News-focused iOS app Flipboard today announced an update that introduces a new UI which creates custom, curated magazines based on various user "passions." The Version 4.0 update is said to be a direct response to the overabundance of news sources -- from magazines to online outlets and social media -- and serve as a way to "effortlessly get you to the things you love."

4
The heart of the new update is a featured called "Smart Magazine." Here users can search and specify specific passions and topics they care about (photography, movies, etc.), and Smart Magazine will create a digital collection of up-to-date stories and news on each topic, and continuously update the section as new stories break. The new tool is said to be curated "by experts and enthusiasts."

Flipboard 4.0 is a response to our ever-growing ecosystem of publishers, Flipboard Magazines, topics and more. With over 30 million magazines created, thousands of publishers on our platform, and tens of thousands of topics—plus input from social networks like Twitter, YouTube and LinkedIn—we re-imagined Flipboard to more effortlessly get you to the things you love.

Long-time readers who follow lots of content should find a more streamlined experience, while new users will be able to dive right into their passions with minimal setup.

Users will be able to pick from a collection of sub-categories once they search for a Smart Magazine passion to follow, and a learning algorithm will improve Flipboard's news aggregation features over time. On the Home carosuel users can have up to nine Smart Magazines.


Flipboard originally launched on iPad in 2010, and then on iPhone in 2011, accompanied by a Tweet from Phil Schiller who remarked that the app was "very nice." Since then, Flipboard has gained a bevy of competitors in the online news aggregation space, including Apple News. In 2015 one competitor, Zite, bowed out of the race and encouraged fans to migrate to Flipboard in its stead.

At the time of writing, the update hasn't hit the App Store yet, but it should appear later in the day. Flipboard is available on the iOS App Store for free. [Direct Link]

Top Rated Comments

wolfpackfan Avatar
115 months ago
Disappointed the iPad version doesn't have all the features that the iPhone version has.
Score: 2 Votes (Like | Disagree)
FlipboardJack Avatar
115 months ago
It's an OK update on the iDevices side, but not on the web. When I go to flipboard.com and click MacRumors (which I'm following), it just shows a blank page with the text "MacRumors hasn’t created any magazines yet." Also The Verge and Engadget are not working in the browser anymore. They all show updated thumbnails, but there is nothing there when you click it. So I'm not that happy with this update at this moment no.
Hello - my name is Jack, and I work on product at Flipboard. Very sorry you ran into this bug in the new version of our Web app this morning. We have now fixed this issue. Hoping you'll give it another try!
Score: 1 Votes (Like | Disagree)
rhett7660 Avatar
115 months ago
Honestly, so have I. I'm trying to find sources that honestly try to verify if what someone says is true or not, and if their proposals are solutions or merely playing to an audience. Philosophical differences, intelligently delineated is what I'd like to find.
Some how I have a feeling you won't find this type of app, given most of these harvest your likes and then goes out and looks for similar items. You could always try RSS feeds, but then again you might find you are getting feeds from known places etc. That is the million dollar question! "verify if what someone says is true or not."

I have to wonder if what we have been feed this entire time has been nothing but a big lie! Sorry, I will remove the aluminium foil hat now. :eek::D
Score: 1 Votes (Like | Disagree)
EdT Avatar
115 months ago
Oh great, another site/app that will feed us what we want to hear and shield us from what we don't.
Score: 1 Votes (Like | Disagree)
rhett7660 Avatar
115 months ago
Because you can never know where you will find something interesting or enlightening that you are unaware of. Especially if you never even look. We've created echo chambers that bombard us with points of view we already believe verified by sources we always accept.
Honestly I hear what you are saying. I really do. But when it comes to what I want to read I am usually selective on where or what I read, but then again I do have a wide variety of topics and sources. But on the political front, over the past few months I have been steering way clear! :eek:
Score: 1 Votes (Like | Disagree)
imronburgundy Avatar
115 months ago
Oh great, another site/app that will feed us what we want to hear and shield us from what we don't.
Where's the downvote button when we need one?
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....