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Worldwide Mac Sales Remain Steady in 4Q 2016 Amid Continuing PC Market Decline

Amid an ongoing decline in worldwide PC shipments, Apple's Mac sales are holding steady, according to new PC shipping estimates shared today by Gartner.

During the fourth quarter of 2016, Apple shipped an estimated 5.4 million Macs worldwide, up from 5.3 million in the year-ago quarter for an estimated growth of 2.4 percent. During the quarter, Apple held 7.5 percent of the market, up from 7 percent during the fourth quarter of 2015, making it the number five PC vendor in the world.

Lenovo, HP, and Dell, the top three vendors, all saw growth during the quarter as well. Dell, which holds 14.8 percent of the market, saw 5.4 percent growth, while HP, responsible for 20.4 percent of the market, saw 4.3 percent growth. Lenovo, the number one PC vendor with 21.7 percent of the market, saw 1.6 percent growth and shipped 15.9 million PCs, up from 15.5 in the year-ago quarter.

gartner_4q16_global
Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q16 (Thousands of Units)

Asus (number 4 vendor) and Acer Group (number 6 vendor) both saw declines in growth, with Asus shipping 5.4 million PCs (down from 6 million in 4Q 2015) and Acer shipping 5 million PCs (down from 5.2 million in 4Q 2015).

Worldwide PC shipments totaled 72.6 million units during the fourth quarter of 2016, a 3.7 percent decline compared to the fourth quarter of 2015. For the full year, PC shipments totaled 269.7 million, a 6.2 drop from 2015. Apple is estimated to have shipped a total of 18.6 million Macs in 2016, down from 20.3 million in 2015.
"Stagnation in the PC market continued into the fourth quarter of 2016 as holiday sales were generally weak due to the fundamental change in PC buying behavior," said Mikako Kitagawa, principal analyst at Gartner. "The broad PC market has been static as technology improvements have not been sufficient to drive real market growth.

There have been innovative form factors like 2-in-1s and thin and light notebooks, as well as technology improvements, such as longer battery life. This end of the market has grown fast, led by engaged PC users who put high priority on PCs. However, the market driven by PC enthusiasts is not big enough to drive overall market growth."
Apple's worldwide numbers held steady, but saw better growth in the United States. According to Gartner's data, Apple shipped an estimated 2.1 million PCs in the United States for 12.8 percent of the market. That's up from 2 million shipments (and 11.8 percent market share) in the year-ago quarter.

gartner_4q16_us
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q16 (Thousands of Units)

HP, Dell, Lenovo, and Acer all saw growth in the United States, but Asus saw a sharp dip, shipping only 621,000 PCs, down from 1.2 million in 4Q 2015. Overall PC shipments in the U.S. totaled 16.5 million units, a 1.3 percent decline compared to last year.

gartner_4q16_us_trend
Apple's U.S. Market Share Trend: 1Q06-4Q16 (Gartner)

IDC also released its shipment estimates today, and as expected, its numbers tell a different story, in part because of the difference in the way Windows-based tablets are counted by each firm.

According to IDC, worldwide PC shipments totaled 70.2 million units during 4Q 2016, with Apple shipping an estimated 5.26 million Macs, down from 5.3 million in 4Q 2015 for -0.9 percent growth and 7.4 percent market share (up from 7.3 percent last year). Similar to Gartner, IDC believes Apple shipped a total of 18.5 million Macs in 2016, down from 20.5 million in 2015, for an overall decline in growth of 9.8 percent.

It's important to note that data from Gartner and IDC is preliminary and that the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, IDC and Gartner predicted worldwide 4Q 2015 shipments of 5.7 million Macs, while the actual number was 5.3 million.

We'll know more about Apple's 2016 performance and how well its new MacBook Pros have been selling following the company's next earnings release on January 31.

Tags: IDC, Gartner


Top Rated Comments

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7 weeks ago
Just think what Apple could achieve if its Mac business was offloaded onto a separate company that actually cared about the product and updated the Mac Mini, the Mac Pro and the Macbook Air.

I have upgrade money burning a hole in my pocket but I won't be spending it on the Macbook Pro.
Rating: 57 Votes
7 weeks ago
Most misleading headline ever! Seems like HP and Dell have higher growth than Apple!
Rating: 25 Votes
7 weeks ago
I'm gonna be a part of the Dell chart soon, still preparing myself to the switch! :D
Rating: 23 Votes
7 weeks ago
The lack of bumps towards the end of the marketshare graph are telling. Even with refreshed MBP the back to school and christmas bumps just didn't materialize.

I'm a ENORMOUS Apple fan... and I do want one of the new MBP's... but even I have a hard time justifying the huge price for the touch bar (it definitely falls in the "want" category :-)
Rating: 22 Votes
7 weeks ago
The PC/Mac market will continue to fall as the "average" user (eg those with no interest in technology at all, but obviously everyone needs to use the internet) just use their phones for everything. A large majority of people I know on Twitter only every use their phone for all their computing needs, they have a laptop which is opened once every couple of months - they're not even on tablets, just phones.

It's alien to me, someone who spends 10+ ours a day on a Mac and rarely uses my phone for anything but thats what "the man in the street" is doing.
Rating: 21 Votes
7 weeks ago
Looks like HP, Lenovo and Dell are also doing well. Despite new MacBook Pros, Apple have only managed 1% increase in marketshare.

Dell have just introduced Kaby Lake laptops, so in the same period, Dell had older laptops.

While, online orders for MacBook Pro 2016 may have broken *online* sale records, in store sales must be slower.
Rating: 20 Votes
7 weeks ago
Eh apple will no doubt stop reporting on PC sales as put it under "other stuff" like watch bands etc

Tim Cook will say the Macbook Pro was the best selling notebook from Apple. We are very pleased.
Rating: 17 Votes
7 weeks ago
Imagine the Mac sales boost if the iMac, Mac Mini and Mac Pro had received meaningful updates by fall. Imagine if the MacBook Pro was properly upgraded and not reduced to the gimmicky trainwreck we were presented with. Too much to imagine, too little to behold.
Rating: 16 Votes
7 weeks ago
Looks like the top Three PC Makers posted gains.

Wouldn't be surprised if those came out of Apple's business.
Rating: 16 Votes
7 weeks ago
And in THIS report it states Mac sales have dropped 3.5%..

http://www.techradar.com/news/mac-misery-continues-as-apples-computers-slump-to-half-decade-low

http://www.digitaltrends.com/apple/mac-market-share-drops-to-five-year-low/

so who you gonna believe, I would say considering only the overpriced laptops have been updated only it could be true?
Rating: 15 Votes

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