AT&T Unlimited Plus Data Plan Now Includes Free HBO Subscription

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Thanks to AT&T's acquisition of Time Warner, customers on the network's Unlimited Plus data plan will now have the chance to watch HBO programming at no additional cost. Beginning tomorrow, April 6, customers on Unlimited Plus data plans who already subscribe to HBO through AT&T video services like DirecTV, DirecTV Now, or U-Verse TV, will no longer have to pay for the premium channel.

For the same customers on Unlimited Plus and one of AT&T's video services who don't have HBO, they'll be able to automatically receive access to the premium network as well. Lastly, for cord-cutters without a cable package who subscribe to Unlimited Plus, AT&T is offering HBO content either through DirecTV Now or HBO GO apps. Pricing on Unlimited Plus remains the same at $90/month for one line and $145/month for two lines, with additional lines added at the cost of $20 per new line.


Unlimited data plans have come back in full force this year, with new options from all four major carriers launching within a week of one another.

“People who want the best in entertainment want HBO. This latest unlimited wireless plan shows AT&T continuing to innovate and give customers what they desire,” said Bernadette Aulestia, executive vice president of Global Distribution, HBO. “When consumers see HBO as part of an entertainment package, they know they are getting the valued benefit of some of the greatest original programming and most recent Hollywood movies.”

AT&T is also offering Unlimited Plus users a $25 monthly video credit that can be used on its range of video services as long as they remain on the wireless plan. The monthly credit starts within three bill cycles, while the free HBO credit starts within two bill cycles.

In related premium channel news, cord-cutting service Sling TV recently added Showtime into its lineup at the additional cost of $10 per month for Sling TV users. The channels include Showtime, Showtime 2, Showtime Beyond, and more, and includes all of Showtime's original series like Homeland, Shameless, and the upcoming reboot of Twin Peaks.

Tags: AT&T, HBO

Top Rated Comments

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44 months ago
Finally, something nice, unexpected, and uniquely value-adding from AT&T.
Score: 5 Votes (Like | Disagree)
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44 months ago
First a 25$ credit towards my DirecTv for my unlimited plan. Now my HBO is free. ATT is making it real hard to leave. Well played ATT, well played.
Score: 4 Votes (Like | Disagree)
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44 months ago

Your move, T-Mobile. Although I won't complain as they gave me free MLB at Bat Premium yesterday. It's pretty neat how you can customize that app icon now. I've got my KC Royals right on my home screen!

Go Royals!!!
Score: 3 Votes (Like | Disagree)
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44 months ago
Now let's sit back and wait for T-Mobile's counterattack, I meant... counteroffer.
Score: 3 Votes (Like | Disagree)
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44 months ago
Sure sounds good but all of these companies are getting WAY too big. Being able to competitively offer premium programing for free w/ no impact on a customer's data plan allocation because a public utility company also owns a media conglomerate is too much for me.

Sadly, no one breaks up companies anymore. Merge merge merge until they own it all.
Score: 3 Votes (Like | Disagree)
Avatar
44 months ago
A little progress from AT&T. Add free data roaming, even if it's 2G, and you'd get me back, AT&T. When I travel overseas, having access to messaging, email, and maps is a lifesaver. Not having those "blackout hours" between arriving into a different country and finally getting a local SIM card is very comforting.
Score: 2 Votes (Like | Disagree)

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