Data Plan Comparison: Unlimited Options From T-Mobile, Verizon, AT&T and Sprint

T-Mobile, Verizon, AT&T, and Sprint, the four major carriers in the United States, all offer unlimited data plan options as of last week, allowing customers to forget about traditional data caps.

With so many options now available for unlimited data, we thought we'd do an in-depth video comparing the plans offered by the four companies to figure out the best value based on price and coverage.


Unsurprisingly, Sprint offers the lowest prices, but many people choose not to use Sprint because its LTE coverage is poorer than other carriers. Eliminating Sprint, T-Mobile offers the next best deal, while Verizon comes in third, and AT&T comes in at a distant fourth.

For a single individual, Sprint charges $50 for new customers (for a limited time -- it goes up to $60 next year). T-Mobile charges $70, Verizon charges $80, and AT&T charges $100, making it the most expensive unlimited plan of the four carriers for an individual user.

Prices even out a bit more with an increasing number of lines. At four lines, Sprint is charging $90 (new customers only -- and it's $160 next year), T-Mobile charges $160, and Verizon and AT&T both charge $180. Not all plans are equal though, especially in AT&T's case.

While Verizon, Sprint, and T-Mobile all offer high-definition video streaming by default, AT&T limits video streaming to 480p unless customers specifically opt out. Sprint, Verizon, and T-Mobile all also offer 10GB of tethering data per line for connecting your Mac or iPad to your phone, but AT&T offers no mobile hotspot functionality with its unlimited plan.

T-Mobile offers the same video streaming and hotspot option that Verizon and Sprint do, but its prices are better than Verizon and aren't much more than Sprint, while offering a better network. T-Mobile is also the only network that offers fee-free data plans, so the price listed -- $70 -- is what you pay. T-Mobile doesn't charge activation fees, but other carriers do, which is something to take into account.

All networks will "deprioritize" (aka slow down) data after a certain amount of data is used per month. T-Mobile's limit is 28GB, while AT&T's is 22GB, Verizon's is 22GB, and Sprint's is 23GB. When these caps are hit, data speeds are slowed down.

On paper, T-Mobile seems to offer the best value for the price, but it's always worth taking a look at coverage maps and getting the opinion of other cellular users in your area before choosing a provider. There are also other benefits to look into, such as coverage abroad -- another area where T-Mobile leads the pack.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...

Top Rated Comments

Apple_Robert Avatar
114 months ago
Normal cell usage - you walk into a restaurant that isn't too crowded. Your server and waitress / waiter is very attentive to you and seeks to get to you as fast as they can.

Deprioritization - You are in the same restaurant as above albeit it has gotten a little more crowded. The staff is still able to address your refills and requests although at times, it may take them a few extra seconds or minutes, depending on who (staff wise) is on the floor and how many requests from other guests they are writing tickets for at that moment.

Throttling - You are in the same restaurant and it isn't too crowded. However, the staff is purposefully being slow in getting to you and getting your orders filled.
Score: 19 Votes (Like | Disagree)
yanksfan114 Avatar
114 months ago
Basically comes down to T-Mobile vs Verizon. Sprint sucks at coverage and ATT charges too much for not enough. I like the competition though.
Score: 15 Votes (Like | Disagree)
YegorH Avatar
114 months ago
These unlimited plans are another gimmick. Most smartphone users use less than 5GB per month and will be more happy to have less expensive plans rather than pay for unlimited and use only a fraction of it.
Score: 13 Votes (Like | Disagree)
JosephAW Avatar
114 months ago
The FCC needs to force all carriers to stop using the word "Unlimited" and use a new word like: "Unthrotited", "Unlimitroted", "Unlimitediminished", "Undiminishlimited"
Score: 9 Votes (Like | Disagree)
Apple_Robert Avatar
114 months ago
@Matt Gonzalez Your video segment on Verizon is incorrect. They do not throttle after 22GB of phone data. Why is it so many people fail to read what the tos actually says? it isn't hard to understand.

@Juli Clover "All networks will "deprioritize" (aka slow down) data after a certain amount of data is used per month. T-Mobile's limit is 28GB, while AT&T's is 22GB, Verizon's is 22GB, and Sprint's is 23GB. When these caps are hit, data speeds are slowed down."

Deprioritization is not the same thing as throttling. If a user has reached x amount of data per carrier statement, said user may be deprioritized behind other users if the tower they are trying to access is congested. If it isn't congested, said users experience normal usage.

Sloppy reporting by you and Matt. Get the facts right, especially when you go to the trouble to create an article and video for your users.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
114 months ago
These unlimited plans are another gimmick. Most smartphone users use less than 5GB per month and will be more happy to have less expensive plans rather than pay for unlimited and use only a fraction of it.
A lot of people only use less than 5gb because they're forced to monitor their data or else they'll face overage charges. Once you kick some old habits and get used to streaming music and video on unlimited data, there's no going back.
Score: 7 Votes (Like | Disagree)