Apple's new video editing app Clips, released on April 6, saw between 500,000 and 1 million downloads during its first four days of availability, according to estimates from app analytics firm App Annie that were shared with TechCrunch.

Following its release, Clips climbed to the number 28 spot in the U.S. App Store, but it hasn't managed to attain a higher rank as of yet. In comparison, Apple's Music Memos app, which is aimed at a smaller number of users, reached number 29 during its first day of availability.

clipsapp
Since its release, Clips' App Store ranking has declined. On Thursday, it was number 28, but on Saturday, it dropped to 39 and today it's ranked as the number 53 app. Clips may grow in popularity as it's discovered by iOS users. Apple is featuring it in the App Store and is listed in the "New Apps We Love" section.

"The average user is not yet aware of it," notes Danielle Levitas, Senior Vice President, Research & Professional Services at App Annie. "They'll start to become more aware of it through that network effect as people share these clips in Facebook, in Instagram, in WeChat," she says. Clips does not have its own built in social network, so it will rely on these shares.

Clips, as the name suggests, lets users combine several video clips, images, and photos with voice-based titles, music, filters, and graphics to create enhanced videos that are up to an hour in length.


Videos created with Clips can be shared via the Messages app or shared on various social networks like Instagram and Facebook, but there's no built-in social networking capabilities that could allow the app to compete with apps like Snapchat.

Clips can be downloaded from the App Store for free. [Direct Link]

Tag: Clips

Top Rated Comments

Johnny907 Avatar
71 months ago
Downloaded by a million users, used once then forgotten/deleted by 995,000 of them a day later.
Score: 3 Votes (Like | Disagree)
I7guy Avatar
71 months ago
So the estimates can be up to 2x incorrect? I'd like to know how they could possibly estimate the number of downloads. My download wasn't counted.o_O
Score: 1 Votes (Like | Disagree)
sevoneone Avatar
71 months ago
I have to say, once I actually used it, the more impressed I was by it. You can make a fun, Buzz Feed like 20 second video really fast with music and titles. There are a few features I wish it had out of the box, like being able to customize fonts and colors, but they are likely to add that in the future. There are also some not so obvious features that are really nice once you discover them, like pinching to zoom/move a photo while holding the record button allows you to "Ken Burns" the photo.

It isn't a perfect app, but it is fun and I hope they keep it around.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
Apple Watch 6 New Features Feature 2

Six New Apple Watch Features Coming Later This Year

Friday September 23, 2022 8:12 am PDT by
With new Apple Watch Ultra and Series 8 models now in the hands of customers, Apple has brought a host of smart new features to many people's wrists. But there's more to come. Apple has a handful of additional features in store for Apple Watch Series 8 and Apple Watch Ultra owners before the year's end, and some of them are watchOS 9 functions, which means they will even work on older Apple ...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...