AT&T Unlimited Plus Data Plan Now Includes Free HBO Subscription

Thanks to AT&T's acquisition of Time Warner, customers on the network's Unlimited Plus data plan will now have the chance to watch HBO programming at no additional cost. Beginning tomorrow, April 6, customers on Unlimited Plus data plans who already subscribe to HBO through AT&T video services like DirecTV, DirecTV Now, or U-Verse TV, will no longer have to pay for the premium channel.

For the same customers on Unlimited Plus and one of AT&T's video services who don't have HBO, they'll be able to automatically receive access to the premium network as well. Lastly, for cord-cutters without a cable package who subscribe to Unlimited Plus, AT&T is offering HBO content either through DirecTV Now or HBO GO apps. Pricing on Unlimited Plus remains the same at $90/month for one line and $145/month for two lines, with additional lines added at the cost of $20 per new line.


Unlimited data plans have come back in full force this year, with new options from all four major carriers launching within a week of one another.

“People who want the best in entertainment want HBO. This latest unlimited wireless plan shows AT&T continuing to innovate and give customers what they desire,” said Bernadette Aulestia, executive vice president of Global Distribution, HBO. “When consumers see HBO as part of an entertainment package, they know they are getting the valued benefit of some of the greatest original programming and most recent Hollywood movies.”

AT&T is also offering Unlimited Plus users a $25 monthly video credit that can be used on its range of video services as long as they remain on the wireless plan. The monthly credit starts within three bill cycles, while the free HBO credit starts within two bill cycles.

In related premium channel news, cord-cutting service Sling TV recently added Showtime into its lineup at the additional cost of $10 per month for Sling TV users. The channels include Showtime, Showtime 2, Showtime Beyond, and more, and includes all of Showtime's original series like Homeland, Shameless, and the upcoming reboot of Twin Peaks.