Apple's 'Fanatical' Attention to Detail Revealed in Apple Campus 2 Report

Reuters on Tuesday published a revealing insider report on the Steve Jobs-approved design and ongoing construction of Apple's new "spaceship" campus in Cupertino, California, which is expected to be finished this spring.

The write-up draws from interviews with nearly two dozen current and former workers involved in the $5 billion project, and focuses on the "fanatical" attention to detail demanded by Apple managers throughout the development which is said to have delayed the original 2016 completion date.

apple campus 2 sept 13
According to the report, Apple's in-house construction team enforced many strict rules. For instance, no vents or pipes could be reflected in the surrounding structures, despite the fact that the campus features the world's largest single pane of curved glass.

In another example of the stringent demands that construction workers were subject to, the guidelines for the special wood used throughout the building is said to have run to some 30 pages.

Tolerances, the distance materials may deviate from desired measurements, were a particular focus. On many projects, the standard is 1/8 of an inch at best; Apple often demanded far less, even for hidden surfaces.

The company's keen design sense enhanced the project, but its expectations sometimes clashed with construction realities, a former architect said.

"With phones, you can build to very, very minute tolerances," he said. "You would never design to that level of tolerance on a building. Your doors would jam."

According to architect German de la Torre, who worked on the project, many of the building's proportions were directly inspired by Apple products, from the curve of a rounded corner, to the elevator buttons, which struck some workers as resembling the iPhone's home button.

One of the most vexing features was the doorways, which Apple wanted to be perfectly flat, with no threshold. The construction team pushed back, but Apple held firm.

The rationale? If engineers had to adjust their gait while entering the building, they risked distraction from their work, according to a former construction manager.

"We spent months trying not to do that because that's time, money and stuff that's never been done before," the former construction manager said.

This obsession with minute features is said to have set back other parts of the project. For example, Apple wanted all the building's signage to reflect a sleek minimal aesthetic, but the emergency services' overriding concern was to ensure the property could be easily navigated if they were called to an incident. Discussions on the topic are said to have extended to 15 meetings with fire department representatives.

The article ends with an anecdote about the back and forth between construction workers and Apple managers over the design of a door handle for offices and meeting rooms. Discussions apparently went on for a year and a half – the door handle is reportedly still unfinished to this day.

You can read the full Reuters report here, and be sure to check out the recent drone footage of the Apple Campus 2 construction site we featured late last month.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...

Top Rated Comments

EliasM Avatar
110 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
Score: 48 Votes (Like | Disagree)
Kaibelf Avatar
110 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
And most people don't have that problem. Therefore you should probably get your phone repaired.
Score: 40 Votes (Like | Disagree)
lamerica80 Avatar
110 months ago
"1/8 of an inch" - JUST SWITCH TO THE METRIC SYSTEM ALREADY!!
Score: 37 Votes (Like | Disagree)
brvhrt Avatar
110 months ago
If only they had the same attention to detail for their own products.
I came here to post this exact sentence.
Score: 36 Votes (Like | Disagree)
charlieasmith96 Avatar
110 months ago
'Attention to detail'



Attachment Image
Score: 32 Votes (Like | Disagree)
az431 Avatar
110 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
Of course the same person responsible for fixing bugs in iOS is also in charge of supervising construction of the new campus.
Score: 31 Votes (Like | Disagree)