As of today, Apple has started changing the typeface on its Apple.com website to San Francisco, the font it first debuted alongside the Apple Watch in 2015.

On Apple's homepage and other web pages on the site, the San Francisco typeface is being used in many places where text is displayed, replacing the previous Myriad typeface. Bolder and easier to read, San Francisco has been used on iOS devices and Macs since iOS 9 and OS X 10.11 were introduced in 2015.

applesanfrancisco
San Francisco is a condensed sans-serif that's similar to Helvetica. It was created specifically for small displays like the Apple Watch, with extra spacing between letters to increase legibility. It also works well on larger Retina displays because of its clean design.

sanfrancisco2

Apple's website with old Myriad typeface on left, new San Francisco typeface on right

San Francisco is the first font Apple has designed in-house in many years. In the 80s and 90s, Apple used several fonts that were created in-house, but the company largely stopped making its own fonts in the early 1990s.

Apple isn't yet using the San Francisco typeface for its entire website, but may continue the transition over the coming days.

(Thanks, Nick!)

Top Rated Comments

Kabeyun Avatar
97 months ago
Theyve rolled the San Francisco website before its ready, similar to a lot of their products recently.
Now we're innovating! :cool: :apple:
They can make a font, but they cannot update their mac line up regularly? Guess they are too busy doing more important things
Changing the font on Apple's website will be the best thing Apple does this year. Thanks Tim Cook.

Mark my words, 2017 will be another dull year for Apple.
What a waste of resources. They should had been working on more emojis and watch bands.
Congratulations, MR. You managed to go negative over a fri**in' font story. A font story! Ooh, let me have a go:

Almost as much spacing between those ugly letters as there is between Mac Mini updates!

Was that good?

Next up: Tim Cook saves a baby from a burning building. MR forums: Cook can take the time to save a baby but he can't even make a battery last all day. Wah!
Score: 24 Votes (Like | Disagree)
ErikGrim Avatar
97 months ago
Allow me to have a rare moment of negativity here, as a sometime typographer. San Francisco is a lovely UI typeface, but it does not work at all in large headlines. It lacks proper differentiating weights and looks especially bad on the Mac Book Pro headline.

There was a reason why up until now Apple had separate typefaces for user interface and other media. You never saw a print ad set in Chicago or Charcoal. You never had UI elements set in Apple Garamond. Yes, those were specifically design and set for low vs high resolutions, but even with retina screens today typefaces made for user interfaces still look awkward and "cheap" when displayed at headline sizes.
Score: 17 Votes (Like | Disagree)
radiology Avatar
97 months ago
What a waste of resources. They should had been working on more emojis and watch bands.
Score: 14 Votes (Like | Disagree)
Peel Avatar
97 months ago
I'm used to San Francisco's light weight in iOS. The heavier weight they've chosen for the website titles makes it look less graceful.
Score: 14 Votes (Like | Disagree)
asleep Avatar
97 months ago
Now we're innovating! :cool: :apple:
Score: 11 Votes (Like | Disagree)
btrach144 Avatar
97 months ago
Changing the font on Apple's website will be the best thing Apple does this year. Thanks Tim Cook.

Mark my words, 2017 will be another dull year for Apple.
Score: 10 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 3

Monday July 8, 2024 12:54 pm PDT by
With the third betas of iOS 18 and iPadOS 18 that Apple released today, there are additional tweaks to a number of features like Dark Mode icons, the Photos app, emoji in Messages, and more, with Apple appearing to be preparing for the launch of Apple Intelligence. Apple will continue updating iOS 18‌ over the course of the next couple of months, refining the beta prior to its launch....
iPhone 17 Plus Feature

iPhone 17 'Slim': Everything We Know So Far

Friday July 5, 2024 5:13 am PDT by
In 2025, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Slim" – although it may not actually be called this when it debuts in the fall of next year. Even though the iPhone 16 series launch is still over two months away, when you consider that we learned about larger displays on the iPhone 16 Pro models way back in May 2023, rumors...
Beyond iPhone 13 Better Blue Face ID

iPhone 16 Models Rumored to Have Face ID-Related Design Changes

Tuesday July 9, 2024 9:15 am PDT by
iPhone 16 models coming later this year could have some Face ID-related "design changes," supply chain publication DigiTimes said this week. The original source of this information is British newspaper The Telegraph, which six weeks ago reported that Face ID component supplier Coherent was considering selling or repurposing a manufacturing facility in Newton Aycliffe, a small town in...
AirPods Pro Beta Firmware

Apple Releases New AirPods Pro 2 Beta Firmware With Support for iOS 18 Features

Tuesday July 9, 2024 11:46 am PDT by
Apple today released a second beta firmware for the AirPods Pro 2, including both the Lightning and USB-C versions. The updated firmware has a build number 7A5244b and it is available to developers at the current time. This is the second firmware update that Apple has released since announcing new AirPods Pro 2 features in June. There are several new features that are coming to the AirPods...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
Generic iOS 18 Feature Real Mock

iOS 18 Public Beta Coming Soon: How to Get Your iPhone Ready

Tuesday July 9, 2024 6:30 am PDT by
Apple last month announced that the first public beta of iOS 18 would be released in July, so it should be available to try out soon. Below, we outline everything you need to know about the upcoming iOS 18 public beta. Timing The first iOS 17 and iOS 16 public betas came out in the first half of July in the past two years. iOS 16: Monday, July 11, 2022 iOS 17: Wednesday, July 12, 2023 ...