Galaxy S8 Retail Price to Significantly Undercut Premium 'iPhone 8'

Fresh leaks of the upcoming Samsung Galaxy S8 have revealed that the de facto "iPhone 8" rival will come in three colors and cost upwards of 799 euros ($859) when it goes on sale next month in Europe.

Serial mobile leaker Evan Blass revealed the news in a Sunday tweet, which included an official press image of Samsung's new flagship phone in colors described as Black Sky, Orchid Grey, and Arctic Silver.

Samsung Galaxy S8 and S8 Plus (top to bottom) in black sky, orchid grey and arctic silver (left to right) pic.twitter.com/ISo7W10sYV

— Evan Blass (@evleaks) 19 March 2017

A second tweet offered the pricing details, with the 5.8-inch S8 starting at 799 euros and the 6.2-inch S8 Plus going for 899 euros ($967). Blass also revealed the prices of a handful of accessories set to launch with the phone, including a DeX docking station (150 euros/$161), a new GearVR headset (129 euros/$138), and a Gear 360 camera (229 euros/$246).

While direct currency conversions are no guarantee of actual prices outside of Europe, the phones still look likely to undercut Apple's upcoming 5.8-inch OLED iPhone by some margin.

Tentatively dubbed "iPhone 8" by media outlets, the tenth anniversary edition model could cost upwards of $1,000, according to one report claiming knowledge of Apple's plans. The premium tier device is expected to feature a radical redesign with a flat edge-to-edge OLED screen supplied by Samsung, a virtual home button and some form of wireless charging, launching alongside more typical "S" cycle iPhone models to succeed the iPhone 7 and 7 Plus.

Samsung's S8 will feature iris scanning and facial recognition technology in addition to fingerprint recognition, with a new virtual assistant called "Bixby" also to debut. The Korean company will launch its new phones at an event on March 29, with the devices said to ship to consumers on April 21. Apple's 2017 iPhones are expected to launch in the fall.