature Mini-LED Display

Thursday April 18, 2024 7:37 am PDT by
The rumored 12.9-inch iPad Air that is expected to be announced in May will be equipped with a mini-LED display like the current 12.9-inch iPad Pro, according to Ross Young, CEO of research firm Display Supply Chain Consultants. The existing 10.9-inch iPad Air is equipped with a standard LCD panel, and the move to mini-LED technology for the 12.9-inch model would provide increased brightness for...