Google Scales Back Self-Driving Car Ambitions

Google is reported to have shelved plans to develop its own self-driving vehicle in favor of nurturing partnerships with existing car makers to continue its work in the automotive space.

According to The Information, the company's autonomous car unit, known internally as Chauffeur, is working with established car companies to develop vehicles that will include self-driving features, while ditching earlier plans to remove the steering wheel and pedal controls. The news follows on from reports back in May that Google is actively working with Fiat Chrysler on automotive projects.

google_self_driving_car
Despite the shift in gears for its car project, sources suggest Google still has plans to bring an autonomous taxi service to U.S. roads before the end of 2017. Its autonomous vehicles have already clocked over two million miles of tests on public roads.

Recent reports regarding Apple's ambitions in the autonomous vehicle space appear to have taken a similar hard turn away from developing an own-branded electric car. The Cupertino company is said to have shelved its original automotive program "for now" in favor of building a self-driving software platform, possibly in partnership with existing car makers.

In a letter earlier this month to the U.S. National Highway Traffic Safety Administration, Apple admitted to its interest in "machine learning and automation" as it pertains to transportation, and confirmed its desire to help define rules for the self-driving car industry in the future.

Tag: Google


Top Rated Comments

(View all)
Avatar
32 months ago
Pfft.. Google is just copying Apple again!
Rating: 10 Votes
Avatar
32 months ago

The only company that has nailed it so far is Tesla. Other companies are years off.

Nailed what exactly?

All tesla has shown is that they can make an electric car. If they can deliver on their orders, that is.

Even their self-driving tech is nowhere near prime time.
Rating: 9 Votes
Avatar
32 months ago

The only company that has nailed it so far is Tesla. Other companies are years off.


Actually, the back-pedalling may have been Tesla's fault because of the negative publicity generated by AutoPilot.

The problem with self-drive is that it won't be ready until it can demonstrate that it is virtually infallible. Rational thinking may suggest that it only has to be as good as the average driver to produce a major advance in road safety - but unfortunately, rational thinking won't have much of a role in the public and legal acceptance of self-driving.

For a while, every incident involving a self-driving car is going to be international front-page news. The first court case over a third-party death caused by a self-driving car is going to be a media circus. Adoption of self-driving cars is going to depend on changes in the law on liability and insurance (are you going to get into a self-driving car if you're liable for the consequences of bugs in Tesla/Google/Apple's last software update?)

Reality is, our pathologically risk-averse society has developed an irrational blind spot when it comes to letting a fallible human control a ton of metal hurtling around at 70mph (the accident rate is actually quite low, considering - turns out that ape brains evolved to tarzan through the trees are really good at it). That free pass isn't going to be extended to robots.

I think we're currently at the point where self-parking, lane-keeping, cruise control, auto braking etc. are at the limits of what can safely be done without causing driver complacency. The industry now has to make a quantum leap[1] to a system which allows the driver to kick back and start playing Pokemon - because typical drivers are not going to pay attention to the road and stand ready to intervene while a car drives itself. What we have now is a good proof-of-concept (and maybe a slightly better lane assist) - it still has a long way to go before mass acceptance. There are significant technical challenges and significant cultural/social challenges.

I'm sure it will come eventually, but its not going to be pulling in profits next year.

[1] (in the correct sense of the term - i.e. no intermediate states)
Rating: 4 Votes
Avatar
32 months ago
Google doesn't do this to actually make a product available to the market. That's a lot of responsibility if Google actually makes that happen. What Google did is brilliant for its own good as usual. They develop something that people talks about and gets them excited especially the media. All they do is to pretend to be always relevant to the tech and keeps its title as innovators of tech without actually innovating. They have to keep it that way to preserve their business model as the leader of search engine that brings billions of dollars to their table. As long that we get excited and talk about Google every year of their awesome new product, they will remain in the top spot. They know how to play the game in business.
Rating: 4 Votes
Avatar
32 months ago

Google is another company that has gone off the rails. They were so busy cow towing and boot licking to Hillary this past two years, they forgot they were in charge of leading multibillion dollar companies.

Yes. That's exactly what it was. So amazed more people don't realize that. Thank you for the insight. I'm off to break up a child p**nography ring in a DC pizzeria.
Rating: 3 Votes
Avatar
32 months ago
Waiting to see if comments here are as observant of Google's folly as these ('https://www.macrumors.com/2016/10/17/apple-late-2017-deadline-self-driving-system/') about Apple's only two months ago.
Rating: 2 Votes
Avatar
32 months ago

Google is another company that has gone off the rails. They were so busy cow towing and boot licking to Hillary this past two years, they forgot they were in charge of leading multibillion dollar companies.

Gone off the rails where exactly? And what exactly has Clinton to do with it .. or rather what has Google done that was so strange?
This is just another hollow rant that says exactly nothing at all.
Rating: 2 Votes
Avatar
32 months ago
I don't want a self-driving electric car.....I just want more choices for great electric cars with extended range and low prices. I like....no I LOVE driving my own car (Leaf) and just want better. It's going to take a lot of convincing for me to let a car drive me. I'm such a control freak I don't want any other person than me to drive....much less 1's and 0's. I'm sure self-driving cars will come eventually but the time is not now. So Google and Apple, try working on perfecting the car itself, then worry about the software a little further down the line.
Rating: 2 Votes
Avatar
32 months ago

Do you have any proof?

Is 2017 over yet and the division failed to impress the board?

Not!

Childish response much? First you reply to an obvious joke with a rant, and then you want to argue about something that we don't even know exists. Do you have any proof Apple is even making a car?
Rating: 2 Votes
Avatar
32 months ago
The right approach - do what Google do well - build software and let established car companies build the hardware.
Rating: 1 Votes
[ Read All Comments ]