AT&T Launches $60 'Unlimited' Prepaid Plan as T-Mobile Raises Throttling Minimum to 30GB

AT&T today introduced a new GoPhone prepaid plan with unlimited talk, text, and data at a max speed of 3 Mbps for $65 per month, or $60 with AutoPay enabled. However, unlike AT&T's new $90 Unlimited Plus plan with up to 10GB of 4G LTE tethering, the GoPhone plan does not include Mobile Hotspot capabilities.


Each line that exceeds 22GB of data usage may experience reduced speeds to a max of 128 Kbps on that line for the remainder of the 30-day term, but only at times and in areas where there is network congestion, which is similar to 22GB and 23GB soft cap policies from Verizon and Sprint respectively.

T-Mobile this week raised its own deprioritization threshold to 30GB, up from a previous minimum of 28GB, as spotted by TmoNews.

A cheaper GoPhone plan is available for $45 per month, or $40 with AutoPay, and includes unlimited talk, text, and up to 6GB of data at a max speed of 3 Mbps. After 6GB, data speeds are slowed to a max of 128 kbps for rest of the 30-day term. Unused data rolls over to the next month. No tethering is included.

Both plans have Stream Saver mode enabled by default, which reduces streaming video to 1.5 Mbps or around 480p quality, but it can be turned off through AT&T's website to stream video in HD quality. Both plans also include talk, text, and data roaming in Canada and Mexico at no additional charge.

The new GoPhone plans are ideal for customers that do not need tethering and are looking to avoid credit checks, activation fees, and deposits, but otherwise AT&T's new Unlimited Plus and Unlimited Choice plans and competing options are worth considering for better features or value.

AT&T's pricing includes monthly access charges, but the plans are not inclusive of taxes or additional fees. Comparatively, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE, which includes all taxes and fees, starts at $70 per month.

The new prepaid plans are available now. Additional lines can be added to each plan, with multi-line discounts ranging between $5 and $20 per month.

Top Rated Comments

(View all)
Avatar
46 months ago

This isn't mac news.

This is mobile phone data plan news.

If I want news about AT&T's latest plan, I'm pretty sure I can sign up for that with them.

Thanks for joining the forums and sharing this feedback.

MacRumors was launched in 2000, before the iPod, iPhone, and iPad existed. We've expanded our coverage accordingly. We are still committed to publishing the latest Mac news and rumors, when there is information worth sharing, but it is currently a slower time of the year in the Apple news cycle. As a general rule of thumb, we accept news tips from all readers via email at tips@macrumors.com.
Score: 35 Votes (Like | Disagree)
Avatar
46 months ago

Thanks for joining the forums and sharing this feedback.

MacRumors was launched in 2000, before the iPod, iPhone, and iPad existed. We've expanded our coverage accordingly. We are still committed to publishing the latest Mac news and rumors, when there is information worth sharing, but it is currently a slower time of the year in the Apple news cycle. As a general rule of thumb, we accept news tips from all readers via email at tips@macrumors.com.

I for one appreciate these articles. Fairly in-depth coverage of these mobile wars. Macrumors is my go to source to find out more information.

If you don't care for these articles then keep on scrolling.
Score: 13 Votes (Like | Disagree)
Avatar
46 months ago
AT&T's new data plans are as misguided as Google's messaging apps.
Score: 11 Votes (Like | Disagree)
Avatar
46 months ago
Kudos for putting "'Unlimited'" in inverted commas in the headline.

As for 'Unlimited Plus'... just... lol...

All these companies should stop calling their products 'Unlimited' unless and until such a time as there are ever truly unlimited. IMHO.

I don't understand why consumers have such a hard on for "unlimited." I'll take a capped plan with no strings attached any day over an unlimited plan with web of restrictions and limits and gimmicks. If you have issues with a capped plan, then set a higher cap. Easy.

Is it the consumers' desires or is it just the companies' perception of consumers' desires? Genuine question, I'm not really sure.
Score: 6 Votes (Like | Disagree)
Avatar
46 months ago


.
c'mon att! you're better than this.
Score: 6 Votes (Like | Disagree)
Avatar
46 months ago

AT&T today introduced ('http://about.att.com/story/att_gophone_offers_unlimited_data.html') a new GoPhone prepaid plan with unlimited talk, text, and data at a max speed of 3 Mbps

Each line that exceeds 22GB of data usage may experience reduced speeds to a max of 128 Kbps

Not much of a decrease, lol
Score: 5 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

Apple Releases Eighth Beta of macOS Big Sur to Developers [Update: Public Beta Now Available]

Tuesday September 22, 2020 10:08 am PDT by
Apple today seeded the eighth beta of an upcoming macOS Big Sur update to developers for testing purposes, close to a week after releasing the sixth beta and more than two months after the new update was unveiled at the Worldwide Developers Conference. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas...

AT&T Already Working on 6G, Says 5G iPhones Might Not Be 'Massive Event' Due to Economic Uncertainty

Monday September 21, 2020 10:05 am PDT by
Apple's upcoming launch of 5G iPhones might not be a "massive event" due to economic uncertainty amid the global health crisis, AT&T Communications CEO Jeff McElfresh said in a paywalled interview published by CNBC. "I do believe that you will see many of the iPhone subscribers move to upgrade to the device," said McElfresh. "But I wouldn't forecast that it's going to be a massive event. I...