AT&T Launches $60 'Unlimited' Prepaid Plan as T-Mobile Raises Throttling Minimum to 30GB

AT&T today introduced a new GoPhone prepaid plan with unlimited talk, text, and data at a max speed of 3 Mbps for $65 per month, or $60 with AutoPay enabled. However, unlike AT&T's new $90 Unlimited Plus plan with up to 10GB of 4G LTE tethering, the GoPhone plan does not include Mobile Hotspot capabilities.

ATT new 2016 logo
Each line that exceeds 22GB of data usage may experience reduced speeds to a max of 128 Kbps on that line for the remainder of the 30-day term, but only at times and in areas where there is network congestion, which is similar to 22GB and 23GB soft cap policies from Verizon and Sprint respectively.

T-Mobile this week raised its own deprioritization threshold to 30GB, up from a previous minimum of 28GB, as spotted by TmoNews.

A cheaper GoPhone plan is available for $45 per month, or $40 with AutoPay, and includes unlimited talk, text, and up to 6GB of data at a max speed of 3 Mbps. After 6GB, data speeds are slowed to a max of 128 kbps for rest of the 30-day term. Unused data rolls over to the next month. No tethering is included.

Both plans have Stream Saver mode enabled by default, which reduces streaming video to 1.5 Mbps or around 480p quality, but it can be turned off through AT&T's website to stream video in HD quality. Both plans also include talk, text, and data roaming in Canada and Mexico at no additional charge.

The new GoPhone plans are ideal for customers that do not need tethering and are looking to avoid credit checks, activation fees, and deposits, but otherwise AT&T's new Unlimited Plus and Unlimited Choice plans and competing options are worth considering for better features or value.

AT&T's pricing includes monthly access charges, but the plans are not inclusive of taxes or additional fees. Comparatively, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE, which includes all taxes and fees, starts at $70 per month.

The new prepaid plans are available now. Additional lines can be added to each plan, with multi-line discounts ranging between $5 and $20 per month.

Top Rated Comments

Joe Rossignol Avatar
77 months ago
This isn't mac news.

This is mobile phone data plan news.

If I want news about AT&T's latest plan, I'm pretty sure I can sign up for that with them.
Thanks for joining the forums and sharing this feedback.

MacRumors was launched in 2000, before the iPod, iPhone, and iPad existed. We've expanded our coverage accordingly. We are still committed to publishing the latest Mac news and rumors, when there is information worth sharing, but it is currently a slower time of the year in the Apple news cycle. As a general rule of thumb, we accept news tips from all readers via email at tips@macrumors.com.
Score: 35 Votes (Like | Disagree)
JhonnyC Avatar
77 months ago
Thanks for joining the forums and sharing this feedback.

MacRumors was launched in 2000, before the iPod, iPhone, and iPad existed. We've expanded our coverage accordingly. We are still committed to publishing the latest Mac news and rumors, when there is information worth sharing, but it is currently a slower time of the year in the Apple news cycle. As a general rule of thumb, we accept news tips from all readers via email at tips@macrumors.com.
I for one appreciate these articles. Fairly in-depth coverage of these mobile wars. Macrumors is my go to source to find out more information.

If you don't care for these articles then keep on scrolling.
Score: 13 Votes (Like | Disagree)
ElZeus Avatar
77 months ago
AT&T's new data plans are as misguided as Google's messaging apps.
Score: 11 Votes (Like | Disagree)
Porco Avatar
77 months ago
Kudos for putting "'Unlimited'" in inverted commas in the headline.

As for 'Unlimited Plus'... just... lol...

All these companies should stop calling their products 'Unlimited' unless and until such a time as there are ever truly unlimited. IMHO.

I don't understand why consumers have such a hard on for "unlimited." I'll take a capped plan with no strings attached any day over an unlimited plan with web of restrictions and limits and gimmicks. If you have issues with a capped plan, then set a higher cap. Easy.
Is it the consumers' desires or is it just the companies' perception of consumers' desires? Genuine question, I'm not really sure.
Score: 6 Votes (Like | Disagree)
yanki01 Avatar
77 months ago


.
c'mon att! you're better than this.
Score: 6 Votes (Like | Disagree)
dannyyankou Avatar
77 months ago
AT&T today introduced ('http://about.att.com/story/att_gophone_offers_unlimited_data.html') a new GoPhone prepaid plan with unlimited talk, text, and data at a max speed of 3 Mbps
Each line that exceeds 22GB of data usage may experience reduced speeds to a max of 128 Kbps
Not much of a decrease, lol
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...