Microsoft Says Windows PC Makers Seeing 'Continued Growth' in Premium Market Led by Apple

Microsoft on Thursday reported a 5% increase in revenue from licensing Windows to PC makers as part of its latest quarterly earnings results.

surface-book-vs-new-macbook-pro
In a subsequent conference call, Microsoft's chief financial officer Amy Hood said its "partner ecosystem continued to see growth and share gains in the Windows premium device category," according to Business Insider. The comment has been interpreted by some as Microsoft stepping up its game against the Mac.

Microsoft reportedly defines "premium devices" as computers that are in the $900-plus price range, which equates to the higher end of the market traditionally led by Apple products such as the MacBook Pro. By its own definition, this includes Microsoft's latest Surface Book and Surface Studio desktop.

Last month, Microsoft said "more people are switching from Macs to Surface than ever before" following "the disappointment of the new MacBook Pro." The company has not released actual sales numbers to back that claim, however, while Microsoft's latest results include licensing to all Windows PC vendors.

While research firm Gartner says the worldwide PC market continues to decline, Mac sales grew by 2.4% in the fourth quarter. Lenovo, HP, and Dell, the top three vendors, saw an estimated 5.4%, 4.3%, and 1.6% growth respectively during the quarter as well, while Asus, Acer, and others faced declines, according to Gartner.

Top Rated Comments

ArtOfWarfare Avatar
78 months ago
My iMac has been broken for the last two months. I haven't replaced it with anything yet because Apple's current lineup is so completely disappointing.

I've been getting by with my Windows 10 laptop from work instead. It's not awesome, but it does everything I need it to and saves me a few thousand.

Edit: Normally I'm happy to have a lot of upvotes on a post, but it's really depressing to have so many people agreeing with me that the Mac is dead.
Score: 78 Votes (Like | Disagree)
Labeno Avatar
78 months ago
I've been a Mac user for over 10 years because they were awesome.
The MBP is proving Apple is running for profit and not innovation.
Here's some key differences between SurfaceBook and MBP:

* SB - 16 hours of battery life. MBP - 10 hour. In reality, SB is a little less with pro usage, but MBP is only about 2 to 3 hours. Pathetic.
* SB - Has magsafe like connector for safety. MBP - got rid of Magsafe, one of the best inventions ever. This is ridiculous.
* SB - Has touchscreen. Once you use it you never go back. MBP - no touch screen, but has touch bar, that once you use it, you tend to avoid it.
* SB - Has detachable screen, where when detached, the OS changes into a tablet mode making it great for simple things like games, email, and browsing. MBP - can't detach screen, so if you wan't a tablet, it need to buy an expensive iPad. Obvious money grab.
* SB - Has the option for Nvidia GPU, which is great for CUDA developement, which I do. MBP - does not offer this option. So stuck with non CUDA development.

Please let me know if I'm being over critical, but please justify you reasoning. Remember, I was a hard core Mac lover, and Apple makes more money than anyone, so there's no reason that Apple should be 4 years behind the competition. Tim Cook may be fantastic at organizing production, but he would be fired if Steve Job's came back to life for what he has done to the company. Yes, the stock is good, but that cause the company is running for profit. It won't last.
Score: 52 Votes (Like | Disagree)
Derekuda Avatar
78 months ago
If you haven't yet switched to a Microsoft Surface, do so now! Apple is train running straight into bankruptcy from bad products and overpriced watch bands no one asked for, with its stupid train conductor Tim and coal shoveling minion Johnny
Score: 37 Votes (Like | Disagree)
sakabaro Avatar
78 months ago
Yeah, I can feel people. I've tried to switch and Win 10 is now a competitive choice against MacBooks Pro.

For me though, MacOS is still ahead to development work. Better unix integration, better terminal. Brew is a breeze.

I am looking forward to have the Linux subsystem for windows improved and I will definitely not look bad. Apple is not what it used to be.
Score: 29 Votes (Like | Disagree)
RyanA Avatar
78 months ago
I use the vi editor. Lacking a physical "Esc" key on the keyboard is a 100% deal-breaker for me. I am eyeing the new Dell XPS 15 laptops.
Score: 27 Votes (Like | Disagree)
RyanA Avatar
78 months ago
Under a rock? You do know the, "esc," key literally is always present?
Re-read my posting. Emphasis on the word physical.
Score: 25 Votes (Like | Disagree)

Popular Stories

iPhone trade in

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Wednesday January 25, 2023 9:40 am PST by
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States. iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
Mac Pro 2019 Apple

Mac Pro Enthusiasts Raise Concerns Over Upgrade Limitations of Apple Silicon

Thursday January 26, 2023 6:30 am PST by
The new Mac Pro coming later this year is expected to feature the same spacious modular design as the 2019 model, but with fresh concerns over its lack of upgradeability surfacing, some users are beginning to wonder what the transition away from Intel architecture actually means for Apple's most powerful Mac. The current Intel Mac Pro that Apple sells is popular with creative professionals...
iOS 16

iOS 16.3 for iPhone Launching Next Week With These 4 New Features

Friday January 20, 2023 11:43 am PST by
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes. Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...