Microsoft recently debuted a new iOS app called "Sprinkles - Camera with Fun Ideas" [Direct Link], which launches alongside the recent explosion of camera-centric application updates that offer various filters, emojis, lenses, and captions for users to mess around with. The app officially launched on April 1, suggesting the company intended it as an April Fools' prank, but it's only recently begun to be noticed online, and as of writing remains on the App Store's "New apps we love" section.

Sprinkles has a slight advantage above its competitors from Facebook and Snapchat thanks to Microsoft's AI and machine learning abilities, which can "do things like detect faces, determine the photo subject’s age and emotion, figure out your celebrity look-a-like, suggest captions, and more" (via TechCrunch). The app can tell when a subject is frowning, for example, and automatically input a relevant caption, like "turn that frown upside down."

sprinkles app microsoft 2
Similar to Snapchat, Sprinkles will include filters and emojis related to the day of the week or the time of day that will surface on their own each time the user opens the app. Sprinkles acts in a similar vein to Apple's recently announced app "Clips," in that it isn't a social network itself, but allows users to create images and videos and share them elsewhere on Facebook, Twitter, text, or email.

Sprinkles is a camera with fun ideas. Snap a pic and automatically get new ideas for witty captions or add your own quip. Captions are unique to what's in the picture, so try different things such as coffee, food, pets, and selfies! Have fun with face-detecting Smart Stickers that fit your face perfectly. Choose from hundreds of Emojis and stickers and find even more with a quick web search. New captions and Smart Stickers are added frequently, because fresh fun is the best fun.

Microsoft is known to create apps specifically tailored for iOS devices, last year having launched "Microsoft Pix" on the App Store as a way for users to automatically adjust their photos using smart AI. In November, the company even debuted its classic Solitaire game for PCs as a standalone iOS and Android app that included Klondike, Spider, FreeCell, Pyramid, and Tripeaks.

Top Rated Comments

Boatboy24 Avatar
55 months ago
Anxiously awaiting the day that the world tires of nonsense like this.

Signed,

Grumpy Old Man
Score: 10 Votes (Like | Disagree)
MrGimper Avatar
55 months ago
Anxiously awaiting the day that the world tires of nonsense like this.

Signed,

Grumpy Old Man
I find your lack of Emoji disturbing.....
Score: 7 Votes (Like | Disagree)
MrGimper Avatar
55 months ago
Sprinkles, Bixby, Oath…

Apple might be really inconsistent with their naming, but at least the names aren't stupid. iPad is probably the worst, but there weren't a lot of words that worked well with the "i" naming scheme that conveyed what it was. For me the most annoying names are the "Magic" products.
For me, the most annoying are the "Pro" products, that aren't really Pro at all.
Score: 3 Votes (Like | Disagree)
jotwee Avatar
55 months ago
Anxiously awaiting the day that the world tires of nonsense like this.

Signed,

Grumpy Old Man
You will die first *smiley*
Score: 1 Votes (Like | Disagree)
lunarworks Avatar
55 months ago
Anxiously awaiting the day that the world tires of nonsense like this.

Signed,

Grumpy Old Man
Don't worry, the youth will move onto something different that irritates you in an entirely new way.
Score: 1 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...