AT&T Unlimited Plus Data Plan Now Includes Free HBO Subscription

by

Thanks to AT&T's acquisition of Time Warner, customers on the network's Unlimited Plus data plan will now have the chance to watch HBO programming at no additional cost. Beginning tomorrow, April 6, customers on Unlimited Plus data plans who already subscribe to HBO through AT&T video services like DirecTV, DirecTV Now, or U-Verse TV, will no longer have to pay for the premium channel.

For the same customers on Unlimited Plus and one of AT&T's video services who don't have HBO, they'll be able to automatically receive access to the premium network as well. Lastly, for cord-cutters without a cable package who subscribe to Unlimited Plus, AT&T is offering HBO content either through DirecTV Now or HBO GO apps. Pricing on Unlimited Plus remains the same at $90/month for one line and $145/month for two lines, with additional lines added at the cost of $20 per new line.


Unlimited data plans have come back in full force this year, with new options from all four major carriers launching within a week of one another.

“People who want the best in entertainment want HBO. This latest unlimited wireless plan shows AT&T continuing to innovate and give customers what they desire,” said Bernadette Aulestia, executive vice president of Global Distribution, HBO. “When consumers see HBO as part of an entertainment package, they know they are getting the valued benefit of some of the greatest original programming and most recent Hollywood movies.”

AT&T is also offering Unlimited Plus users a $25 monthly video credit that can be used on its range of video services as long as they remain on the wireless plan. The monthly credit starts within three bill cycles, while the free HBO credit starts within two bill cycles.

In related premium channel news, cord-cutting service Sling TV recently added Showtime into its lineup at the additional cost of $10 per month for Sling TV users. The channels include Showtime, Showtime 2, Showtime Beyond, and more, and includes all of Showtime's original series like Homeland, Shameless, and the upcoming reboot of Twin Peaks.

Tags: AT&T, HBO

Top Rated Comments

(View all)
Avatar
46 months ago
Finally, something nice, unexpected, and uniquely value-adding from AT&T.
Score: 5 Votes (Like | Disagree)
Avatar
46 months ago
First a 25$ credit towards my DirecTv for my unlimited plan. Now my HBO is free. ATT is making it real hard to leave. Well played ATT, well played.
Score: 4 Votes (Like | Disagree)
Avatar
46 months ago

Your move, T-Mobile. Although I won't complain as they gave me free MLB at Bat Premium yesterday. It's pretty neat how you can customize that app icon now. I've got my KC Royals right on my home screen!

Go Royals!!!
Score: 3 Votes (Like | Disagree)
Avatar
46 months ago
Now let's sit back and wait for T-Mobile's counterattack, I meant... counteroffer.
Score: 3 Votes (Like | Disagree)
Avatar
46 months ago
Sure sounds good but all of these companies are getting WAY too big. Being able to competitively offer premium programing for free w/ no impact on a customer's data plan allocation because a public utility company also owns a media conglomerate is too much for me.

Sadly, no one breaks up companies anymore. Merge merge merge until they own it all.
Score: 3 Votes (Like | Disagree)
Avatar
46 months ago
A little progress from AT&T. Add free data roaming, even if it's 2G, and you'd get me back, AT&T. When I travel overseas, having access to messaging, email, and maps is a lifesaver. Not having those "blackout hours" between arriving into a different country and finally getting a local SIM card is very comforting.
Score: 2 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

Images of Supposed AirPods Diagnosis Tool Shared Online

Thursday October 22, 2020 5:24 am PDT by
Apple is reportedly rolling out a new tool to Apple service providers for testing AirPods, according to leaker known as "Fudge," who shared images of the tool on Twitter. Apple appears to be seeking to reduce unnecessary AirPods services by more accurately diagnosing the cause of a fault. Instances of a dirt-blockage, which may be difficult to ascertain visually, can apparently be...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...