Apple Adopts San Francisco Typeface for Apple.com Website

by

As of today, Apple has started changing the typeface on its Apple.com website to San Francisco, the font it first debuted alongside the Apple Watch in 2015.

On Apple's homepage and other web pages on the site, the San Francisco typeface is being used in many places where text is displayed, replacing the previous Myriad typeface. Bolder and easier to read, San Francisco has been used on iOS devices and Macs since iOS 9 and OS X 10.11 were introduced in 2015.

applesanfrancisco
San Francisco is a condensed sans-serif that's similar to Helvetica. It was created specifically for small displays like the Apple Watch, with extra spacing between letters to increase legibility. It also works well on larger Retina displays because of its clean design.

sanfrancisco2

Apple's website with old Myriad typeface on left, new San Francisco typeface on right

San Francisco is the first font Apple has designed in-house in many years. In the 80s and 90s, Apple used several fonts that were created in-house, but the company largely stopped making its own fonts in the early 1990s.

Apple isn't yet using the San Francisco typeface for its entire website, but may continue the transition over the coming days.

(Thanks, Nick!)

Top Rated Comments

(View all)
Avatar
49 months ago

Theyve rolled the San Francisco website before its ready, similar to a lot of their products recently.

Now we're innovating! :cool: :apple:

They can make a font, but they cannot update their mac line up regularly? Guess they are too busy doing more important things

Changing the font on Apple's website will be the best thing Apple does this year. Thanks Tim Cook.

Mark my words, 2017 will be another dull year for Apple.

What a waste of resources. They should had been working on more emojis and watch bands.

Congratulations, MR. You managed to go negative over a fri**in' font story. A font story! Ooh, let me have a go:

Almost as much spacing between those ugly letters as there is between Mac Mini updates!

Was that good?

Next up: Tim Cook saves a baby from a burning building. MR forums: Cook can take the time to save a baby but he can't even make a battery last all day. Wah!
Score: 24 Votes (Like | Disagree)
Avatar
49 months ago
Allow me to have a rare moment of negativity here, as a sometime typographer. San Francisco is a lovely UI typeface, but it does not work at all in large headlines. It lacks proper differentiating weights and looks especially bad on the Mac Book Pro headline.

There was a reason why up until now Apple had separate typefaces for user interface and other media. You never saw a print ad set in Chicago or Charcoal. You never had UI elements set in Apple Garamond. Yes, those were specifically design and set for low vs high resolutions, but even with retina screens today typefaces made for user interfaces still look awkward and "cheap" when displayed at headline sizes.
Score: 17 Votes (Like | Disagree)
Avatar
49 months ago
What a waste of resources. They should had been working on more emojis and watch bands.
Score: 14 Votes (Like | Disagree)
Avatar
49 months ago
I'm used to San Francisco's light weight in iOS. The heavier weight they've chosen for the website titles makes it look less graceful.
Score: 14 Votes (Like | Disagree)
Avatar
49 months ago
Now we're innovating! :cool: :apple:
Score: 11 Votes (Like | Disagree)
Avatar
49 months ago
Changing the font on Apple's website will be the best thing Apple does this year. Thanks Tim Cook.

Mark my words, 2017 will be another dull year for Apple.
Score: 10 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...