AT&T Unlimited Plus Data Plan Now Includes Free HBO Subscription

Thanks to AT&T's acquisition of Time Warner, customers on the network's Unlimited Plus data plan will now have the chance to watch HBO programming at no additional cost. Beginning tomorrow, April 6, customers on Unlimited Plus data plans who already subscribe to HBO through AT&T video services like DirecTV, DirecTV Now, or U-Verse TV, will no longer have to pay for the premium channel.

For the same customers on Unlimited Plus and one of AT&T's video services who don't have HBO, they'll be able to automatically receive access to the premium network as well. Lastly, for cord-cutters without a cable package who subscribe to Unlimited Plus, AT&T is offering HBO content either through DirecTV Now or HBO GO apps. Pricing on Unlimited Plus remains the same at $90/month for one line and $145/month for two lines, with additional lines added at the cost of $20 per new line.


Unlimited data plans have come back in full force this year, with new options from all four major carriers launching within a week of one another.
“People who want the best in entertainment want HBO. This latest unlimited wireless plan shows AT&T continuing to innovate and give customers what they desire,” said Bernadette Aulestia, executive vice president of Global Distribution, HBO. “When consumers see HBO as part of an entertainment package, they know they are getting the valued benefit of some of the greatest original programming and most recent Hollywood movies.”
AT&T is also offering Unlimited Plus users a $25 monthly video credit that can be used on its range of video services as long as they remain on the wireless plan. The monthly credit starts within three bill cycles, while the free HBO credit starts within two bill cycles.

In related premium channel news, cord-cutting service Sling TV recently added Showtime into its lineup at the additional cost of $10 per month for Sling TV users. The channels include Showtime, Showtime 2, Showtime Beyond, and more, and includes all of Showtime's original series like Homeland, Shameless, and the upcoming reboot of Twin Peaks.

Tags: AT&T, HBO


Top Rated Comments

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3 weeks ago
Finally, something nice, unexpected, and uniquely value-adding from AT&T.
Rating: 5 Votes
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3 weeks ago
First a 25$ credit towards my DirecTv for my unlimited plan. Now my HBO is free. ATT is making it real hard to leave. Well played ATT, well played.
Rating: 4 Votes
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3 weeks ago
Now let's sit back and wait for T-Mobile's counterattack, I meant... counteroffer.
Rating: 3 Votes
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3 weeks ago
Sure sounds good but all of these companies are getting WAY too big. Being able to competitively offer premium programing for free w/ no impact on a customer's data plan allocation because a public utility company also owns a media conglomerate is too much for me.

Sadly, no one breaks up companies anymore. Merge merge merge until they own it all.
Rating: 3 Votes
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3 weeks ago

Your move, T-Mobile. Although I won't complain as they gave me free MLB at Bat Premium yesterday. It's pretty neat how you can customize that app icon now. I've got my KC Royals right on my home screen!

Go Royals!!!
Rating: 3 Votes
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3 weeks ago

I have HBO on my DirecTV Now subscription. I guess I haven't found a compelling reason to spend $5/month for it. Maybe I should start watching some of the series, but why is it that to have something on Premium Channels, it has to have gratuitous sex and violence in it, when all of the classics from the golden age of movies had neither (overtly), and are still watchable, and enjoyable.

Not that I'm a prude, but those things, as a substitute for good story telling are obvious voids in the writing.


There are probably several HBO series currently airing that you'd like. They're not all just different takes on Game of Thrones or True Detective or whatever as you seem to be assuming.
Rating: 2 Votes
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3 weeks ago
So much for net neutrality.
Rating: 2 Votes
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3 weeks ago

I guess it sweetens the pot, but you only get free HBO if you also subscribe to their other TV subscription services. If they offered HBO alone with unlimited data sans any other subscription requirements that would be something.

According to the linked AT&T page they do:

"If you don’t subscribe to an AT&T video service, you can access your HBO content through the DIRECTV NOW and HBO Go apps."
Rating: 2 Votes
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3 weeks ago
A little progress from AT&T. Add free data roaming, even if it's 2G, and you'd get me back, AT&T. When I travel overseas, having access to messaging, email, and maps is a lifesaver. Not having those "blackout hours" between arriving into a different country and finally getting a local SIM card is very comforting.
Rating: 2 Votes
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3 weeks ago

A little progress from AT&T. Add free data roaming, even if it's 2G, and you'd get me back, AT&T. When I travel overseas, having access to messaging, email, and maps is a lifesaver. Not having those "blackout hours" between arriving into a different country and finally getting a local SIM card is very comforting.


Free data roaming while in Canada or Mexico is included. Not overseas though.

I travel to Canada all the time - I live on a border city. THIS was the main reason I switched to unlimited plus. Now I don't have to turn my phone off after crossing the border.
Rating: 2 Votes
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