Microsoft Says Windows PC Makers Seeing 'Continued Growth' in Premium Market Led by Apple

Microsoft on Thursday reported a 5% increase in revenue from licensing Windows to PC makers as part of its latest quarterly earnings results.

surface-book-vs-new-macbook-pro
In a subsequent conference call, Microsoft's chief financial officer Amy Hood said its "partner ecosystem continued to see growth and share gains in the Windows premium device category," according to Business Insider. The comment has been interpreted by some as Microsoft stepping up its game against the Mac.

Microsoft reportedly defines "premium devices" as computers that are in the $900-plus price range, which equates to the higher end of the market traditionally led by Apple products such as the MacBook Pro. By its own definition, this includes Microsoft's latest Surface Book and Surface Studio desktop.

Last month, Microsoft said "more people are switching from Macs to Surface than ever before" following "the disappointment of the new MacBook Pro." The company has not released actual sales numbers to back that claim, however, while Microsoft's latest results include licensing to all Windows PC vendors.

While research firm Gartner says the worldwide PC market continues to decline, Mac sales grew by 2.4% in the fourth quarter. Lenovo, HP, and Dell, the top three vendors, saw an estimated 5.4%, 4.3%, and 1.6% growth respectively during the quarter as well, while Asus, Acer, and others faced declines, according to Gartner.

Top Rated Comments

(View all)
Avatar
46 months ago
My iMac has been broken for the last two months. I haven't replaced it with anything yet because Apple's current lineup is so completely disappointing.

I've been getting by with my Windows 10 laptop from work instead. It's not awesome, but it does everything I need it to and saves me a few thousand.

Edit: Normally I'm happy to have a lot of upvotes on a post, but it's really depressing to have so many people agreeing with me that the Mac is dead.
Score: 78 Votes (Like | Disagree)
Avatar
46 months ago
I've been a Mac user for over 10 years because they were awesome.
The MBP is proving Apple is running for profit and not innovation.
Here's some key differences between SurfaceBook and MBP:

* SB - 16 hours of battery life. MBP - 10 hour. In reality, SB is a little less with pro usage, but MBP is only about 2 to 3 hours. Pathetic.
* SB - Has magsafe like connector for safety. MBP - got rid of Magsafe, one of the best inventions ever. This is ridiculous.
* SB - Has touchscreen. Once you use it you never go back. MBP - no touch screen, but has touch bar, that once you use it, you tend to avoid it.
* SB - Has detachable screen, where when detached, the OS changes into a tablet mode making it great for simple things like games, email, and browsing. MBP - can't detach screen, so if you wan't a tablet, it need to buy an expensive iPad. Obvious money grab.
* SB - Has the option for Nvidia GPU, which is great for CUDA developement, which I do. MBP - does not offer this option. So stuck with non CUDA development.

Please let me know if I'm being over critical, but please justify you reasoning. Remember, I was a hard core Mac lover, and Apple makes more money than anyone, so there's no reason that Apple should be 4 years behind the competition. Tim Cook may be fantastic at organizing production, but he would be fired if Steve Job's came back to life for what he has done to the company. Yes, the stock is good, but that cause the company is running for profit. It won't last.
Score: 52 Votes (Like | Disagree)
Avatar
46 months ago
If you haven't yet switched to a Microsoft Surface, do so now! Apple is train running straight into bankruptcy from bad products and overpriced watch bands no one asked for, with its stupid train conductor Tim and coal shoveling minion Johnny
Score: 37 Votes (Like | Disagree)
Avatar
46 months ago
Yeah, I can feel people. I've tried to switch and Win 10 is now a competitive choice against MacBooks Pro.

For me though, MacOS is still ahead to development work. Better unix integration, better terminal. Brew is a breeze.

I am looking forward to have the Linux subsystem for windows improved and I will definitely not look bad. Apple is not what it used to be.
Score: 29 Votes (Like | Disagree)
Avatar
46 months ago
I use the vi editor. Lacking a physical "Esc" key on the keyboard is a 100% deal-breaker for me. I am eyeing the new Dell XPS 15 laptops.
Score: 27 Votes (Like | Disagree)
Avatar
46 months ago

Under a rock? You do know the, "esc," key literally is always present?

Re-read my posting. Emphasis on the word physical.
Score: 25 Votes (Like | Disagree)

Top Stories

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...

Alleged 'iPhone 12' Images Depict Circular Array of Magnets in Chassis

Wednesday August 5, 2020 4:39 am PDT by
New images shared on Weibo appear to show a circular array of magnets housed inside an "iPhone 12" chassis. The unverified images depict 36 individual magnets in a circular arrangement, suggesting they could be related to mounting or charging. EverythingApplePro, who shared the Weibo-originating images on Twitter, also posted an image of an alleged iPhone 12 case with a similar array of...

2020 iMac Benchmarks Surface Online [Updated]

Thursday August 6, 2020 7:16 am PDT by
Benchmarks from the new 2020 iMac have today been shared online by Mac Otakara. The Geekbench benchmarks are from the newly-released 27-inch iMac with 3.0GHz Intel Core i5 processor and Radeon Pro 5300 graphics, compared to multiple specs of the previous 2019 iMac. The lowest spec 27-inch i5 iMac from 2020 performs about 20 percent better in multicore than the lowest spec 27-inch i5...

Third-Party RAM for 27-inch iMac Still Far More Affordable Than Apple's Checkout Upgrade Options

Wednesday August 5, 2020 3:06 am PDT by
Apple yesterday announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, and up to a whopping 128GB of RAM. To max out the RAM at checkout, Apple charges an additional $2,600, which is like buying another whole iMac. Fortunately, the memory in the 27-inch iMac is user-replaceable thanks to the easily-accessible memory backdoor...