Thanks to AT&T's acquisition of Time Warner, customers on the network's Unlimited Plus data plan will now have the chance to watch HBO programming at no additional cost. Beginning tomorrow, April 6, customers on Unlimited Plus data plans who already subscribe to HBO through AT&T video services like DirecTV, DirecTV Now, or U-Verse TV, will no longer have to pay for the premium channel.

For the same customers on Unlimited Plus and one of AT&T's video services who don't have HBO, they'll be able to automatically receive access to the premium network as well. Lastly, for cord-cutters without a cable package who subscribe to Unlimited Plus, AT&T is offering HBO content either through DirecTV Now or HBO GO apps. Pricing on Unlimited Plus remains the same at $90/month for one line and $145/month for two lines, with additional lines added at the cost of $20 per new line.

hbo unlimited att
Unlimited data plans have come back in full force this year, with new options from all four major carriers launching within a week of one another.

“People who want the best in entertainment want HBO. This latest unlimited wireless plan shows AT&T continuing to innovate and give customers what they desire,” said Bernadette Aulestia, executive vice president of Global Distribution, HBO. “When consumers see HBO as part of an entertainment package, they know they are getting the valued benefit of some of the greatest original programming and most recent Hollywood movies.”

AT&T is also offering Unlimited Plus users a $25 monthly video credit that can be used on its range of video services as long as they remain on the wireless plan. The monthly credit starts within three bill cycles, while the free HBO credit starts within two bill cycles.

In related premium channel news, cord-cutting service Sling TV recently added Showtime into its lineup at the additional cost of $10 per month for Sling TV users. The channels include Showtime, Showtime 2, Showtime Beyond, and more, and includes all of Showtime's original series like Homeland, Shameless, and the upcoming reboot of Twin Peaks.

Tags: AT&T, HBO

Top Rated Comments

116 months ago
Finally, something nice, unexpected, and uniquely value-adding from AT&T.
Score: 5 Votes (Like | Disagree)
NinjaHERO Avatar
116 months ago
First a 25$ credit towards my DirecTv for my unlimited plan. Now my HBO is free. ATT is making it real hard to leave. Well played ATT, well played.
Score: 4 Votes (Like | Disagree)
116 months ago
Your move, T-Mobile. Although I won't complain as they gave me free MLB at Bat Premium yesterday. It's pretty neat how you can customize that app icon now. I've got my KC Royals right on my home screen!
Go Royals!!!
Score: 3 Votes (Like | Disagree)
Amazing Iceman Avatar
116 months ago
Now let's sit back and wait for T-Mobile's counterattack, I meant... counteroffer.
Score: 3 Votes (Like | Disagree)
116 months ago
Sure sounds good but all of these companies are getting WAY too big. Being able to competitively offer premium programing for free w/ no impact on a customer's data plan allocation because a public utility company also owns a media conglomerate is too much for me.

Sadly, no one breaks up companies anymore. Merge merge merge until they own it all.
Score: 3 Votes (Like | Disagree)
116 months ago
A little progress from AT&T. Add free data roaming, even if it's 2G, and you'd get me back, AT&T. When I travel overseas, having access to messaging, email, and maps is a lifesaver. Not having those "blackout hours" between arriving into a different country and finally getting a local SIM card is very comforting.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
iphone 17 pro dark blue 1

Gurman: iPhone 18 Pro Could Be Underwhelming

Monday February 16, 2026 4:24 am PST by
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...